SayPro Staff

✅ SayPro A/B Testing Tracking Sheet Template

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

Written by

Ingani Khwanda

in

Document Title:

SayPro A/B Testing Tracker – [Test Campaign Name]

Managed By:

SayPro Posts Office | SayPro Marketing Royalty

1. General Test Information

FieldDetails
Test IDSCMR4-ABT-[Sequential Number]
Test Name[e.g., Blog Title Optimization – March 2025]
Start Date[MM/DD/YYYY]
End Date[MM/DD/YYYY]
Test Owner[Full Name, Job Title]
Content TypeBlog / Landing Page / CTA / Email / etc.
Platform/Tool UsedGoogle Optimize / Optimizely / VWO etc.
Primary Objective[e.g., Increase CTR / Reduce Bounce Rate]
Traffic Split50% A / 50% B or Custom (%)

2. Test Variations Description

VariationDescription
A (Control)[Original version content, headline, layout, or CTA]
B (Variant)[Modified version – explain key changes or additions]

3. Performance Metrics Tracking

MetricVersion AVersion BDifferenceWinning Version
Page Views[e.g., 5,000][e.g., 5,100]+100[A/B]
Click-Through Rate (CTR)[e.g., 3.5%][e.g., 5.1%]+1.6%[A/B]
Bounce Rate[e.g., 60.2%][e.g., 48.7%]-11.5%[A/B]
Time on Page (Avg.)[e.g., 1:34 min][e.g., 2:12 min]+38 sec[A/B]
Conversion Rate[e.g., 1.3%][e.g., 1.9%]+0.6%[A/B]
Scroll Depth[e.g., 60% avg.][e.g., 75% avg.]+15%[A/B]
Engagement Events[e.g., 300 shares][e.g., 430 shares]+130[A/B]
Statistical Significance[Yes/No][Yes/No]——

4. Summary of Insights

  • What Worked in Version B:
    [E.g., Clearer CTA wording improved clicks by 45%.]
  • What Didn’t Work in Version A:
    [E.g., Longer titles had lower engagement and higher bounce.]
  • Audience Behavior Observations:
    [Mobile users engaged more with B, while desktop users preferred A.]

5. Final Recommendation

DecisionDetails
✅ Implement Version A / BAdopt best-performing version for deployment
🔄 Conduct Follow-Up Test[E.g., Test CTA button color or placement next]
🚫 Discard Both Versions (if inconclusive)Re-evaluate content approach

6. Approval and Notes

Reviewer NameRoleApproval DateNotes
[Manager Name]A/B Test Manager[Date][Comments if any]
[Content Lead]SayPro Posts Office[Date][Follow-up tests planned]
[Marketing Director]SayPro Marketing Royalty[Date][Final deployment decision]

🗂️ Storage & Versioning

  • File Name Format: SayPro_ABTest_Results_<TestName>_<YYYYMMDD>.xlsx
  • Version Control: v1.0, v1.1 (for revisions)
  • Location: SayPro Shared Drive > Marketing > A/B Testing > 2025 > [Month]

Comments

Leave a Reply

More posts

SayPro Table of Contents

→ Index