SayPro Branding Style Guide

SayPro Monthly January SCMR-13 SayPro Monthly Magazines Design Branding: Design company magazines with branded elements by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

1. Introduction

Purpose of the Branding Guide

This Branding Style Guide serves as a reference for ensuring consistent and professional design across all SayPro Monthly Magazines. It provides clear instructions on how to integrate SayPro’s brand identity into the magazine’s design, ensuring brand alignment and recognition.

Scope

This document applies to all SayPro Monthly Magazines under SayPro Marketing Royalty (SCMR) and is managed by SayPro Brand Material Office. It includes guidelines for logo usage, typography, color schemes, layout design, imagery, and other essential elements.

2. SayPro Brand Identity Elements

2.1 Logo Usage

• The SayPro logo must appear on the front cover and back cover of every magazine.
• Preferred placement: Top left or center of the front cover.
• Minimum size: The logo should not be scaled down below 50 pixels in width.
• Maintain clear space: At least 10% of the logo width should be left free of text or images.
• Do not modify, distort, or recolor the logo.

2.2 Color Palette

SayPro’s brand colors must be used consistently throughout the magazine. Below are the primary and secondary colors:

Primary Colors:

• SayPro Blue: #004A99 (RGB: 0, 74, 153)
• SayPro White: #FFFFFF (RGB: 255, 255, 255)
• SayPro Black: #000000 (RGB: 0, 0, 0)

Secondary Colors:

• SayPro Light Blue: #66A3D2 (RGB: 102, 163, 210)
• SayPro Grey: #D1D3D4 (RGB: 209, 211, 212)
• SayPro Gold: #C9A02B (RGB: 201, 160, 43)

Background colors should predominantly be white or light blue to maintain readability and brand coherence.

2.3 Typography

• Primary Font: Montserrat (Headings and Titles)
• Secondary Font: Open Sans (Body Text)
• Alternative Font: Arial (if the above fonts are unavailable)

Font Sizes:

• Headings: 24–36 pt
• Subheadings: 18–22 pt
• Body Text: 12–16 pt
• Captions & Footnotes: 10 pt

3. Layout and Design Guidelines

3.1 Magazine Cover Design

• The SayPro logo must be prominently displayed.
• The title should use Montserrat in bold, with a size range of 30-36 pt.
• Issue number and date must be placed in the upper right corner in a smaller font.
• A high-quality, engaging image or illustration relevant to the issue’s theme.
• Key headlines should be highlighted in SayPro Blue or SayPro Gold.

3.2 Page Layout

• Use a three-column or two-column grid system for a clean and structured look.
• Maintain consistent margins: Minimum 0.5 inches from all edges.
• Feature pull quotes in SayPro Light Blue for emphasis.
• Use SayPro Grey for subtle dividers and section breaks.
• The footer should include the SayPro website, social media links, and copyright information.

3.3 Imagery & Graphics

• Use high-resolution images (minimum 300 DPI).
• All images must align with SayPro’s brand values: innovation, professionalism, and inclusivity.
• Use SayPro’s proprietary illustrations and icons whenever possible.
• Avoid excessive filters or heavy color grading that alters SayPro’s brand tone.

3.4 Editorial Style

• Maintain a professional yet engaging tone.
• Articles should be structured with clear headings and subheadings.
• Maintain consistency in spelling and grammar using British English.
• Use active voice and concise language.
• Feature a mix of short and long-form content for balance.

4. Branding Elements Application

4.1 Headers and Footers

• Headers should contain the magazine title and issue number.
• Footers should include SayPro’s website and contact information.

4.2 Section Titles & Highlights

• Use SayPro Gold or SayPro Blue for section headers.
• Use a horizontal line or icon as a section divider.
• Pull quotes should be placed in italics and enclosed in quotation marks.

4.3 Advertisements

• Partner advertisements must adhere to SayPro’s branding guidelines.
• Avoid cluttered layouts; use sufficient white space.
• SayPro reserves the right to approve all ad designs before publication.

5. Digital & Print Specifications

5.1 Print Guidelines

• Standard size: A4 (8.27 × 11.69 inches)
• Bleed: 0.125 inches on all sides
• Color mode: CMYK
• Paper type: Matte or gloss finish, 80–100 GSM

5.2 Digital Guidelines

• Format: PDF, EPUB, or interactive HTML5
• Resolution: Minimum 150 DPI for screens
• Mobile-friendly layouts must be considered.
• Fonts must be embedded to preserve design integrity.

6. Approval Process

• The SayPro Brand Material Office must review and approve all magazine designs before publication.
• The SayPro Marketing Royalty (SCMR) team reserves the right to request changes for brand consistency.

7. Contact Information

For any branding inquiries, please contact: SayPro Brand Material Office Email: branding@saypro.com Website: www.saypro.com

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This Branding Style Guide ensures that all SayPro Monthly Magazines reflect the company’s identity, professionalism, and commitment to excellence.