Sure! Here’s a list of common marketing data points needed to evaluate campaign success for SayPro:

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1-20: Basic Campaign Metrics

1. Total Impressions: The total number of times the campaign content was displayed.
2. Reach: The number of unique individuals who saw the campaign content.
3. Click-Through Rate (CTR): Percentage of users who clicked on a link in the campaign.
4. Conversion Rate: The percentage of visitors who completed a desired action (e.g., a purchase or form submission).
5. Cost per Click (CPC): The amount paid for each click on an ad.
6. Cost per Acquisition (CPA): The cost to acquire a new customer through the campaign.
7. Return on Investment (ROI): The profit or loss made relative to the amount spent on the campaign.
8. Impressions-to-Click Ratio: The ratio of impressions to clicks, showing how effective the campaign is in generating engagement.
9. Open Rate: The percentage of recipients who opened an email in an email marketing campaign.
10. Engagement Rate: The percentage of people who interacted with the campaign content (clicks, likes, shares, comments).
11. Social Shares: The number of times campaign content was shared on social media.
12. Lead Generation: The number of leads or contacts gathered from the campaign.
13. Customer Lifetime Value (CLTV): The total revenue generated by a customer over their lifetime after the campaign.
14. Bounce Rate: The percentage of visitors who left the website after viewing only one page.
15. User Retention Rate: The percentage of users who continue engaging with the campaign or brand after the first interaction.
16. Page Views: The total number of pages viewed by users as part of the campaign.
17. Average Session Duration: The average time users spend on the website or campaign landing page.
18. Landing Page Conversion Rate: The rate at which users who land on a campaign page convert into customers or leads.
19. Abandonment Rate: The percentage of users who begin a conversion process (e.g., filling out a form or shopping cart) but do not complete it.
20. Revenue Generated: The total revenue resulting directly from the campaign.

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21-40: Audience and Segmentation Metrics

21. Audience Demographics: Breakdown of the audience by age, gender, location, etc.
22. Segmented Performance: Performance of the campaign broken down by audience segments.
23. New vs Returning Users: Percentage of new users versus returning users engaging with the campaign.
24. Customer Acquisition Cost (CAC): The cost of acquiring a new customer through the campaign, broken down by source.
25. Referral Traffic: The traffic generated by external sources such as influencers or third-party sites.
26. Social Media Followers Gained: The increase in followers or likes on social media platforms due to the campaign.
27. Influencer Engagement: Engagement rate or actions taken by influencers involved in the campaign.
28. User Location: Geographic location breakdown of users interacting with the campaign.
29. Mobile vs Desktop Engagement: A breakdown of engagement by device type (mobile, desktop, tablet).
30. Email Open Rate by Segment: Open rate broken down by email subscriber segments (e.g., by location, industry).
31. Average Order Value (AOV): The average amount spent by customers after engaging with the campaign.
32. Customer Behavior Trends: Analysis of patterns in how different audience segments interact with campaign elements.
33. Churn Rate: The percentage of users who unsubscribe or disengage after the campaign.
34. Demographic Trends: Insights into which demographic groups engaged most or least with the campaign.
35. User Behavior Flow: The path users take through the website or landing page during the campaign.
36. Referral Source: Identifying where users are coming from, such as social media, search engines, or other websites.
37. Cross-Platform Engagement: Tracking engagement across multiple platforms or devices.
38. Frequency of Exposure: How often a user saw the campaign content across different channels.
39. Customer Retention Post-Campaign: Percentage of customers who continue to engage after the campaign ends.
40. Click-to-Conversion Time: The time it takes for a user to convert after clicking on a campaign link.

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41-60: Content and Creative Performance

41. Creative Engagement Rate: The engagement rate for different creative elements (images, video, copy).
42. Ad Copy Performance: Analysis of how well different types of ad copy perform.
43. Visual Element Performance: Insights into which images, graphics, or videos drove the most engagement.
44. Video Completion Rate: The percentage of users who watch a video ad to completion.
45. CTA Click Rate: The percentage of users who clicked on a call-to-action in the campaign.
46. A/B Test Results: Results from A/B testing for different elements of the campaign, like subject lines or ad copy.
47. Content Format Preference: Insights into the preferred content formats (video, articles, infographics) for engagement.
48. Image/Visual Appeal: User feedback or performance data on the appeal of visuals used in the campaign.
49. Tone and Messaging Effectiveness: Evaluating how well the campaign’s tone and message resonated with the audience.
50. Personalization Effectiveness: Measuring the impact of personalized content or offers in the campaign.
51. Brand Consistency: Ensuring brand messaging was consistent across all channels during the campaign.
52. Message Clarity: How clear and understandable the campaign message was to the target audience.
53. Content Reach: The reach of different content types used in the campaign (blogs, newsletters, etc.).
54. Social Media Engagement with Content: How the audience interacted with campaign content on social media.
55. Influencer-Generated Content Performance: Tracking the performance of content created by influencers or brand ambassadors.
56. Campaign Storytelling Effectiveness: Analyzing how well the campaign story resonated with the audience.
57. Mobile Optimization Performance: Assessing the effectiveness of the mobile experience during the campaign.
58. Customer Testimonials and Reviews: The quantity and quality of user-generated content (e.g., reviews) generated by the campaign.
59. Interactive Content Performance: Analyzing engagement with interactive content (polls, quizzes, surveys) in the campaign.
60. Social Listening Insights: Analyzing social media mentions or sentiment related to the campaign.

