SayPro Engage Stakeholders for Feedback

• Objective & Key Discussion Points
• ✅ Present SayPro’s branding elements, including logo, color palette, typography, and messaging.
• ✅ Gather insights from SCRR, sponsors, and cultural experts on cultural accuracy and inclusivity.
• ✅ Identify any adjustments needed to improve alignment with SayPro’s mission.
• 2. Session Format & Agenda
• 📅 Session Format:
• Virtual meeting (Zoom/MS Teams) or in-person roundtable discussion.
• Interactive Q&A with real-time polling for structured feedback.
• 📝 Agenda:
• Welcome & Purpose (10 min) – Overview of the branding update and why stakeholder input is essential.
• Brand Presentation (20 min) – Walkthrough of logo, visuals, messaging, and campaign strategy.
• Stakeholder Feedback (30 min) – Open discussion, cultural insights, and alignment check.
• Action Plan & Next Steps (10 min) – How feedback will be incorporated before launch.
• 3. Pre-Session Preparation
• ✅ Send stakeholders a briefing document with branding elements in advance.
• ✅ Use a feedback form for structured responses (Google Forms or Typeform).
• ✅ Assign a note-taker to document key points for refinement.

. Analyze Feedback & Identify Key Themes

✅ Categorize Feedback:

• Cultural Accuracy: Ensure symbols, colors, and design elements reflect authentic South African heritage.
• Inclusivity: Adjust any elements that might exclude or misrepresent diverse communities.
• Aesthetic Preferences: Incorporate design refinements, such as color balance, font choices, and imagery selection.
  ✅ Prioritize Changes:
• Evaluate which feedback is essential for cultural alignment and brand consistency.
• Address feedback that improves user engagement, accessibility, and visual appeal.

2. Design Refinements

✅ Logo Adjustments:

• Refine any aspects of the logo based on cultural recommendations (e.g., resizing or repositioning elements).
  ✅ Color Palette Tweaks:
• Adjust hues or combinations based on feedback from cultural experts to ensure harmony with traditional symbols and modern aesthetics.
  ✅ Typography & Fonts:
• If needed, consider changes to fonts or weight for clarity and inclusivity.
  ✅ Imagery:
• Incorporate more diverse images that represent various South African cultures and backgrounds.
• Ensure all stock images or custom photos reflect the inclusivity and mission of SayPro.

3. Strategy Refinements

✅ Messaging Tweaks:

• Ensure the language aligns with feedback on inclusivity and empowerment.
• Integrate cultural references that resonate more deeply with the audience.
  ✅ Campaign Tone & Voice:
• Adjust the tone to ensure that it remains professional but also accessible and community-driven.
  ✅ Content Plan Adjustments:
• Based on feedback, tweak social media posts, email campaigns, and blog content to better reflect cultural nuances.

4. Final Review & Testing

✅ Internal Review:

• After implementing changes, have an internal review with the core team to ensure alignment.
  ✅ Stakeholder Re-check:
• Send a final version of the updated branding to key stakeholders for a quick review and ensure that their feedback has been adequately addressed.