SayPro Completed SayPro Communications Performance Survey (May version)

Document Title:

SayPro Communications Performance Survey – May 2025

🎯 Purpose:

To gather feedback from stakeholders, staff, and target audiences about the effectiveness of SayPro’s communication strategies, tools, and campaigns for the month of May. This survey will inform ongoing improvements to outreach efforts, message delivery, and overall communications impact.

📝 Survey Structure

1. General Information

2. Survey Questions

Section 1: General Communication Effectiveness

1. How would you rate the clarity of SayPro’s messaging in the campaigns you’ve seen this month?
   • Very clear
   • Somewhat clear
   • Neutral
   • Somewhat unclear
   • Very unclear
2. How well do you think SayPro’s communication aligns with the needs and interests of the target audience?
   • Very well
   • Well
   • Neutral
   • Poorly
   • Very poorly
3. How effective do you find SayPro’s use of social media channels (Facebook, Instagram, TikTok)?
   • Very effective
   • Effective
   • Neutral
   • Ineffective
   • Very ineffective

Section 2: Specific Campaign Feedback

4. Which SayPro campaign did you engage with this month? (Select all that apply)
   • Youth Digital Skills Workshops
   • Women’s Entrepreneurship Info Session
   • Volunteer Recruitment Drive
   • SayPro App Relaunch
   • Other (please specify)
5. How engaging was the content in the campaigns you participated in or saw?
   • Extremely engaging
   • Quite engaging
   • Neutral
   • Not engaging
   • Not engaging at all
6. What was your preferred method of communication for receiving updates about SayPro’s initiatives?
   • Email
   • Social media (Facebook, Instagram)
   • SMS
   • In-person events
   • WhatsApp groups

Section 3: Impact of Communication

7. Did the communication efforts this month motivate you to take any action (e.g., register for a workshop, share content, volunteer)?
   • Yes, multiple actions
   • Yes, one action
   • No action taken
8. How likely are you to recommend SayPro’s communications to others (on a scale from 1 to 10)?
   • 1 (Not likely) to 10 (Extremely likely)
9. What improvements would you suggest for SayPro’s communications moving forward? (Open-ended)

Section 4: Final Thoughts

10. Any additional comments or suggestions?

(Open-ended)

3. Data Summary & Analysis

Key Survey Insights

• Clarity of Messaging: 68% rated SayPro’s messaging as “Very Clear” or “Somewhat Clear.”
• Channel Effectiveness: Social media was ranked highest for engagement (72% rated it as “Effective” or “Very Effective”).
• Campaign Engagement: The Youth Digital Skills Workshops received the highest engagement, with 45% of respondents having participated.
• Action Taken: 55% of respondents indicated they took action after receiving campaign communications (e.g., signing up for a workshop or sharing content).
• Recommendation Rating: The average recommendation score was 8.4/10.

4. Action Items Based on Survey Findings

📅 Survey Follow-Up and Reporting

• Next Steps:
  • Compile results into a formal report for senior management by the end of May 2025.
  • Share findings with the Communications team for actionable improvements.
  • Update communication strategies based on feedback, particularly in terms of preferred channels and content engagement.
• Survey Results Availability:
  • A detailed report will be shared with all teams by June 2025.
  • Key results will be presented in the upcoming all-staff meeting (June 2025).