SayPro Engagement Metrics Template

SayPro Campaign Name/Content Title:

• [Insert Campaign/Content Name]

SayPro Date Range:

• Start Date: [Insert Date]
• End Date: [Insert Date]

SayPro Platform(s) Used:

• [e.g., Website, Instagram, Facebook, YouTube, etc.]

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Key Metrics to Track:

Metric	Description	Value/Results
Impressions	Number of times your content was shown	[Insert Number]
Reach	Unique number of individuals who saw your content	[Insert Number]
Clicks	Number of times people clicked on the content link	[Insert Number]
Likes/Reactions	Total number of likes or reactions	[Insert Number]
Shares/Retweets	Number of times content was shared or retweeted	[Insert Number]
Comments/Interactions	Total number of comments or replies	[Insert Number]
Engagement Rate	Engagement Rate = (Engagements/Total Impressions) * 100	[Insert Percentage]
Conversion Rate	Percentage of audience that completed the desired action (e.g., sign-ups, purchases, etc.)	[Insert Percentage]
Follower Growth	Number of new followers gained	[Insert Number]
Click-through Rate (CTR)	CTR = (Clicks/Impressions) * 100	[Insert Percentage]
Time Spent on Content	Average time spent interacting with the content	[Insert Time]

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SayPro Summary Insights:

• SayPro Top-performing content pieces: [Insert which content performed the best and why]
• SayPro Audience demographics: [Insert demographic information, if available]
• SayPro Key takeaways: [What worked well, what could be improved, and any strategies for future campaigns]

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SayPro Next Steps/Action Items:

• [Insert any follow-up actions based on the metrics]