Logo Files
- Primary Logo: Full-color version for use on digital and print materials.
- Include the logo in high-resolution formats:
- AI (Adobe Illustrator for vector format).
- PNG (transparent background for digital use).
- JPG (high resolution for print).
- SVG (scalable vector graphic for websites and digital).
- Include the logo in high-resolution formats:
- Secondary Logo (Monochrome): For use when color printing isn’t an option or when a simpler version is required.
- Provide in black, white, and gray versions.
- Logo Variations: Include different logo layouts for flexible use:
- Horizontal (for banners, header spaces).
- Stacked (for social media profile pictures or mobile use).
2. Color Palette
- Primary Colors:
- Warm Red: #9E1B32 (passion, heritage).
- Deep Yellow: #FFB81C (vibrancy, energy).
- Earthy Brown: #5C4033 (stability, connection to land).
- Vibrant Green: #47A66F (growth, community).
- Accent Colors:
- Blue: #3C8DAD (harmony, trust).
- Light Beige: #E4D7B9 (softness, neutrality).
- Black: #000000 (professionalism, balance).
- White: #FFFFFF (clarity, simplicity).
- Color Usage Guidelines:
- Use primary colors for the core elements (logo, headings, CTAs).
- Accent colors should be used sparingly, primarily for background details and subtle highlights.
3. Typography
- Primary Typeface:
- Ubuntu (for headings and major text). A modern serif font with cultural influence.
- Font weights: Regular, Bold, Extra-Bold (for hierarchy in design).
- Secondary Typeface:
- Open Sans (for body text and subheadings). A clean, sans-serif font for legibility.
- Font weights: Regular, Semi-Bold, Italic.
- Typography Usage:
- Headings should use Ubuntu in bold or extra-bold, depending on the prominence of the section.
- Body text should primarily use Open Sans for clarity and readability, with appropriate line spacing.
4. Iconography and Graphic Elements
- Icons:
- Custom icons that reflect South African cultural symbols (e.g., traditional patterns, wildlife, heritage) for use in marketing materials.
- Provide icons in SVG and PNG formats for scalable and transparent use.
- Graphic Motifs & Patterns:
- Subtle patterns inspired by South African art and textile designs.
- Use for backgrounds, borders, and accenting design elements (e.g., flyer borders, social media templates).
- Ensure these motifs are not overpowering, allowing the logo and main content to stand out.
5. Photography Guidelines
- Image Style:
- Authentic, high-quality images representing South African culture, nature, people, and urban life.
- Use images of diverse communities, including different cultural backgrounds and lifestyles.
- Photos should focus on real-life moments, such as cultural events, festivals, and local craftsmanship.
- Image Treatment:
- Ensure images are slightly desaturated with a warm filter to tie into the earthy tones of the color palette.
- Use consistent framing and lighting to maintain brand cohesion.
6. Final Deliverables
The following files will be provided for seamless use across all marketing and communication channels:
- Logo Files (AI, PNG, JPG, SVG).
- Color Palette (Hex codes, RGB, CMYK).
- Typography Files (fonts or links to download).
- Iconography Pack (SVG and PNG formats).
- Patterns & Motifs (AI or PNG files).
- Image Guidelines (best practices for sourcing and using imagery).
Leave a Reply
You must be logged in to post a comment.