SayPro Content Resonates With The Target Audience

SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

Job Title: Marketing and Advertising Manager – SayPro Quarterly Marketing and Advertising

Location: [Location]

Reports to: [Manager/Department]

Position Type: [Full-time/Part-time]

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Job Overview:

SayPro is seeking a highly motivated and skilled Marketing and Advertising Manager to lead the planning, execution, and optimization of our quarterly marketing campaigns with a specific focus on digital platforms. This role involves overseeing all aspects of SayPro’s online advertising efforts, from the creation of strategies to post-campaign performance analysis. The successful candidate will collaborate closely with cross-functional teams, including content, creative, and paid media teams, to achieve digital marketing goals and drive the growth of SayPro’s brand across various online channels.

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Core Responsibilities:

1. Campaign Planning and Strategy Development

• Develop and execute comprehensive marketing and advertising strategies, particularly focusing on digital channels, for SayPro’s quarterly campaigns.
• Analyze market trends, customer behavior, and competitor activities to inform strategic decision-making.
• Create detailed campaign plans, outlining target audiences, messaging, goals, and key performance indicators (KPIs).
• Set measurable objectives to track the performance of each campaign and ensure continuous improvement.

2. Content Creation and Distribution

• Partner with the content creation team to design compelling content for various digital platforms including ads, social media posts, landing pages, email newsletters, and blog posts.
• Oversee the development of creative assets, ensuring consistency with SayPro’s brand voice and messaging.
• Ensure that content is optimized for each platform and tailored to the needs and behaviors of target audiences.
• Coordinate content calendars for seamless content distribution, ensuring that all marketing materials are delivered on time and within budget.

3. Online Campaign Execution and Optimization

• Manage day-to-day execution of online marketing campaigns, ensuring they are aligned with overall business objectives and strategies.
• Implement and oversee digital ad campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Collaborate with the paid media team to optimize ad spend, targeting, and bidding strategies for maximum ROI.
• Monitor and track campaign performance, adjusting strategies and tactics based on real-time data and analytics to improve results.

4. Performance Analysis and Reporting

• Regularly analyze the performance of ongoing campaigns using digital analytics tools (e.g., Google Analytics, social media insights, etc.).
• Generate detailed reports on campaign performance, highlighting key metrics, successes, and areas for improvement.
• Present performance reports to senior management with actionable insights and recommendations for future campaigns.
• Conduct A/B testing on various campaign elements, such as ad copy, design, and landing pages, to enhance results.

5. Collaboration and Cross-Functional Coordination

• Work closely with the content team, creative team, and paid media team to ensure seamless coordination and alignment across all campaign elements.
• Collaborate with the design team to create visually appealing and on-brand creative assets for digital campaigns.
• Coordinate with the customer service team to ensure that all customer interactions through digital channels are aligned with campaign messaging and branding.

6. SayPro Brand Material and Design

• Oversee the creation of branded marketing material for SayPro’s products, including SayPro Monthly January SCMR-13 and SayPro Monthly Indoor and Outdoor Lighting solutions.
• Design and manage branded lighting solutions for different environments, ensuring high-quality and visually impactful presentations for various marketing needs.
• Ensure consistency and accuracy in all brand material used for online marketing campaigns, including ads and social media visuals.

7. Budget and Resource Management

• Develop and manage the marketing budget for digital campaigns, ensuring that resources are allocated efficiently to achieve desired outcomes.
• Ensure that all campaigns stay within budget and deliver optimal ROI.
• Work with vendors and agencies as needed to ensure campaign execution aligns with project timelines and budget constraints.

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Qualifications:

• Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Experience: Minimum of 3-5 years of experience in marketing, with a focus on digital marketing, campaign management, and online advertising.
• Skills:
  • Strong understanding of digital marketing channels (e.g., Google Ads, Facebook Ads, LinkedIn, SEO, email marketing, etc.).
  • Proficiency in digital analytics tools (Google Analytics, social media insights, etc.).
  • Experience in managing and optimizing paid media campaigns to achieve ROI.
  • Excellent project management skills and the ability to manage multiple campaigns simultaneously.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Ability to adapt to fast-paced environments and evolving digital marketing trends.

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Key Attributes:

• Creative Vision: Ability to think creatively and design impactful campaigns that resonate with target audiences.
• Analytical Mindset: Strong focus on data-driven decision-making and campaign optimization.
• Results-Oriented: Always striving to meet or exceed campaign goals and KPIs.
• Team Player: Collaborative attitude with an ability to work effectively with cross-functional teams.
• Problem Solver: Proactively identifying challenges and providing creative solutions to improve campaign performance.

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If you are a passionate and results-driven marketing professional with a strong digital marketing background, we would love to hear from you. Join our dynamic team at SayPro and help us deliver innovative marketing strategies that drive brand growth and success.

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SayPro is an equal opportunity employer and values diversity at all levels of the organization.