• SayPro Brand Style Guide
  Version 1.0 | 2025
  1. Brand Overview
  Brand Name: SayPro (South African Youth & Professional Development)
  Tagline: Empowering Growth, Celebrating Heritage
  Mission: To uplift South African youth and professionals through inclusive education, cultural pride, and innovation.
  2. Logo Usage
  Primary Logo
  Full-color version with SayPro’s signature color palette.
  Must always have proper clear space around it.
  Cannot be stretched, distorted, or altered.
  Logo Variations
  Monochrome (Black/White): For single-color applications.
  Minimal Version: For smaller applications where readability is key.
  Incorrect Usage
  Do not change the color of the logo.
  Do not apply shadows, gradients, or distort the proportions.
  Do not place the logo on clashing backgrounds.
  3. Color Palette
  Inspired by South African cultural richness and inclusivity.
  Color
  Hex Code
  Usage
  Gold
  #E0A800
  Highlights, buttons, call-to-action elements
  Green
  #007A33
  Growth, sustainability, trust
  Blue
  #0057B7
  Stability, professionalism, digital assets
  Deep Red
  #A6192E
  Strength, heritage, cultural identity
  Earthy Brown
  #6D4C41
  Backgrounds, accents, natural feel
  Neutral Grey
  #F5F5F5
  Text areas, secondary backgrounds
  4. Typography
  Primary Fonts:
  Headings: Ubuntu (Bold, all caps for impact)
  Body Text: Open Sans (Regular, for readability)
  Accent Text: Playfair Display (For quotes or cultural elements)
  5. Visual Elements
  Patterns & Textures
  Subtle Ndebele and Zulu geometric patterns as background accents.
  Beadwork-inspired line art to add cultural depth.
  Imagery & Photography
  People-Focused: Diverse South Africans in learning and leadership environments.
  Authenticity: Real people, real settings—no overly staged stock images.
  Cultural Elements: Traditional attire, crafts, and South African landscapes.
  6. Iconography
  Modern flat icons inspired by African art (rounded edges, connected lines).
  Simple but expressive, representing education, empowerment, and diversity.
  7. Brand Tone & Voice
  Professional & Inspirational: Encourages growth and inclusivity.
  Warm & Engaging: Uses an inviting, community-driven tone.
  Culturally Aware: Incorporates South African heritage and values respectfully.
  8. Digital & Print Applications
  Website & Social Media
  Consistent use of SayPro colors and fonts.
  Clear, accessible layout with a focus on impact stories.
  Interactive and engaging design with cultural symbolism.
  Marketing Materials
  Flyers, banners, and brochures must follow logo and typography guidelines.
  Infographics should use SayPro’s signature iconography and color accents.

Format & Distribution

✅ Digital PDF Version: A professionally formatted PDF document that can be shared via email, internal portals, and cloud storage.
✅ Online Guide: A dedicated webpage or Notion page for easy access and real-time updates.
✅ Printed Handbook (Optional): A compact printed guide for reference in offices or training sessions.

2. Cloud & Internal Access

🔹 Google Drive / SharePoint: Upload the guide where all departments (marketing, design, training teams) can access it.
🔹 Notion or Confluence: Create a structured page with interactive examples.
🔹 Slack or Teams Integration: Pin the document in relevant channels for quick reference.

3. Training & Implementation

📌 Kick-off Session: A virtual or in-person meeting to walk teams through the guide.
📌 Quick-Reference Cheat Sheet: A one-page summary with key brand elements.
📌 Design Templates: Pre-made Canva or Adobe templates to ensure brand consistency.