SayPro segmentation analysis webinars and upload recordings to the SayPro training portal.

Segmentation Analysis Webinars Plan

📌 Objective:
To conduct a series of expert-led webinars focused on segmentation analysis strategies and tools, and make these resources available via the SayPro training portal for continuous learning and reference.

🛠️ Action Steps

1. Plan Webinar Content & Speakers

• Identify key topics (e.g., demographic modeling, psychographic profiling, behavioral segmentation, use of data tools).
• Select internal experts or invite guest analysts.
• Align content with SayPro’s current and upcoming segmentation needs.

2. Schedule Webinars

• Organize 3–4 live webinars throughout May.
• Use consistent timing to maximize attendance.
• Promote via internal channels, email, and the SayPro website.

3. Deliver Webinars

• Host live sessions with Q&A segments.
• Collect attendance and engagement metrics.
• Assign a moderator to manage logistics and tech support.

4. Record and Edit Sessions

• Ensure high-quality video/audio capture.
• Edit recordings for clarity and add captions.
• Insert relevant slides or case studies directly into video if applicable.

5. Upload to SayPro Training Portal

• Create a “Segmentation Strategy” section on the portal.
• Upload each recording with a title, summary, speaker info, and supporting materials (PDFs, slides, worksheets).
• Tag each upload with searchable keywords.

6. Gather Feedback

• Include a short survey link at the end of each video/webinar.
• Use feedback to refine future training content.

7. Track Engagement

• Monitor views, feedback scores, and repeat visits to inform future segmentation capacity-building efforts.