SayPro Customer Journey Mapping Template: Awareness stage

SayPro The Tech Enthusiast

SayPro Awareness Stage:

• Touchpoints:
  • Social Media (Twitter, LinkedIn, YouTube): Tech Enthusiasts often discover new products through tech influencers, reviews, or brand announcements on social media.
  • Tech Blogs & Forums (e.g., Reddit, Wired, TechCrunch): This segment frequently visits online communities and publications for detailed reviews and product insights.
  • Online Ads (Display & Search Ads): They might also encounter targeted ads through Google or social media platforms, especially when searching for specific tech gadgets or solutions.
  • Email Newsletters: Receiving informative content about the latest tech trends or new product releases often grabs their attention.
• Decision-Making Factors:
  • Product Specifications & Features: They are highly focused on the functionality and technical specs of the product, such as processing power, battery life, or cutting-edge features.
  • Brand Reputation & Reviews: Trust in the brand’s innovation and the opinions of other tech enthusiasts or influencers plays a major role.
  • Peer Recommendations: Influencer endorsements and reviews from trusted sources can drive interest at this stage.

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SayPro The Fashionista Shopper

Awareness Stage:

• Touchpoints:
  • Social Media (Instagram, TikTok, Pinterest): Fashionistas discover new trends and products via influencers, brand accounts, and style-driven posts. TikTok and Instagram are key platforms where style inspiration is found.
  • Influencer Collaborations & Sponsored Posts: Fashionistas are highly responsive to influencer marketing, where influencers showcase the latest fashion pieces or styling tips.
  • Email & Mobile Push Notifications: Personalized emails featuring trending collections, exclusive releases, or new arrivals pique their interest.
  • Word of Mouth: Recommendations from friends, family, or influencers in person or online (e.g., through social media stories or blog posts).
• Decision-Making Factors:
  • Trend Relevance & Exclusivity: Fashionistas are often driven by what’s new, unique, and exclusive. They want to stay ahead of the curve.
  • Aesthetic Appeal & Style: Visual appeal, style, and how the product aligns with current fashion trends are critical at this stage.
  • Brand Image & Social Proof: The brand’s image, including its alignment with current fashion trends, and social proof (i.e., reviews or influencer endorsements) influence decision-making.

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SayPro The Practical Saver

Awareness Stage:

• Touchpoints:
  • Email Newsletters: Practical Savers often discover new deals, discounts, or promotions through email newsletters from their preferred brands or deal aggregators.
  • Search Engine Results: They may come across products when searching for “best value for money” or “best deals” through Google searches.
  • Comparison Websites: They frequently use price comparison websites to find products that offer the best value.
  • Online Reviews & Forums: They often rely on consumer reviews or recommendations on forums such as Trustpilot or review sections of e-commerce sites.
  • SMS Promotions & Deals: Quick, actionable SMS offers often catch their attention, particularly those with discounts.
• Decision-Making Factors:
  • Value for Money & Discounts: Practical Savers are primarily driven by price sensitivity and seek out products that offer strong value. Special deals, bulk savings, and price cuts at this stage are key.
  • Product Longevity & Durability: They prefer high-quality items that offer long-term use, so information about product durability, quality, and warranties is vital.
  • Customer Reviews & Ratings: This segment values feedback from other customers, particularly around cost-effectiveness and reliability.

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SayPro Summary of the Awareness Stage for Each Segment:

Segment	Key Touchpoints	Decision-Making Factors
Tech Enthusiast	Social Media (Twitter, YouTube, LinkedIn), Tech Blogs, Online Ads, Email Newsletters	Product specs & features, brand reputation, influencer recommendations, reviews
Fashionista Shopper	Social Media (Instagram, TikTok, Pinterest), Influencer Collaborations, Email & Push Notifications, Word of Mouth	Trend relevance & exclusivity, aesthetic appeal, brand image, social proof (influencers)
Practical Saver	Email Newsletters, Search Engine Results, Comparison Websites, Online Reviews, SMS Promotions	Value for money, product durability, customer reviews, discounts & offers