✅ SayPro Task: Run Tests for Sufficient Time

Task Title: Minimum 7-Day Runtime for A/B Tests
Deadline: Complete All Tests by 02-21-2025
Initiative: SayPro Monthly SCMR-4 – A/B Testing Campaign
Department: SayPro Posts Office under SayPro Marketing Royalty
Prepared by: [Your Name]
Date: [Insert Date]

SayPro Table of Contents

📘 Objective

The goal of this task is to ensure that each A/B test initiated under the SCMR-4 A/B Testing initiative is run for a minimum of 7 full days, regardless of traffic volume. This is a crucial step for achieving statistically significant and reliable insights, minimizing the risk of false positives or premature conclusions.

🧪 Why a 7-Day Minimum Is Required

✅ Covers All User Behavior Patterns: Ensures the test includes behavior variations across weekdays and weekends.
✅ Avoids Traffic Skew: Accounts for potential daily traffic fluctuations or anomalies.
✅ Supports Statistical Validity: Allows sufficient user interactions to achieve 95% confidence in result accuracy.
✅ Improves Reliability: Reduces the impact of short-term factors such as email campaigns or social shares.

🔄 Test Implementation Schedule

Each A/B test will follow the timeline below, ensuring it meets the 7-day minimum requirement.

Test ID	Start Date	End Date	Duration	Meets 7-Day Rule?	Notes
SCMR4-001	02-10-2025	02-17-2025	7 Days	✅ Yes	Blog post title test
SCMR4-002	02-11-2025	02-18-2025	7 Days	✅ Yes	CTA placement test
SCMR4-003	02-12-2025	02-19-2025	7 Days	✅ Yes	Content structure test
SCMR4-004	02-13-2025	02-20-2025	7 Days	✅ Yes	Visual content test
SCMR4-005	02-14-2025	02-21-2025	7 Days	✅ Yes	Keyword-based title test

🔍 Testing Guidelines

✅ Minimum Conditions for Valid Test Results

Duration: Minimum of 7 full calendar days (168 hours)
Traffic Split: 50% Version A / 50% Version B
Statistical Significance Goal: ≥95%
Minimum Sample Size: Determined via A/B testing calculator (dependent on baseline CTR/conversion)

⚠️ Avoid During Test Period

Major website layout changes
Marketing promotions or irregular email campaigns
Interference with unrelated experiments on the same pages

🛠️ Tools Used for Monitoring

Tool	Purpose
Google Optimize	Test deployment & user split
Google Analytics 4 (GA4)	Engagement & conversion tracking
Hotjar / Clarity	Heatmap and behavior insights
SayPro A/B Testing Tracker	Centralized test documentation

👥 Responsible Roles

Team Member	Responsibility
A/B Testing Manager	Oversee timing and integrity of tests
Developer/IT Support	Ensure accurate traffic split and uptime
Analytics Lead	Monitor engagement metrics in real-time
Content Manager	Confirm all variations meet editorial standards

🧾 Final Deliverables (By 02-21-2025)

✔️ A/B tests completed for all 5 selected posts/pages
✔️ 7-day run time validated for each test
✔️ Live traffic and engagement metrics collected
✔️ Issues (if any) documented in Test Log
✔️ Preparation initiated for post-test Analysis & Reporting Phase

📝 Next Step

➡️ Analyze and compile test results into the SayPro A/B Test Results Report, due by 02-24-2025, including:

CTR comparison
Engagement metrics
Bounce rate analysis
Recommendations for implementation