SayPro SWOT analysis reports

SWOT Analysis Reports Framework

(Strengths, Weaknesses, Opportunities, Threats)

🎯 Purpose

To evaluate internal and external factors that influence the effectiveness of SayPro’s market segmentation strategies, ensuring each segment plan is built on realistic insights and clear priorities.

📄 SWOT Report Template (1–2 Pages per Segment)

1. Segment Name / Focus Area

Example: Urban Youth (Ages 18–25) – Skills Development Program

2. Strengths

• What internal capabilities or advantages does SayPro have for serving this segment?
  e.g., Existing program success, strong partnerships, experienced facilitators

3. Weaknesses

• What internal gaps, limitations, or inefficiencies affect segment targeting or service delivery?
  e.g., Limited digital infrastructure in target areas, outdated outreach methods

4. Opportunities

• What external trends, needs, or untapped areas can SayPro leverage?
  e.g., Government funding for youth programs, mobile-first education trends

5. Threats

• What external challenges or risks could undermine engagement with this segment?
  e.g., Competitor offerings, socio-political instability, low digital literacy

📁 Implementation & Storage

• Responsible Lead: Content Strategist + Data Analyst + Stakeholder Liaison
• Frequency: One SWOT per key segment category (weekly or biweekly rollout)
• Format: Editable Word or Google Doc
• Storage Location: SayPro Website → SCRR-1 Portal → “SWOT Reports” Folder
• Versioning: Track changes as segment conditions evolve (e.g., Quarterly review)