SayPro Submit weekly marketing reports to SayPro’s Monitoring Office.

📅 Weekly Marketing Reporting Procedure to SayPro Monitoring Office

1. Objective

To ensure accountability, transparency, and effective oversight of all marketing activities executed under SayPro initiatives.

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2. Report Content Structure

Each weekly marketing report submitted to SayPro’s Monitoring and Evaluation (M&E) Office should include the following sections:

📌 A. Executive Summary

• Overview of the week’s marketing objectives.
• Key achievements and highlights.

📌 B. Campaigns Executed

• Campaign name(s) (e.g., “SayPro Monthly May SCLMR-1”).
• Channels used (e.g., Facebook, Twitter, email, community posters).
• Content types shared (images, videos, blog posts, newsletters).
• Links or screenshots of marketing posts.

📌 C. Performance Metrics

• Engagements: likes, shares, comments, reach.
• Website traffic (if tracked via campaign UTM).
• Conversion rates (e.g., event sign-ups, form submissions).
• Growth in social media followers or newsletter subscribers.

📌 D. Challenges and Risks

• Any marketing issues encountered (e.g., ad rejection, low engagement).
• Proposed solutions or mitigations.

📌 E. Budget Utilization

• Marketing spend breakdown by channel.
• Return on investment (ROI) analysis where applicable.

📌 F. Recommendations

• Suggested improvements for the next week.
• New strategies or creative ideas to test.

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3. Submission Timeline

• Due every Friday by 5 PM (SAST).
• Submit via email to: monitoring@saypro.online
  CC: info@saypro.online

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4. Report Format

• Preferred format: PDF or Google Docs (with shared access).
• Use standard SayPro weekly marketing report template (request from M&E Office if needed).

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5. Record Keeping

• All reports are logged and archived by the SayPro Monitoring Office.
• Reports feed into monthly and quarterly evaluation dashboards.