SayPro The Tech Enthusiast

Consideration Stage:

• Touchpoints:
  • Brand Website/Online Store: Tech enthusiasts visit product pages to compare features, read specs, and assess compatibility with their current tech setup.
  • Tech Reviews & Comparisons: They visit review websites like CNET, TechCrunch, or YouTube channels for in-depth product reviews, hands-on experiences, and comparisons with similar products.
  • Social Media Discussions (Reddit, Twitter, YouTube Comments): Engaging in tech communities to ask questions and read discussions on the product’s pros and cons.
  • Email Promotions: Receive more targeted content like exclusive offers, bundle deals, or product comparisons, which help them make a more informed decision.
  • Product Demos & Webinars: Often engage in live demos or watch webinars to understand the product’s functionality in real-life use cases.
• Decision-Making Factors:
  • Product Features & Specs Comparison: The more detailed and advanced the specs, the more likely they are to consider a product.
  • Brand Reputation for Innovation: Trust in the brand’s ability to deliver on cutting-edge technology.
  • Influencer and Peer Reviews: Tech enthusiasts value real-world experiences from influencers or peers who have tested the product.
  • Customer Support & Warranty: They consider the after-purchase experience, including tech support, warranty length, and return policies.

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SayPro The Fashionista Shopper

Consideration Stage:

• Touchpoints:
  • Social Media (Instagram, TikTok, Pinterest): Fashionistas engage with shoppable posts, influencer collaborations, and style inspiration galleries. They also check out user-generated content to see how the product looks in real life.
  • Brand Website/Online Store: They explore product categories, filtering by size, color, and style. Product pages with high-quality images and styling tips help them visualize how the items would fit into their wardrobe.
  • Email Campaigns & Newsletters: Personalized emails highlighting the latest arrivals, sales, or new trends that fit their preferences.
  • Customer Reviews & Ratings: They dive into product reviews to ensure that the item not only looks good but also lives up to its quality and comfort.
  • Influencer Endorsements & Collaborations: Fashionistas are heavily influenced by bloggers and influencers. Seeing their favorite influencer post about a product can move them further down the funnel.
• Decision-Making Factors:
  • Trend Alignment & Style Appeal: They consider how well the product fits within current trends and complements their existing wardrobe.
  • Quality & Fabric: The material, comfort, and durability of the product are essential in their decision-making process.
  • Influencer Endorsements: Social proof and recommendations from trusted influencers or friends are strong influencers during the consideration phase.
  • Price vs. Perceived Value: While they seek high-quality fashion, they also want value. Limited-time discounts or free shipping can sway their decision.

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SayPro The Practical Saver

Consideration Stage:

• Touchpoints:
  • Brand Website & Online Store: Practical Savers look for clear product descriptions, practical benefits, and user guides. They may also use comparison tools or calculators to estimate long-term value.
  • Email Newsletters & SMS Alerts: Receive targeted messages about sales, limited-time offers, or product bundles that help them save money.
  • Price Comparison Websites & Deal Aggregators: Practical Savers often check deal aggregators like Honey, Rakuten, or PriceGrabber to find the best price or available discounts.
  • Online Reviews & Consumer Feedback: They actively read product reviews on sites like Amazon, Walmart, or Trustpilot to ensure the product is cost-effective and delivers good value.
  • Loyalty Programs & Discount Offers: Offers through loyalty programs or membership-based discounts are key in influencing this segment to consider a purchase.
• Decision-Making Factors:
  • Cost-Effectiveness: The primary factor at this stage is whether the product provides value for money. They are often looking for the best price-to-quality ratio.
  • Discounts, Offers, & Loyalty Points: Special promotions, bulk savings, or loyalty rewards are highly influential.
  • Durability & Longevity: They look for products that will last and offer long-term value. Warranties, product life expectancy, and customer satisfaction are key considerations.
  • Customer Reviews & Ratings: Practical Savers trust reviews that emphasize value, reliability, and durability.

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SayPro Summary of the Consideration Stage for Each Segment:

Segment	Key Touchpoints	Decision-Making Factors
Tech Enthusiast	Brand Website, Tech Reviews, Social Media (Reddit, Twitter, YouTube), Product Demos, Email Promotions	Product features & specs, brand reputation, influencer & peer reviews, customer support/warranty
Fashionista Shopper	Social Media (Instagram, TikTok, Pinterest), Brand Website, Email Campaigns, Influencer Endorsements	Trend alignment, product quality (fabric, comfort), influencer endorsements, price vs. value
Practical Saver	Brand Website, Price Comparison Sites, Email Newsletters, Reviews, Loyalty Programs	Cost-effectiveness, discounts & offers, durability, customer reviews

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Consideration Stage Insights for SayPro:

In the Consideration Stage, SayPro can tailor its marketing strategies by offering highly relevant content and targeting the factors that matter most to each segment. By enhancing the customer’s experience during this stage with detailed product comparisons, targeted promotions, and personalized offers, SayPro can build trust and encourage further engagement, pushing customers closer to making a purchase.