SayPro Run conversion and bounce rate analysis.

✅ SayPro Conversion and Bounce Rate Analysis Guide

🔍 1. Define Key Metrics

Metric	Definition
Conversion Rate	% of visitors who complete a desired action (e.g., register, donate, buy)
Bounce Rate	% of visitors who leave after viewing only one page

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🔹 2. Access Your Analytics Platform

Most commonly, this is Google Analytics 4 (GA4) or your internal CRM/analytics system.

GA4 Instructions:

1. Log in to Google Analytics
2. Select the SayPro Website property
3. Navigate to:
   • Reports → Engagement → Pages and Screens (to view bounce rates per page)
   • Reports → Monetization → Purchases or Conversions → Events

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📊 3. Analyze by Channel, Page, or Campaign

Dimension	Where to Find It	Insight Gained
Traffic Source (Google, Social, Email)	GA4 → Acquisition → Traffic source	Which channels convert best or bounce more
Landing Pages	GA4 → Engagement → Landing pages	Which pages attract or lose users
Events (form submit, sign-up, payment)	GA4 → Events	Where users complete key actions

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📈 4. Sample Calculation (If Manual)

a. Conversion Rate

textCopyEditConversion Rate (%) = (Total Conversions ÷ Total Visitors) × 100
Example: (180 ÷ 3500) × 100 = 5.14%

b. Bounce Rate

textCopyEditBounce Rate (%) = (Single Page Visits ÷ Total Visits) × 100
Example: (1200 ÷ 3500) × 100 = 34.3%

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🔧 5. Segment and Compare

Compare performance by:

• Month: April vs May
• Device: Desktop vs Mobile
• Source: Email vs Organic vs Paid Ads
• Page: Training registration page vs Homepage

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📌 6. Make Data-Driven Recommendations

Insight	Action
High bounce rate on donation page	Simplify form, reduce load time, add testimonials
Low conversion from mobile users	Optimize mobile UX, shorten steps
Strong conversion from email campaign	Scale targeted email efforts with similar content

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🗂️ Exporting Results

1. In GA4: Click “Share → Download PDF or CSV”
2. Summarize in a table:

Page/Channel	Visitors	Conversions	Conversion Rate	Bounce Rate
Homepage	2,500	150	6.0%	28%
Training Page	1,000	80	8.0%	22%
Donations Page	800	45	5.6%	39%