SayPro Monthly January SCMR-13 SayPro Monthly Giveaways: Select branded giveaways to attract and engage visitors by SayPro Brand Material Office under SayPro Marketing Royalty SCMR
SayPro Tasks to Be Done for the Period:
Week 1 (01-01-2025 to 01-07-2025)
Task 1: Research and Select Giveaway Items
Objective: Select branded giveaway items that align with SayPro’s brand and objectives, to attract and engage visitors effectively.
Details:
- Review of SayPro Monthly January SCMR-13 (SayPro Monthly Giveaways):
- Go through the list of potential giveaway items included in the SayPro Monthly January SCMR-13 report.
- Assess each item for relevance, quality, and alignment with SayPro’s brand image and marketing objectives. Focus on items that are functional, practical, and easy to brand with SayPro’s logo or name.
- Ensure that the giveaways are designed to engage the target audience in a memorable and positive way, reinforcing brand recognition and customer loyalty.
- Brand Material Selection:
- Work with the SayPro Brand Material Office to choose from available promotional materials. These might include items such as pens, notebooks, tote bags, mugs, USB drives, T-shirts, or tech gadgets that can be branded with the SayPro logo and corporate colors.
- Consider items that are likely to be used frequently by recipients, increasing brand visibility in the long term.
- Evaluate potential costs for the production, customization, and distribution of each item to ensure it fits within the marketing budget.
- Target Audience Alignment:
- Research the demographics and interests of the audience expected to receive the giveaways. Select items that resonate with their preferences and are aligned with SayPro’s objectives in terms of brand awareness and engagement.
- For instance, if targeting tech-savvy individuals, consider branded tech gadgets such as portable chargers or wireless speakers.
- If the goal is to appeal to a corporate audience, consider more professional giveaways like high-quality notebooks or planners.
- Supplier Evaluation:
- Shortlist potential suppliers based on pricing, production time, and quality. Ensure they can meet the deadlines for printing and delivery of the branded giveaway items.
- Evaluate whether the suppliers offer eco-friendly or sustainable options to align with SayPro’s sustainability goals.
- Final Selection and Approval:
- Compile a list of the top 3-5 giveaway items that meet all the criteria (brand alignment, audience preference, budget, quality).
- Submit the list for approval from the SayPro Marketing team or higher management, ensuring that the items are in line with the brand’s goals and strategy.
- Plan for Giveaway Distribution:
- Begin planning for the distribution of these giveaways, including the channels and methods through which they will be provided to the audience (e.g., trade shows, online events, customer engagement).
- Coordinate with logistics teams to ensure that distribution timelines are aligned with any upcoming marketing campaigns or events.
Outcome: By the end of Week 1, SayPro will have selected and approved branded giveaway items that will help attract and engage visitors, while also reinforcing the brand’s image and marketing strategy.
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