SayPro Creative Content Template: A template for ad creatives, ensuring all relevant information (image/video specifications, copy, links) is included.

SayPro Creative Content Template

Campaign Name:
SayPro Monthly February SCMR-14 Social Media Advertising Campaign

Ad Creative Type:
[Select: Image, Video, Carousel, Story, Slideshow, etc.]

Platform(s):
[Select: Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, etc.]

Target Audience:
[Brief description of target audience demographic and psychographic.]

Ad Creative Specifications

1. Ad Image/Video Requirements:
   • Image Dimensions (px):
     [e.g., 1080x1080px for Instagram post, 1200x628px for Facebook feed]
   • Video Length:
     [e.g., 15-30 seconds for Instagram Stories, 30-60 seconds for Facebook feed]
   • Aspect Ratio:
     [e.g., 1:1 for square, 16:9 for landscape, 9:16 for portrait]
   • File Format:
     [e.g., .JPG, .PNG, .MP4, .MOV]
   • File Size Limit:
     [e.g., 10 MB for images, 4 GB for videos]
   • Video Caption/Subtitles:
     [Yes/No – Include if applicable]
2. Design Elements:
   • Logo Placement:
     [Top-right, Bottom-left, Centered, etc.]
   • Brand Colors:
     [Specify brand colors to maintain consistency]
   • Text Overlay Guidelines:
     [Text size should not exceed 20% of the image or video; maintain readability.]
   • CTA Button Placement (if applicable):
     [Position of Call-to-Action button: “Shop Now”, “Learn More”, etc.]
   • Font Style:
     [Specify fonts to be used for text in creative.]

Ad Copy Details

1. Primary Text/Copy:
   • Primary Message:
     [A concise message or description that conveys the main offer or value proposition.]
   • Character Limit:
     [e.g., 125 characters for Instagram, 90 characters for Twitter]
   • Tone and Style:
     [Friendly, professional, casual, urgent, etc.]
2. Headline (if applicable):
   • Text:
     [Brief, attention-grabbing headline.]
   • Character Limit:
     [e.g., 40 characters for Facebook, 100 characters for LinkedIn]
3. Description (if applicable):
   • Text:
     [Supporting information to add context to the offer. Keep it short and relevant.]
   • Character Limit:
     [e.g., 100 characters for Facebook or Instagram]
4. Call to Action (CTA):
   • Text for CTA:
     [e.g., “Shop Now”, “Learn More”, “Sign Up”, etc.]
   • CTA Style:
     [Make it prominent, clear, and actionable.]

Ad Links and URLs

1. Landing Page URL:
   • Link: [Insert URL to the landing page that the ad will direct users to.]
   • UTM Parameters (if applicable):
     [Track performance with UTM parameters, such as utm_source, utm_medium, utm_campaign]
2. Display URL (optional):
   • [Shortened or branded URL for easier sharing or tracking]
3. Tracking URL (optional):
   • [Add any custom tracking URL for performance tracking]

Ad Placement Details

1. Ad Placement Type:
   • [Feed, Stories, Sponsored Post, In-Stream Video, etc.]
2. Targeting Information:
   • Demographics: [Age, gender, location, etc.]
   • Interests: [Targeted interests or behaviors]
   • Device: [Mobile, Desktop, both]
3. Platform-Specific Adjustments:
   • Facebook/Instagram Specifics:
     [e.g., Use carousel format for product showcase, stories for quick promotions]
   • TikTok Specifics:
     [e.g., Focus on short-form, engaging content with music and trendy effects]
   • LinkedIn Specifics:
     [e.g., Professional tone, case studies, and whitepapers for decision-makers]

Additional Notes

• Brand Voice Guidelines:
  [Include any brand-specific language or tone requirements to ensure consistency.]
• Compliance and Legal Considerations:
  [Any disclaimers, terms & conditions, or legal text that should be included in the ad.]
• Approval Process:
  • Creative Approval by: [Insert approver name or team]
  • Approval Deadline: [Insert date or timeline for approval]

Metrics and KPIs to Track

1. Engagement Metrics:
   • [e.g., Impressions, CTR, Conversions, etc.]
2. Sales or Lead Metrics:
   • [e.g., Cost per Acquisition (CPA), ROI, ROAS, etc.]
3. Platform-Specific KPIs:
   • [e.g., Facebook Relevance Score, Instagram Engagement Rate, etc.]

This SayPro Creative Content Template ensures that all necessary information is collected, structured, and easily accessible for creating and managing ad creatives. By following this template, you can maintain consistency across campaigns and ensure your ads are optimized for the intended platform and audience.