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📊 SayPro A/B Test Tracking Sheet Template
Purpose:
To track A/B test variations, monitor performance metrics, and optimize SayPro content—specifically post titles and body copy.
Project Code: SCMR-4
Project Name: SayPro Monthly A/B Testing
Department: SayPro Posts Office
Initiative Owner: SayPro Marketing Royalty
Month: February
🔖 Template Sections & Fields
1. Test Information Overview
| Field | Description |
|---|---|
| Test ID | Unique identifier (e.g., SCMR4-ABT001) |
| Test Start Date | MM/DD/YYYY |
| Test End Date | MM/DD/YYYY |
| Post Type | Article / Blog / Social / Email |
| Test Objective | E.g., Increase engagement, boost CTR, improve read-through rate |
| Test Owner | Responsible SayPro team member |
2. Test Variants Table
| Variant | Title/Headline | Content Snippet | Key Difference | Distribution Channel | Audience Segment |
|---|---|---|---|---|---|
| A | Original or Control version | First few lines or summary | Baseline | Website / Social / Email | Target group A |
| B | Modified version | Revised content preview | Adjusted for tone, length, CTA, etc. | Same as A | Target group B |
⚠️ Ensure randomized distribution and consistent audience segmentation.
3. Performance Metrics Table
| Metric | Variant A | Variant B | Notes |
|---|---|---|---|
| Impressions | |||
| Click-Through Rate (CTR) | |||
| Bounce Rate | |||
| Avg. Time on Page | |||
| Engagement (likes/shares/comments) | |||
| Conversion Rate (if applicable) |
✅ Use UTM parameters to accurately track post performance.
4. Analysis & Insights
| Field | Description |
|---|---|
| Winning Variant | A / B / Inconclusive |
| Key Insight | E.g., “Variant B’s shorter title increased CTR by 15%” |
| Recommended Action | Adopt B, run new test, refine A, etc. |
| Follow-Up Test Needed? | Yes / No — if yes, detail scope |
| Notes & Learnings | Any contextual data or unexpected findings |
5. Approval & Documentation
| Field | Detail |
|---|---|
| Reviewed by | SayPro Posts Office Manager |
| Approved by | SayPro Marketing Royalty Lead |
| Date Approved | MM/DD/YYYY |
| Link to Test Files | URL to folder with creative assets, data exports |
🧰 Usage Guidelines
- Update the tracking sheet weekly with the latest performance data.
- Store the template in SayPro’s centralized A/B Testing Google Drive under “SCMR-4”.
- After each monthly test, generate a summary report to be included in the SayPro Monthly Performance Review.
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