SayPro Monthly January SCMR-13 SayPro Monthly Selection: Choose items that reflect brand values (e.g., branded mugs, tote bags) by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

Date: January 2025
Document Number: SCMR-13
Created By: SayPro Brand Material Office
Reviewed By: SayPro Marketing Royalty SCMR

---

1. Purpose:

This template is designed to guide the selection of branded merchandise that accurately reflects SayPro’s brand identity, enhances brand visibility, and strengthens customer engagement. The items selected should align with SayPro’s core values of innovation, sustainability, and quality.

2. Brand Values Alignment:

The following brand values must be reflected in the merchandise selection:

• Innovation: Cutting-edge designs that promote creativity and forward-thinking.
• Sustainability: Eco-friendly products that minimize environmental impact.
• Quality: Premium products that reflect SayPro’s commitment to excellence.

3. Product Categories & Selection Criteria:

• Promotional Items (Low-Cost, High-Impact)
  • Example Products: Branded mugs, tote bags, pens, and notebooks.
  • Selection Criteria:
    • Affordable yet high-quality.
    • Designed for broad appeal, easily distributed at events or included in marketing kits.
    • Customizable with SayPro logo, tagline, and specific messaging.
    • Eco-friendly options preferred (e.g., biodegradable pens, recycled notebooks).
• Executive Gifts (High-End, Exclusive)
  • Example Products: Branded leather notebooks, premium quality tote bags, luxury pens, desk organizers.
  • Selection Criteria:
    • Premium quality that reflects the sophistication and exclusivity of SayPro.
    • Suitable for gifting to high-value clients or top-performing employees.
    • Incorporates sleek design and high-end materials.
    • Features the SayPro brand subtly, focusing on the product’s overall quality.
• Sustainability-Focused Merchandise
  • Example Products: Reusable water bottles, biodegradable tote bags, eco-friendly notebooks.
  • Selection Criteria:
    • Made from sustainable materials such as recycled plastics, bamboo, or organic cotton.
    • Helps reduce waste and promotes environmentally conscious consumer choices.
    • Clearly communicates SayPro’s commitment to sustainability in product messaging.
• Event-Specific Merchandise
  • Example Products: Custom T-shirts, caps, branded lanyards, and event bags.
  • Selection Criteria:
    • Items that can be distributed to attendees at events (e.g., trade shows, conferences).
    • Easy to transport, cost-effective, and can be used as giveaways.
    • Clear branding with SayPro’s logo and event-specific messaging.

4. Merchandise Characteristics:

• Design Elements:
  • All products should incorporate SayPro’s official color palette and logo.
  • Subtle branding where applicable to maintain product elegance and usability.
  • Clear brand messaging, including slogans or taglines that reinforce core brand values.
  • The use of modern fonts and designs that resonate with the target demographic.
• Functionality and Usability:
  • The items should serve a functional purpose that encourages repeat use, fostering brand recall.
  • Items should be practical for everyday use, ensuring longevity and visibility.

5. Target Audience:

The target audience for the branded merchandise should include:

• Corporate Clients: Who value professionalism and quality.
• Employees: Who will benefit from exclusive, high-quality items that enhance morale and promote internal branding.
• Event Attendees: Who expect branded giveaways that are practical and memorable.
• Consumers: Who identify with SayPro’s brand and would appreciate eco-conscious, practical merchandise.

6. Merchandise Examples & Justification:

Product	Type	Brand Alignment	Target Audience	Reason for Selection
Branded Mugs	Promotional	Quality, Sustainability	Corporate Clients, Consumers	Daily-use item that promotes brand visibility at home/office.
Tote Bags (Eco-friendly)	Promotional	Innovation, Sustainability	Event Attendees, Employees	Practical, reusable, environmentally conscious.
Leather Notebooks	Executive Gift	Quality, Innovation	Corporate Clients, Executives	High-end, elegant, and practical for high-profile clients.
Branded Water Bottles	Sustainability	Sustainability	Employees, Event Attendees	Eco-friendly and promotes sustainability.
Custom T-shirts	Event-Specific	Innovation, Quality	Event Attendees, Consumers	Highly visible, fashionable, and useful for event branding.
Luxury Pens	Executive Gift	Quality, Innovation	Corporate Clients	Premium, high-quality product for professionals.

7. Budget Considerations:

Each product category should adhere to the following budget guidelines:

• Promotional Items: Low-cost range per unit, designed for mass distribution.
• Executive Gifts: Mid-to-high range per unit, intended for specific recipients.
• Sustainability-Focused Products: Moderate cost, with an emphasis on eco-friendly sourcing.

8. Vendor Selection Criteria:

• Reputation and Quality: Vendors must have a proven track record of delivering high-quality products.
• Sustainability: Preference will be given to vendors who emphasize sustainability in sourcing and production.
• Customization Capabilities: Ability to provide custom branding solutions such as printing, embroidery, or engraving.
• Lead Time: Vendors should meet SayPro’s project timelines, ensuring timely delivery for events or campaigns.

9. Approval Process:

All selected branded merchandise will be subject to approval by the SayPro Marketing Royalty SCMR. A final review of product options, design mock-ups, and estimated costs will be required before any orders are placed.

---

End of Template

This template ensures that all branded merchandise selections are strategic, align with SayPro’s brand values, and cater to the right target audience.