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📘 SayPro Test Results and Analysis Report Template
📝 SECTION 1: General Test Information
| Field | Description |
|---|---|
| Test Report ID | Unique reference code (e.g., SCMR4-TR001) |
| Test Title | Brief name of the test (e.g., “Post Title Optimization – February 2025”) |
| Initiative | SayPro Monthly SCMR-4 |
| Date Range | MM/DD/YYYY – MM/DD/YYYY |
| Test Type | A/B / Multivariate / Split URL / Other |
| Content Type Tested | Post title, body content, CTA, layout, etc. |
| Business Objective | Define the goal of the test (e.g., Improve engagement, increase conversions, etc.) |
| Test Owner | Person or team responsible |
| Collaborating Teams | E.g., SayPro Creative, SayPro Analytics, SayPro Posts Office |
🔬 SECTION 2: Test Design Summary
| Field | Description |
|---|---|
| Hypothesis | E.g., “Changing the headline to a question will increase CTR by 10%” |
| Variants | A (Control), B (Test), additional variants if applicable |
| Key Variables Tested | Title length, tone, image presence, CTA wording, etc. |
| Distribution Channels | Website, SayPro social platforms, newsletters, etc. |
| Audience Segmentation | E.g., Geographic, demographic, behavioral segments |
| Testing Tool or Platform Used | SayPro Analytics Dashboard, Google Optimize, etc. |
📊 SECTION 3: Performance Metrics Overview
| Metric | Variant A (Control) | Variant B (Test) | Difference | % Change | Notes |
|---|---|---|---|---|---|
| Impressions | |||||
| Click-Through Rate (CTR) | |||||
| Engagement (Likes, Shares, Comments) | |||||
| Bounce Rate | |||||
| Time on Page | |||||
| Conversion Rate | |||||
| Scroll Depth (if applicable) | |||||
| Other KPI (specify) |
🧠 Note: Include UTM performance, CRM funnel integration data, and session recordings summary if available.
📈 SECTION 4: Data Analysis & Key Findings
| Field | Description |
|---|---|
| Winning Variant | A / B / Inconclusive |
| Statistical Significance | Confidence level (e.g., 95%, 99%) |
| Summary of Results | High-level breakdown of what happened |
| Insights | Deep observations (e.g., “Users responded better to emotionally-driven headlines”) |
| Behavioral Trends | Notable user behaviors or audience segment differences |
| Hypothesis Validation | Was it confirmed or disproven? How? |
🧩 SECTION 5: Strategic Implications
| Field | Description |
|---|---|
| What Worked Well | Specific aspects that performed strongly |
| What Didn’t Work | Areas that underperformed or confused users |
| Potential Causes | Any technical, design, or contextual factors |
| Lessons Learned | Key takeaways for future content and tests |
🛠️ SECTION 6: Recommendations
| Type | Recommendation |
|---|---|
| Short-Term | Immediate changes to adopt (e.g., update all posts with winning title structure) |
| Long-Term | Strategy for future tests (e.g., Test emotional tone vs. factual tone in Q2) |
| Next Test Idea | Brief proposal for a follow-up or new test |
| Tool/Tech Needs | Any upgrades needed (e.g., better heatmap tool, A/B personalization software) |
✅ SECTION 7: Review & Approval
| Role | Name | Date | Signature (Digital/Typed) |
|---|---|---|---|
| Test Analyst | |||
| SayPro Posts Office Reviewer | |||
| SayPro Marketing Royalty Approver |
📁 SECTION 8: Supporting Documentation
Include links to:
- Screenshots of test variants
- Traffic source data
- Analytics dashboards
- CRM reports
- Heatmaps or behavior flows
- Session recordings (if applicable)
📌 Instructions for Use:
- Duplicate this template per test.
- Fill out sections progressively during and after the test.
- Store completed reports in the shared SayPro A/B Test Results Repository.
- Summarize key outcomes in the Monthly SayPro SCMR Performance Digest.
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