- Banners
- ✅ Design Specifications:
- Sizes: Ensure banners are optimized for both digital (website, social media) and print (event spaces, offices).
- Key Elements:
- SayPro logo prominently displayed.
- A powerful call-to-action (e.g., “Join the Movement” or “Empower Your Future”).
- Updated branding elements (color palette, typography).
- Visual Design:
- High-quality images representing diversity and growth.
- Use of geometric patterns or subtle textures inspired by South African cultural symbols.
- 2. Flyers
- ✅ Design Specifications:
- Size: A5 or A4 format for print distribution.
- Content:
- Overview of the SayPro program, emphasizing empowerment, growth, and inclusivity.
- Contact information and a link to the program website.
- Testimonials or quotes from beneficiaries (if available).
- Visual Design:
- Consistent use of brand colors and typography.
- Large, bold headings to grab attention.
- Use of cultural elements in a subtle, elegant manner.
- 3. Digital Ads
- ✅ Design Specifications:
- Platforms: Ads for Facebook, Instagram, LinkedIn, Google Ads, etc.
- Content:
- Concise, compelling copy with a strong call-to-action.
- Highlight the new branding (logo, colors, etc.) to create immediate recognition.
- Visual Design:
- Eye-catching visuals that reflect South African heritage and professionalism.
- Use of motion graphics for engaging ads.
- Test versions in different sizes (story format, square, landscape).
- 4. Videos
- ✅ Video Specifications:
- Types of Videos:
- Teaser Video: Brief, impactful video introducing the rebrand and creating excitement.
- Launch Video: A more detailed video showcasing the program’s impact and the story behind the branding.
- Testimonial Videos: Interviews or quotes from key stakeholders or program beneficiaries.
- Visual Elements:
- Incorporate cultural symbols, authentic South African landscapes, and diverse participants.
- Strong branding presence (logos, colors) throughout.
- Length: Ensure videos are optimized for social media platforms (10-60 seconds for ads, 1-3 minutes for informative videos).
- Call-to-Action: End with “Join Us” or “Learn More” with website link or program registration details.
- 5. Final Coordination & Approval
- ✅ Collaborate with Design Team: Ensure consistency in visual elements and content.
- ✅ Marketing Team Input: Align materials with marketing goals and messaging.
- ✅ Stakeholder Review: Get feedback from key stakeholders (e.g., SCRR, sponsors) before final approval.
- 6. Distribution & Implementation
- ✅ Launch Planning:
- Pre-launch teasers on social media and email newsletters.
- Full launch across all digital and physical platforms.
- Continual updates and reminders throughout the campaign period.
Visual Consistency Check
✅ Logo Usage:
- Verify that the correct version of the logo is used (primary, monochrome, or minimal as needed).
- Ensure proper clear space around the logo in all designs.
✅ Color Palette Alignment: - Confirm that the correct brand colors are used across banners, flyers, digital ads, and videos.
- Check for consistency in color contrasts to ensure readability and visual harmony.
✅ Typography Consistency: - Ensure the designs use the approved fonts (Ubuntu for headings, Open Sans for body text).
- Verify that font weights and sizes are appropriate for each material.
2. Content & Messaging Review
✅ Brand Messaging:
- Ensure all copy reflects SayPro’s mission and aligns with the rebrand’s emphasis on empowerment, growth, and cultural inclusivity.
- Double-check that key messages (e.g., “Empower Your Future,” “Join the Movement”) are included where needed.
✅ Call-to-Action (CTA): - Confirm that each material has a clear, actionable CTA (e.g., “Learn More,” “Sign Up Today”).
- Ensure CTAs are prominent, easy to find, and consistent across all platforms.
3. Cultural Sensitivity & Inclusivity Check
✅ Cultural Elements:
- Verify that all cultural symbols, patterns, and imagery are respectful and accurately represent South African heritage.
- Ensure the materials reflect diversity, showcasing a wide range of communities and professional backgrounds.
✅ Inclusivity in Language: - Review text for inclusive language, ensuring it speaks to a diverse audience.
- Make sure that there’s no language that could inadvertently exclude or alienate any groups.
4. Visual Quality & Formatting
✅ Image Quality:
- Ensure all images are high-resolution, and avoid pixelation or blurriness.
- Confirm that diverse, authentic imagery is used throughout, representing the target demographic.
✅ Consistency Across Platforms: - Ensure that banners, flyers, digital ads, and videos have a consistent look and feel across all materials.
- Verify that video formats are optimized for different social media platforms (e.g., square for Instagram, landscape for Facebook).
5. Legal & Copyright Compliance
✅ Image Licensing:
- Ensure all images and graphics are properly licensed or belong to SayPro.
✅ Copyright and Trademark Checks: - Verify that the SayPro logo, tagline, and other elements are used in compliance with trademark guidelines.
6. Final Approval Process
✅ Internal Team Review:
- Have the design team do a final review of all materials to ensure technical and visual consistency.
✅ Stakeholder Feedback: - Send the finalized materials to key stakeholders (SCRR, sponsors, cultural experts) for a quick approval or any final suggestions.
✅ Marketing Team Approval: - Ensure the marketing team has signed off on the materials to align with the overall campaign goals and messaging.
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