SayPro Audience Persona Document: A document outlining the characteristics of the target audience to guide the narrative and tone of the video.

SayPro Audience Persona Document

Document Title: SayPro Audience Persona Document

1. Persona Name:

(Give your persona a name that helps bring them to life. For example, “Tech-Savvy Tina” or “Business-Buyer Bob”)

• Persona Name: ______________________

2. Demographic Information:

(Basic demographic data to understand who they are)

• Age Range:
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+
• Gender:
  • Male
  • Female
  • Non-Binary
  • Prefer not to say
• Location:
  • Urban
  • Suburban
  • Rural
• Occupation:
  • Executive/Manager
  • Professional/Consultant
  • Engineer/Developer
  • Customer Service
  • Other: ___________________________
• Income Level:
  • Low
  • Middle
  • High
• Education Level:
  • High School
  • Associate Degree
  • Bachelor’s Degree
  • Master’s Degree
  • Doctorate

3. Psychographics:

(What motivates and drives this persona? What are their interests, values, and lifestyle preferences?)

• Goals and Aspirations:
  • Example: “Wants to streamline business operations and reduce costs.”
• Challenges and Pain Points:
  • Example: “Struggles to find reliable, easy-to-use tech solutions.”
• Values and Beliefs:
  • Example: “Values innovation and reliability in technology.”
• Hobbies and Interests:
  • Example: “Enjoys reading industry blogs, traveling, and exploring new technology.”

4. Media Consumption Habits:

(Where and how does this persona consume content?)

• Preferred Social Media Platforms:
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Other: ___________________________
• Content Consumption Behavior:
  • Reads industry blogs
  • Watches educational videos
  • Listens to podcasts
  • Participates in webinars
  • Attends live events or trade shows
• Preferred Content Types:
  • Short-form videos
  • Long-form articles or whitepapers
  • Infographics
  • Case Studies
  • Interactive content (e.g., quizzes, polls)
  • Customer testimonials
  • Other: ___________________________

5. Buying Behavior:

(How does this persona make decisions related to your industry or products?)

• Decision-Making Process:
  • Relies heavily on word-of-mouth recommendations
  • Researches extensively before purchasing
  • Prefers solutions that are cost-effective and easy to implement
  • Looks for proven results and testimonials
  • Other: ___________________________
• Buying Triggers:
  • Example: “A solution that saves time and increases productivity.”
• Objections/Concerns:
  • Example: “Concerns about technical support and product reliability.”

6. Video Preferences and Expectations:

(What type of video content will appeal to this persona?)

• Tone/Style Preference:
  • Professional
  • Conversational
  • Inspirational
  • Humorous
  • Straightforward/No-nonsense
• Video Length Preference:
  • Short (1-2 minutes)
  • Medium (3-5 minutes)
  • Long (5+ minutes)
• Call to Action (CTA) Preference:
  • Request a demo
  • Visit website
  • Download a guide
  • Join a webinar
  • Subscribe to newsletter
• Visual Preferences:
  • Clean, modern design
  • Text overlays and subtitles
  • Real-life customer testimonials
  • Animated graphics
  • Case studies with real-world examples
  • Other: ___________________________

7. Sample Quotes/Insights:

(What would this persona say about their needs, challenges, and goals?)

• Quote #1: “I need technology that’s intuitive and simple to integrate.”
• Quote #2: “I want to be sure that my investment is going to bring measurable results.”
• Quote #3: “I trust products that come with great customer support and clear documentation.”

8. Persona Story:

(Provide a brief narrative that encapsulates the persona’s journey and how your product or service fits into it.)

9. How This Persona Relates to SayPro:

(Describe how SayPro’s products/services will solve this persona’s problems or help them achieve their goals.)

• SayPro’s
  will help this persona by:

10. Persona Summary:

(A concise summary to easily communicate the essence of this persona.)

• Persona Name: ______________________
• Age: ________
• Occupation: _______________________
• Key Goals: __________________________
• Key Pain Points: ____________________
• Preferred Video Style: _______________
• Buying Motivation: __________________

This SayPro Audience Persona Document helps define the key characteristics, preferences, and behaviors of the target audience, ensuring that all video content resonates effectively with the viewers. By tailoring the narrative and tone to this persona, you can optimize engagement and increase the chances of achieving the desired outcomes.