SayPro with marketing and social media teams

SayPro Monthly January SCMR-13 SayPro Monthly Infographics: Develop infographics to convey complex information visually by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro Job Description for Employees Involved in the SayPro Monthly Infographics Initiative

Job Title: SayPro Infographics Specialist

Department: SayPro Marketing and Branding

Reports To: SayPro Brand Material Office & SayPro Marketing Royalty SCMR

Job Summary:

The SayPro Infographics Specialist is responsible for designing, developing, and distributing high-quality infographics that effectively convey complex information in a visually engaging manner. The role requires close collaboration with the marketing and social media teams to ensure that SayPro’s branding is maintained and that the infographics reach the target audience effectively. This position is key to maintaining SayPro’s visual communication strategy and enhancing brand engagement through impactful visual storytelling.

Key Responsibilities:

Collaboration with Marketing and Social Media Teams:

• Work closely with SayPro’s marketing and social media teams to strategize the best ways to promote infographics across multiple platforms.
• Ensure infographics align with SayPro’s branding, messaging, and marketing goals.
• Coordinate with the SayPro Monthly January SCMR-13 SayPro Monthly Infographics team to maintain consistency and relevance.
• Adapt infographics for different social media and marketing channels to maximize engagement and reach.

Infographic Development & Design:

• Research and analyze complex data and information to create visually compelling infographics.
• Utilize graphic design tools and software (e.g., Adobe Illustrator, Photoshop, Canva, etc.) to produce professional-quality designs.
• Ensure that all infographics maintain SayPro’s branding guidelines and high visual standards.
• Optimize infographic content for different formats, including digital platforms, print materials, and presentations.
• Revise and update infographics based on feedback from stakeholders.

Branding & Content Strategy:

• Work under the guidance of the SayPro Brand Material Office to maintain the integrity of SayPro’s visual identity.
• Align infographic content with SayPro’s marketing royalty SCMR strategy and initiatives.
• Ensure all infographics are clear, concise, and effective in communicating key messages.

Distribution & Performance Analysis:

• Coordinate the timely release of infographics in line with SayPro’s monthly marketing calendar.
• Monitor the performance and engagement of published infographics across various platforms.
• Gather insights and metrics to refine and enhance future infographic designs.
• Suggest improvements based on audience feedback and analytical data.

Qualifications & Skills:

• Bachelor’s degree or diploma in Graphic Design, Marketing, Communications, or a related field.
• Proven experience in designing infographics or similar visual content.
• Proficiency in graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) or other relevant tools.
• Strong understanding of branding, color theory, and visual hierarchy.
• Ability to translate complex data into easy-to-understand visuals.
• Excellent collaboration and communication skills.
• Detail-oriented with the ability to meet deadlines in a fast-paced environment.
• Experience with social media content marketing is a plus.

Work Environment & Expectations:

• Work may involve remote and in-office collaboration.
• Must be able to manage multiple projects simultaneously.
• Expected to stay updated with industry trends and best practices in visual communication and marketing.

Performance Evaluation Metrics:

• Quality and creativity of infographic designs.
• Engagement levels and audience reach across platforms.
• Timeliness and efficiency in infographic production and distribution.
• Ability to effectively collaborate with marketing and branding teams.

This role is critical in ensuring that SayPro’s messages are communicated in an engaging, professional, and visually appealing manner. Employees in this position will play a significant role in enhancing SayPro’s brand presence and audience engagement through high-quality infographics.