SayPro Brand Recognition Assessment

SayPro Monthly January SCMR-13 SayPro Monthly Email Signatures: Create branded email signature templates by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro Description of the Process: Brand Recognition Assessment

Reference: SayPro Monthly January SCMR-13
Subject: Evaluation of the SayPro Monthly Email Signatures initiative
Initiative Owner: SayPro Brand Material Office under SayPro Marketing Royalty (SCMR)

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1. Purpose of the Assessment

The Brand Recognition Assessment is designed to evaluate the effectiveness of the newly implemented SayPro Monthly Email Signature Templates in enhancing brand consistency, visibility, and recognition across all SayPro communications. This process ensures that all external and internal email correspondences reflect the professional, unified image of SayPro.

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2. Scope

This assessment covers:

• All departments using the SayPro email system.
• All personnel required to use standardized email signatures.
• All external communications involving SayPro stakeholders, partners, clients, and beneficiaries.

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3. Process Owner

• SayPro Brand Material Office
• Marketing Oversight: SayPro Marketing Royalty (SCMR)

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4. Process Inputs

• New branded email signature templates created and distributed in January under SCMR-13.
• Usage data (email systems, user compliance, updates).
• Feedback from internal staff and external stakeholders.
• Email samples collected from different departments.

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5. Process Steps

Step 1: Deployment Review

• Confirm the rollout of email signature templates to all staff via internal communications.
• Verify that signature files are accessible through SayPro’s internal branding portal.
• Conduct technical checks for compatibility across email clients (Outlook, Gmail, mobile).

Step 2: Implementation Audit

• Randomly sample email threads across departments from January to March.
• Check adherence to the approved template (fonts, colors, logo positioning, legal disclaimers).
• Identify usage inconsistencies or unauthorized modifications.

Step 3: Stakeholder Feedback Collection

• Issue internal surveys to employees regarding the ease of applying the email signature and their understanding of its purpose.
• Conduct brief interviews or feedback sessions with external partners to gather input on perceived brand professionalism and clarity.

Step 4: Brand Recognition Evaluation

• Compare current brand impression with historical benchmarks (pre-January).
• Use metrics like:
  • Consistency Score: % of emails using the correct format
  • Recognition Score: % of survey respondents identifying SayPro branding clearly
  • Professionalism Score: qualitative responses on visual identity and message alignment

Step 5: Analysis & Reporting

• Compile data into a dashboard or monthly report.
• Highlight areas of strong compliance and identify departments needing additional support or training.
• Include a visual matrix of before/after brand representation in emails.

Step 6: Recommendations & Continuous Improvement

• Provide improvement suggestions (e.g., automated email signature systems, additional training, refresher branding sessions).
• Plan for quarterly re-evaluation to maintain standards.
• Present findings and recommendations to SayPro Marketing Royalty (SCMR) for strategic alignment.

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6. Output

• Brand Recognition Assessment Report (BRAR)
• Departmental Compliance Chart
• Feedback Summary Report
• Action Plan for Optimization

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7. Success Indicators

• ≥95% of emails using correct branded signatures
• ≥85% of stakeholders recognize SayPro branding from email communication
• Positive change in SayPro’s perceived professionalism and brand unity