SayPro Brand Alignment Checklist

SayPro Monthly January SCMR-13 SayPro Monthly Packaging: Consider branded packaging for a cohesive presentation by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

1. Brand Identity & Visual Consistency

✔ Logo Usage – Ensure the SayPro logo is correctly placed, with proper size, spacing, and color as per the SayPro Style Guide.
✔ Color Palette – Use only approved SayPro brand colors for packaging backgrounds, text, and design elements.
✔ Typography – Follow SayPro’s designated typefaces, including font size, weight, and hierarchy.
✔ Imagery & Graphics – Use approved images, icons, and illustrations that align with the brand’s aesthetic.
✔ Consistency Across Variations – Maintain uniformity across different product lines, sizes, and packaging formats.

2. Messaging & Tone

✔ Brand Voice – Ensure all written content on packaging reflects SayPro’s tone (e.g., professional, engaging, clear).
✔ Taglines & Slogans – Include official SayPro slogans where applicable, following placement guidelines.
✔ Product Descriptions – Use language that is on-brand, concise, and informative while maintaining clarity.
✔ Call-to-Action (CTA) – Ensure any CTA on the packaging (e.g., website, social media, contact details) is brand-aligned.
✔ Compliance with Legal & Ethical Guidelines – Ensure correct labeling, disclaimers, and industry compliance.

3. Structural Design & Material

✔ Packaging Form & Function – Use approved structural designs that balance aesthetics and functionality.
✔ Material Selection – Choose SayPro-approved sustainable or high-quality materials for a premium feel.
✔ Finish & Texture – Matte, gloss, embossing, or other approved finishes should enhance brand perception.
✔ Durability & Protection – Packaging should provide adequate protection for the product while reinforcing brand values.

4. Branded Packaging Elements

✔ Branded Boxes & Bags – Ensure external packaging (shipping boxes, bags) carries SayPro’s visual identity.
✔ Custom Seals & Stickers – Use brand-aligned stickers or security seals to reinforce brand authenticity.
✔ Interior Branding – Include brand elements inside the packaging, such as inserts, thank-you notes, or QR codes linking to SayPro content.
✔ Unboxing Experience – Ensure a premium unboxing experience that aligns with SayPro’s marketing goals.

5. Digital & Social Media Integration

✔ QR Codes & Web Links – Include scannable QR codes directing customers to SayPro’s website or promotions.
✔ Social Media Handles – Feature SayPro’s official social media accounts for engagement.
✔ Hashtags & Campaigns – Ensure packaging aligns with SayPro’s ongoing campaigns (if applicable).

6. Quality Control & Approval Process

✔ Prototype & Mockups – Review design mockups before mass production.
✔ Internal Approval – Obtain sign-off from the SayPro Brand Material Office and Marketing Team.
✔ Vendor & Supplier Compliance – Ensure third-party manufacturers follow SayPro’s brand guidelines.
✔ Final Review Before Production – Conduct a final alignment check for consistency and accuracy.