SayPro Stakeholder Feedback: Ensure that at least 3 rounds of feedback are gathered and incorporated from stakeholders for each video.

SayPro Stakeholder Feedback Process: Ensure that at Least 3 Rounds of Feedback are Gathered and Incorporated from Stakeholders for Each Video

Objective:

To ensure the final video content aligns with SayPro’s vision, values, and strategic goals, while also meeting the expectations of key stakeholders through a thorough and iterative feedback process. Each video will undergo at least 3 rounds of feedback from various internal teams, including marketing, leadership, product teams, and others, to refine and perfect the content.

Feedback Process Overview:

The feedback process will be broken down into three distinct rounds:

1. Round 1: Initial Concept and Script Feedback
2. Round 2: Draft Video and Storyboard Review
3. Round 3: Final Review and Approval

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Round 1: Initial Concept and Script Feedback

Objective:
Gather initial feedback on the video concept, script, and overall messaging to ensure alignment with SayPro’s brand and goals.

Key Steps:

• Participants: Marketing Team, Leadership, Content Managers, and relevant Subject Matter Experts (SMEs).
• Materials to Share:
  • Video concept document
  • Script outline or full draft
  • Narrative overview
• Feedback Focus:
  • Does the script align with SayPro’s brand voice and values?
  • Is the target audience clearly defined?
  • Is the messaging clear and aligned with business goals?
  • Does the proposed video format and style align with the overall marketing strategy?
• Format for Feedback:
  • Collect feedback via email or shared document, with stakeholders leaving comments and suggestions.

Key Questions to Ask During Feedback:

• Is the overall concept compelling and on-brand?
• Are the key messages coming through clearly in the script?
• Does the script engage the target audience effectively?
• Are there any concerns about tone, content, or accuracy?

Goal:
Incorporate feedback on script clarity, alignment with brand values, and overall messaging into the next version.

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Round 2: Draft Video and Storyboard Review

Objective:
Review the first draft of the video and storyboard to ensure that the visual elements match the script and narrative structure. This round will focus on making sure that the visual storytelling complements the messaging effectively.

Key Steps:

• Participants: Marketing Team, Creative/Design Team, Leadership, Video Production Team.
• Materials to Share:
  • Draft video (unedited or rough cut)
  • Storyboards
  • Revised script based on Round 1 feedback
• Feedback Focus:
  • Do the visuals support and enhance the message in the script?
  • Is the pacing of the video appropriate?
  • Are the visuals aligned with the SayPro brand’s tone and aesthetics?
  • Is the overall flow of the video smooth and logical?
  • Are there any visual or technical improvements that can be made (e.g., lighting, camera angles, animations)?
• Format for Feedback:
  • Team members will provide comments in a shared document or meeting, and can also provide feedback directly on the video through review tools (e.g., Frame.io, Google Drive).

Key Questions to Ask During Feedback:

• Does the video’s visual language match the intended tone and style?
• Are the transitions and pacing aligned with the messaging of the script?
• Is the visual storytelling compelling enough to hold the audience’s attention?
• Do the visuals support the core message and CTA?

Goal:
Ensure the video aligns with the script and makes a strong visual impact, refining any visual inconsistencies and addressing any technical issues.

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Round 3: Final Review and Approval

Objective:
Ensure that the video is fully aligned with SayPro’s goals and is ready for distribution, making any final adjustments based on feedback from stakeholders.

Key Steps:

• Participants: Leadership, Marketing, Creative Team, Video Production Team, Legal/Compliance Team (if applicable).
• Materials to Share:
  • Final version of the video
  • Finalized script and any updated marketing assets (thumbnails, CTA screens, etc.)
• Feedback Focus:
  • Is the video message clear, compelling, and aligned with business goals?
  • Are all branding elements (logos, colors, taglines) consistent throughout the video?
  • Is the video’s quality and final output satisfactory (audio, visuals, editing)?
  • Are there any last-minute changes to copy or visuals that need to be made (e.g., spelling/grammar checks)?
  • Does the video fit within the brand guidelines?
  • Does the video meet legal/compliance requirements (if applicable)?
• Format for Feedback:
  • Stakeholders can either approve the final version or request minor adjustments.
  • Comments are collected through meeting discussions, shared documents, or project management platforms.

Key Questions to Ask During Feedback:

• Is the video ready for release, or are there any minor tweaks that need to be made?
• Does the final version maintain SayPro’s tone and values across all elements?
• Are there any additional adjustments needed for the call to action, visuals, or pacing?
• Does the video meet all internal and external guidelines, including compliance?

Goal:
Obtain final approval from stakeholders and ensure the video is ready for distribution, addressing any last-minute issues.

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Summary of Stakeholder Feedback Process:

Round	Focus	Key Participants	Feedback Focus
Round 1	Script and Concept Feedback	Marketing, Leadership, Content Managers, SMEs	Script clarity, messaging alignment, target audience, tone
Round 2	Draft Video & Storyboard Review	Marketing, Creative/Design Team, Leadership	Visuals alignment with script, pacing, flow, branding
Round 3	Final Review & Approval	Leadership, Marketing, Creative Team, Legal	Final video quality, branding consistency, compliance

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Next Steps:

1. Prepare Initial Drafts:
   Start by developing and sharing the initial scripts and concepts with the relevant teams.
2. Schedule Review Meetings:
   Organize meetings with the respective teams to gather feedback in each round.
3. Incorporate Feedback:
   Make necessary revisions after each round, refining the narrative and visuals accordingly.
4. Ensure Approval:
   After Round 3, collect final approvals and prepare the video for distribution.

By following this iterative feedback process, SayPro will ensure that each video is fully aligned with its brand, messaging, and stakeholder expectations before being finalized and shared with the target audience.