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61-80: Financial and ROI Analysis

61. Revenue Per Campaign Dollar: How much revenue was generated per dollar spent on the campaign.
62. Budget Allocation Efficiency: Measuring how effectively the campaign budget was spent across different channels.
63. Cost per Thousand Impressions (CPM): The cost of reaching 1,000 potential customers.
64. Budget vs Actual Spend: Comparing the projected budget to the actual spend on the campaign.
65. Total Campaign Spend: The total expenditure on the campaign, including ads, content creation, and tools.
66. Revenue from New vs. Existing Customers: Breakdown of revenue generated from new versus existing customers.
67. Cost per Lead: How much was spent to generate each new lead through the campaign.
68. Campaign Profit Margin: The difference between the revenue generated and the total campaign spend.
69. Sales Growth Due to Campaign: The percentage increase in sales or revenue attributed to the campaign.
70. Discount Impact on ROI: The effect of discounts or promotional offers on campaign profitability.
71. Cost per Engagement: How much was spent on the campaign per user engagement (click, share, comment).
72. Return on Ad Spend (ROAS): The revenue generated for each dollar spent on ads.
73. Cost per Acquisition by Channel: The cost to acquire a customer through each channel (social, email, paid ads, etc.).
74. Advertising Spend Breakdown: The distribution of advertising budget across various channels (social media, PPC, etc.).
75. Impact of Seasonal Campaigns: Evaluating the performance of campaigns during different seasons or holidays.
76. Profitability of Campaign Products: The profitability of specific products promoted during the campaign.
77. Cost of Campaign Creation: The cost of creating the content for the campaign (e.g., design, copywriting, video production).
78. Referral Program Effectiveness: Evaluating the success of any referral program integrated into the campaign.
79. Customer Retention Cost: Cost associated with keeping customers engaged post-campaign.
80. Performance of Paid Media: The effectiveness of paid media in driving conversions compared to organic methods.

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81-100: Miscellaneous and Qualitative Metrics

81. Customer Feedback: Qualitative insights gained from customer surveys or feedback forms during or after the campaign.
82. Brand Sentiment: The overall sentiment expressed by customers regarding the campaign.
83. Competitor Analysis: Evaluating how the campaign performed in comparison to competitors’ campaigns.
84. Media Coverage: Tracking any media mentions or press coverage received due to the campaign.
85. Customer Service Interactions: Number of customer service inquiries related to the campaign.
86. Reputation Management: Measuring how the campaign affected the brand’s reputation.
87. Survey Results: Insights gained from surveys about campaign effectiveness and customer perceptions.
88. User-Generated Content Volume: The number of user-generated content pieces (posts, reviews) created during the campaign.
89. Brand Affinity: Insights into how much more likely consumers are to buy or recommend the brand after the campaign.
90. Customer Engagement with Loyalty Programs: Performance of loyalty programs promoted during the campaign.
91. Influencer Campaign Reach: The total reach achieved through influencer collaborations during the campaign.
92. Website Traffic from External Sources: The percentage of website traffic from external sources such as blogs, partnerships, or influencers.
93. Internal Stakeholder Feedback: Feedback from internal teams or stakeholders on the campaign’s performance.
94. Partnership Effectiveness: The success of any strategic partnerships or collaborations tied to the campaign.
95. Customer Satisfaction Score (CSAT): Measuring how satisfied customers were with the campaign.
96. Event Performance: The success of any live events or webinars tied to the campaign.
97. Lead Scoring: The quality of leads generated based on engagement levels during the campaign.
98. Impact of Paid vs Organic Traffic: Comparison of performance from paid ads versus organic sources.
99. Ad Placement Performance: Analyzing which ad placements provided the highest ROI.
100. Seasonal Demand Response: Analyzing how well the campaign adapted to seasonal demand fluctuations.

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These 100 prompts provide a comprehensive guide to evaluating marketing campaign success, covering data points for campaign performance, audience engagement, financial analysis, and qualitative insights.