COMMUNITY ENGAGEMENT STRATEGY
A. Social Media Promotions (60,000+ Reach)
📲 Platforms Used: Facebook, Instagram, Twitter, TikTok, YouTube
📢 Tactics:
✅ Daily Countdown Posts – Highlight audition dates and locations.
✅ Live Q&A Sessions – Judges and past winners engage with potential contestants.
✅ User-Generated Content – Encourage users to share audition prep videos.
✅ Paid Ads & Boosted Posts – Targeted audience reach across all provinces.
✅ Hashtag Campaign (#SayProAuditions2025) – Build viral engagement.
📊 Estimated Reach: 60,000+
B. Press Releases & Media Coverage (20,000+ Reach)
📺 TV & Radio Interviews: SayPro representatives discuss the auditions.
📰 Newspaper & Magazine Features: Target entertainment sections.
📻 Radio Promotions: Collaborate with top radio stations to broadcast audition details.
📊 Estimated Reach: 20,000+
C. Local Community Engagement (20,000+ Reach)
🎭 Local Schools & Universities: Encourage students to participate.
📍 Community Centers & Cultural Hubs: Posters and info booths in high-traffic areas.
📢 Public Activation Events: Flash mobs, talent showcases, and street promotions.
📊 Estimated Reach: 20,000+
2. WEEKLY ENGAGEMENT TARGETS
Week | Target Engagements | Cumulative Total | Key Activities |
---|---|---|---|
Week 1 (March 1-7) | 20,000 | 20,000 | Press release, first social media blast, launch influencer campaign |
Week 2 (March 8-14) | 25,000 | 45,000 | Live Q&As, radio interviews, community posters, school visits |
Week 3 (March 15-21) | 30,000 | 75,000 | Paid ad push, contestant highlight videos, mini-events |
Week 4 (March 22-31) | 25,000 | 100,000+ | Final social media push, reminders, and local activation |
3. MONITORING & REPORTING
📊 Engagement Analytics:
✅ Social Media Insights – Likes, shares, comments, and reach.
✅ Website Traffic – Track visits and sign-ups from marketing sources.
✅ Media Mentions – Count TV, radio, and newspaper coverage.
✅ Community Impact Reports – Collect feedback from local coordinators.
📍 Adjust Strategy If Needed: If engagement is low, increase paid ads, influencer partnerships, and on-the-ground activations.
NEXT STEPS
🔹 March 5: Press launch with key media partners.
🔹 March 10-20: Run school and community outreach campaigns.
🔹 March 25-31: Final push to ensure 100,000+ engagements.
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