SayPro Finalizing Poster Design

SayPro Monthly January SCMR-13 SayPro Monthly Posters Design Branding: Develop posters that align with brand identity by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

Job Description & Tasks for Final Design and Production (January SCMR-13)

Position: Poster Designer (Final Design and Production)

Department: SayPro Marketing Royalty SCMR

Location: SayPro Brand Material Office

Job Overview: The Poster Designer will be responsible for finalizing the design of promotional posters in alignment with SayPro’s branding and ensuring they are ready for both print and digital distribution. This role involves working closely with the marketing team to bring creative concepts to life while maintaining high standards of design, quality, and brand consistency.

Key Responsibilities:

1. Finalizing Poster Design:
   • Design Review and Finalization: Once the initial design is approved, review the poster’s details, ensuring that it meets the required specifications. Make necessary adjustments to enhance the visual appeal and functionality of the design, in line with SayPro’s branding.
   • File Preparation: Convert the design into final print-ready and digital versions. Ensure that the final design meets the technical requirements for different formats, including high-resolution for printing and web-optimized for online distribution.
   • Resolution and Quality Checks: Ensure that all images, fonts, and design elements are of the highest quality with appropriate resolution (300 DPI for print, 72 DPI for digital) for clear, professional presentation.
2. Print and Digital Formats:
   • Print Format: Prepare and deliver the design in a variety of file formats suitable for print production (e.g., PDF, TIFF, EPS). Ensure color consistency and accuracy using CMYK color mode for print media.
   • Digital Format: Adjust the design for online marketing, ensuring it is optimized for web viewing across various platforms (e.g., social media, websites). Prepare digital formats (e.g., JPG, PNG, GIF, etc.) with appropriate file sizes for fast loading and display.
3. Branding Consistency:
   • Brand Alignment: Ensure all designs align with SayPro’s brand identity, using the correct logo, color schemes, typography, and overall design aesthetics as prescribed in the SayPro Brand Guidelines.
   • Quality Assurance: Conduct a final review to confirm that the design elements adhere to SayPro’s branding rules and guidelines. Make sure that the poster resonates with the target audience while maintaining professionalism and visual appeal.
4. Collaboration with Marketing Team:
   • Design Briefs: Work closely with the marketing team to understand the campaign’s objectives, target audience, and messaging. Follow the creative direction provided and offer design solutions that align with the campaign goals.
   • Feedback Implementation: Incorporate any necessary revisions or feedback from the marketing team to enhance the design and ensure it meets their expectations.
5. Production Coordination:
   • Print Production Coordination: Liaise with print vendors or the production team to ensure that the final design is printed according to specifications, and resolve any issues related to the printing process.
   • Proofing and Final Approval: Before going to print, review printed proofs to confirm color accuracy, layout integrity, and material quality. Obtain final approval from the marketing team before proceeding with production.
6. Documentation and Record-Keeping:
   • Design Archives: Keep detailed records of all versions of the poster designs for future reference. Store the final files securely in both print and digital archives.
   • Version Control: Maintain version control of all designs to track revisions, edits, and approvals.

Skills and Qualifications:

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or equivalent design software
• Strong understanding of print and digital design requirements
• Familiarity with SayPro’s brand guidelines and the ability to translate them into creative designs
• Attention to detail and a high standard of quality in design work
• Excellent communication skills and the ability to work collaboratively in a team environment
• Ability to manage time effectively and handle multiple projects with tight deadlines
• Knowledge of file formats, resolution, and color modes for both print and digital media

Working Environment:

• This position requires a mix of independent work and collaboration with the SayPro Marketing team.
• A creative workspace within the SayPro Brand Material Office.
• Occasional interaction with external vendors and printers.

Reporting to:

• SayPro Marketing Manager or Lead Designer (depending on internal structure)

This role is integral to the SayPro Marketing Royalty SCMR’s efforts in producing high-quality, on-brand promotional materials to support SayPro’s objectives.