SayPro Identify and evaluate potential influencers who align with SayPro’s target demographic, mission, and values

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Task Title: Influencer Research and Evaluation

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Objective:

To identify and assess potential influencers whose audience, content, values, and communication style are aligned with SayPro’s brand—ensuring that only credible and impactful voices represent SayPro in marketing and outreach campaigns.

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Key Criteria for Influencer Alignment:

1. Target Demographic Match:
   • Audience should primarily consist of youth, young professionals, entrepreneurs, educators, or individuals interested in skills development, innovation, and personal growth.
   • Regional relevance: Preferably influencers based in or popular within South Africa, the broader African continent, or global communities focused on education and development.
2. Mission and Values Compatibility:
   • Influencer content must reflect themes such as:
     • Social change and inclusion
     • Skills development and lifelong learning
     • Economic empowerment
     • Entrepreneurship and innovation
     • Ethical leadership
   • Avoid influencers who promote content conflicting with SayPro’s values (e.g., unethical behavior, misinformation, discrimination).
3. Content Quality and Engagement:
   • Consistent posting with a professional and authentic style.
   • High engagement rate (likes, comments, shares), preferably above 2.5% for micro-influencers.
   • Meaningful audience interaction (not just vanity metrics).

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Steps to Complete the Task:

Step 1: Define Ideal Influencer Persona

• Age range: 20–40
• Interests: Education, youth advocacy, entrepreneurship, tech, personal development
• Platforms: Instagram, TikTok, LinkedIn, YouTube
• Follower base: 5,000–200,000 (macro and micro-influencers)

Step 2: Research Influencers

• Use platforms like:
  • Instagram/TikTok search via hashtags (#YouthLeadership, #AfricaRising, #DigitalSkills)
  • Tools such as Heepsy, Upfluence, or Influencity for filtered searches
  • LinkedIn for professional advocates and thought leaders

Step 3: Create an Evaluation Matrix

Use the following scoring system to rank influencers:

Criteria	Score (1–5)	Notes/Comments
Audience alignment with SayPro
Consistency in content quality
Values alignment with SayPro mission
Engagement rate
Professionalism and brand safety

Total score = /25

Step 4: Vet Influencers

• Analyze content for authenticity and alignment
• Check for fake followers and spam activity
• Review audience comments for sentiment

Step 5: Shortlist Top Candidates

• Select 10–15 influencers with top scores
• Compile into a structured report with:
  • Influencer name and profile links
  • Platform metrics
  • Alignment score
  • Contact info

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Deliverables:

• Influencer Research Spreadsheet (with full scoring matrix)
• Top Influencer Shortlist (PDF or slide deck)
• Recommendations Report summarizing findings and next steps

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Timeline:

• Week 1: Research + matrix setup
• Week 2: Evaluation and vetting
• Week 3: Internal review and approvals

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Would you like a pre-built influencer evaluation template (Excel or Google Sheets) to help streamline this task?