SayPro Choose Finishes

SayPro Monthly January SCMR-13 SayPro Monthly Printing: Select appropriate paper stock and finish by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

SayPro Tasks to be Done for the Period

Project Title:
SayPro Monthly January SCMR-13 – Printing Finishes Selection

Responsible Unit:
SayPro Brand Material Office
Under: SayPro Marketing Royalty SCMR

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Objective:

To finalize and approve the appropriate finishes (e.g., gloss, matte, embossed) and paper stock for all printed materials included in the January edition of SayPro Monthly, in alignment with SayPro’s brand identity, intended use, and the emotional or functional impact desired for the target audience.

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Tasks to be Done:

1. Review Content & Purpose of Printed Materials
   • Audit all assets scheduled for print in the January edition (e.g., newsletters, promotional inserts, product brochures, posters, postcards, etc.).
   • Categorize by function (informative, promotional, decorative, tactile engagement).
   • Match materials to intended target audience and brand tone.
2. Select Paper Stock:
   • Determine suitable paper weight for each asset type (e.g., 170gsm for brochures, 300gsm for covers or postcards).
   • Evaluate texture options (silk, uncoated, recycled, etc.) depending on purpose.
   • Ensure eco-friendly standards are considered where applicable.
   • Validate print compatibility (ink absorption, drying time, etc.).
3. Choose Finish Types:
   For each print item:
   • Gloss Finish:
     • Best for vibrant photo-heavy content (e.g., product features, visual ads).
     • Enhances color contrast and gives a sleek, high-end look.
     • Suitable for covers and visual campaigns.
   • Matte Finish:
     • Preferred for a modern, soft-touch aesthetic.
     • Suitable for editorial pages, inserts, and materials with significant text.
     • Reduces glare and enhances readability.
   • Embossing/Debossing:
     • Adds tactile engagement and visual hierarchy.
     • Use selectively on logo, title headers, or brand keywords.
   • Spot UV or Foil Stamping:
     • Used for emphasis (e.g., on logo or campaign tagline).
     • Enhances perceived value and adds a premium finish.
   • Soft-Touch Laminate:
     • Option for exclusive executive-facing materials or luxury brand editions.
4. Mock-Up & Sample Review:
   • Request printed mock-ups from supplier for physical inspection.
   • Assess appearance under different lighting conditions and tactile feel.
   • Gather internal feedback from design and branding teams.
5. Finalize Selections:
   • Confirm paper stock and finish type for each material.
   • Sign off with SayPro Brand Material Office.
   • Coordinate specifications with approved print vendor.
6. Document Specifications:
   • Record all chosen finishes, paper types, and quantities in the project archive.
   • Update central SCMR material tracker for future reference and consistency.

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Expected Outcome:

• All January print materials will be produced with finishes that enhance usability, brand perception, and impact, while aligning with SayPro’s strategic marketing aesthetics and objectives.
• Physical products that reflect professional quality and engage users through both visual and tactile design.