SayPro Data Collection

Here’s a detailed version of the Job Description: Data Collection section for SayPro’s SCMR-10 project:

Job Description: Data Collection

As part of SayPro’s Marketing Royalty department, your primary responsibility will be to collect, organize, and prepare comprehensive data sets that reveal who SayPro’s audiences are and how they engage with our content across various platforms. This foundational work is essential to guiding our corporate video content strategy and digital marketing efforts.

Key Responsibilities:

1. Identify and Connect Data Sources:
   • Access SayPro’s corporate video analytics tools (e.g., YouTube Studio, Vimeo Analytics).
   • Utilize SayPro’s website traffic data from platforms such as Google Analytics or Matomo.
   • Collect audience engagement data from SayPro’s social media accounts (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, etc.).
2. Gather Demographic Data:
   • Extract data on viewer age groups, gender, geographic location, language, and device usage.
   • Compare demographic trends across platforms to identify key audience segments.
3. Track Behavior Metrics:
   • Monitor video play rates, average watch time, drop-off points, and rewatch frequency.
   • Analyze click-through rates, bounce rates, session duration, and page views from SayPro’s website.
   • Observe interaction behaviors on social media such as likes, shares, comments, and follows/unfollows.
4. Compile Historical Data:
   • Collect performance data from the past 3–6 months for benchmarking.
   • Note shifts in audience behavior or new trends emerging over time.
5. Ensure Data Accuracy and Consistency:
   • Clean and validate data sets for accuracy and completeness.
   • Standardize data formats for easy comparison and future reporting.
6. Document Data Sources and Methods:
   • Maintain a log of where and how data was collected.
   • Prepare brief technical notes for transparency and future reference by team members.
7. Collaborate with Other Departments:
   • Coordinate with the IT, Content Creation, and Strategy teams to access relevant databases and ensure alignment with project goals.

Would you like me to expand on the next part of the job (like “Data Analysis” or “Reporting & Insights”)?