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📄 SayPro Content Optimization Recommendation Template
1️⃣ HEADER INFORMATION
| Field | Description |
|---|---|
| Document ID | Unique reference (e.g., SCOR-2025-02-001) |
| Date Created | MM/DD/YYYY |
| Prepared By | Name and role (e.g., SayPro Content Analyst) |
| Review Period | Timeframe the recommendations cover (e.g., February 2025) |
| Optimization Scope | Blog / Social / Email / Landing Pages / All |
2️⃣ CONTENT PERFORMANCE SNAPSHOT
| Metric | Baseline Value | Target Value | Current Value | Gap (%) |
|---|---|---|---|---|
| Click-Through Rate (CTR) | ||||
| Engagement Rate (Likes, Shares, Comments) | ||||
| Conversion Rate | ||||
| Time on Page | ||||
| Bounce Rate | ||||
| Scroll Depth / Read Completion |
📌 Note: Include UTM data and behavioral metrics where applicable.
3️⃣ IDENTIFIED ISSUES & INSIGHTS
| Area | Issue / Observation | Insight / Root Cause |
|---|---|---|
| Post Title Effectiveness | Low CTR on informational headlines | Titles lack emotional engagement |
| Content Formatting | Users skim only intro and CTA | Content is dense, lacks subheadings |
| CTA Placement | Poor conversion from mid-post CTAs | Users don’t scroll far enough |
| Image Use | High bounce on posts with generic stock images | Visuals not aligned with brand tone |
| Content Tone | Low engagement on formal tone posts | Target audience prefers casual, inclusive language |
4️⃣ RECOMMENDED OPTIMIZATIONS
| Content Element | Recommendation | Rationale | Priority | Owner | Deadline |
|---|---|---|---|---|---|
| Post Titles | Use question-style or benefit-driven headlines | Tests show 18% increase in CTR | High | SayPro Copy Team | MM/DD |
| Body Formatting | Add subheadings every 150 words | Improves scanability & read completion | Medium | Content Editors | MM/DD |
| CTA Design | Move CTA to top + sticky footer version | Ensures visibility for skim readers | High | UX Designer | MM/DD |
| Visuals | Replace stock photos with branded illustrations | Builds authenticity and alignment | Medium | Design Team | MM/DD |
| Tone of Voice | Shift from formal to warm, conversational tone | Increases comment volume and shares | High | Editorial Team | MM/DD |
5️⃣ CONTENT TO UPDATE (ASSETS LIST)
| Asset Name | URL / Location | Status (Pending/In Progress/Complete) | Notes |
|---|---|---|---|
| “Top 5 Productivity Hacks” Blog | saypro.com/blog/productivity-hacks | Pending | Revise tone, format |
| February Social Campaign Set | Internal Drive > Marketing > Feb2025 | In Progress | Swap CTA copy |
| Email Campaign: “Boost Your Workflow” | Mailchimp Campaign #1842 | Pending | Test new subject line |
6️⃣ IMPACT FORECAST (ESTIMATE)
| KPI | Estimated Uplift (%) | Expected Outcome |
|---|---|---|
| CTR | +12–18% | Through better titles and CTA placement |
| Time on Page | +15% | From enhanced formatting and visuals |
| Conversion Rate | +10% | With strategic CTA repositioning |
| Engagement | +20% | Via tone and visual alignment |
7️⃣ FOLLOW-UP PLAN
| Task | Responsible Team | Due Date | Tool / Channel |
|---|---|---|---|
| Implement headline structure change | SayPro Copy Team | MM/DD/YYYY | CMS |
| Conduct post-update A/B test | SayPro Analytics | MM/DD/YYYY | SayPro A/B Tool |
| Share update results | SayPro Posts Office | MM/DD/YYYY | Monthly Digest |
| Reassess scroll heatmaps | UX & Research | MM/DD/YYYY | Hotjar |
8️⃣ APPROVAL & NEXT STEPS
| Role | Name | Signature | Date |
|---|---|---|---|
| Content Strategist | |||
| SayPro Posts Office Lead | |||
| SayPro Marketing Royalty Approver |
📌 Notes:
- This template should be completed monthly or per campaign initiative.
- Store in the shared SayPro Optimization Library.
- Include before-and-after content samples when submitting for review.
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