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SayPro Target audience engagement records (email, social, events)

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

Written by

Tsakani Stella Rikhotso

in

Document Title:

SayPro Target Audience Engagement Records – Email, Social Media, and Events

🎯 Purpose:

To maintain a standardized record of how SayPro engages its core target audiences through various communication channels. These records help track reach, engagement quality, conversion, and retention.

📂 Engagement Categories and Data Structure

📧 1. Email Engagement Records

FieldDetails
Campaign NameYouth Digital Skills Newsletter – May 2025
Send Date2 May 2025
Audience SegmentRegistered Youth (Ages 16–24)
Recipients3,200
Open Rate38.4%
Click-to-Open Rate (CTOR)14.5%
Unsubscribes23
CTA Clicks466
Top Performing Link“Register Now – Digital Skills”
Feedback Collected?Yes (optional form linked)
NotesSubject line A/B test showed 12% higher open rate for version B

📍 Stored in: /Engagement_Records/Email/2025/May/Youth_Newsletter.csv

📱 2. Social Media Engagement Records

FieldDetails
CampaignSayPro Volunteer Drive – Facebook Ads
PlatformFacebook & Instagram
Date Range1–6 May 2025
Audience SegmentAdults 20–35, Eastern Cape, KZN
Impressions85,000
Reach71,200
Engagements4,980 (likes, comments, shares)
Engagement Rate6.3%
Clicks to Landing Page1,220
Follower Growth+380
Comments or Feedback TrendsPositive – community spirit noted
NotesCarousel format performed better than video content

📍 Stored in: /Engagement_Records/Social/2025/May/Volunteer_Campaign_FB.csv

🗓️ 3. Event Engagement Records

FieldDetails
Event NameWomen’s Entrepreneurship Info Session – Soweto
Date4 May 2025
TypeIn-person
Target GroupWomen aged 18–45
Registered Attendees140
Actual Attendance112
Engagement ActivitiesPanel Q&A, Live Demo, Feedback Survey
Avg. Feedback Score4.7 / 5
Leads Collected87
Follow-up ActionsSMS reminder for training registration sent
NotesHigh demand for follow-up session in Mamelodi

📍 Stored in: /Engagement_Records/Events/2025/May/Soweto_Women_InfoSession.docx

📊 Consolidated Monthly Engagement Summary (Optional Dashboard View)

ChannelTotal Audience ReachedEngagement RateConversions/LeadsAvg. Feedback
Email3,20014.5% CTOR466n/a
Social Media71,2006.3%1,220n/a
Events11278% attendance874.7 / 5

🔐 Data Management & Access

  • Storage Location: Centralized drive or CRM-integrated system
  • Access Roles:
    • Marketing & Comms (edit)
    • MEL Office (review/report)
    • IT (backup/system integration)
    • Project Leads (view-only)
  • Update Frequency:
    • Email/Social: Weekly
    • Events: After each event
    • Monthly consolidation: First week of the following month

✅ Next Steps

  1. Standardize format for all engagement logs across teams.
  2. Integrate with SayPro dashboards for real-time visual reporting.
  3. Automate reminders for field staff to update event and social engagement after each activity.

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