SayPro Update and publish the new Marketing Office structure

From: SayPro Strategic Planning Office
Under: SayPro Operations Royalty
Reference: SayPro Monthly April SCOR-1 – Communicate Updates

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As part of the ongoing organisational alignment and performance optimisation process under the April SCOR-1 Planning Cycle, the SayPro Strategic Planning Office, operating under SayPro Operations Royalty, has officially updated and published the new structure for the SayPro Marketing Office.

This update reflects SayPro’s strategic goal to strengthen its brand, improve stakeholder engagement, enhance digital reach, and professionalise communication and public relations efforts across all platforms.

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1. Purpose of the Structural Update

The updated structure is intended to:

• Improve internal coordination and role clarity within the Marketing function
• Align marketing operations with SayPro’s broader strategic goals and programme needs
• Strengthen campaign planning, media relations, and digital communication capacities
• Support revenue-generation initiatives through strategic brand positioning
• Provide clear lines of reporting and accountability for performance monitoring

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2. Key Structural Changes

The restructured Marketing Office now consists of the following core units:

a. Marketing Strategy & Campaigns Unit

• Leads the design and rollout of national and regional marketing campaigns
• Aligns messaging with SayPro’s programme priorities and stakeholder expectations

b. Digital Marketing & Content Unit

• Manages SayPro’s digital platforms, including social media, website, and email marketing
• Produces high-quality multimedia content (graphics, videos, blogs, newsletters)

c. Media & Public Relations Unit

• Oversees relationships with media houses, journalists, and press organisations
• Manages public statements, press releases, interviews, and media events

d. Brand Management & Design Unit

• Ensures consistency and quality of the SayPro brand across all internal and external assets
• Leads the development of visual identity materials and branded content

e. Stakeholder Communications & Internal Liaison

• Manages communication between departments and ensures cross-unit marketing support
• Assists in preparing programme-specific communication materials and reports

Each unit is led by a Unit Coordinator, reporting directly to the Head of Marketing, who in turn reports to the Director of Operations, Royalty.

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3. Communication and Stakeholder Engagement

Following the structural update, the SayPro Strategic Planning Office has taken the following steps to inform internal and external stakeholders:

• Internal Memo distributed to all departments via the SayPro Portal
• Updated Organogram uploaded to the SayPro HR & Admin Dashboard
• Presentation of the New Structure during the April SCOR-1 Coordination Workshop
• Email notifications are sent to partner agencies and key external collaborators
• An official announcement was published on the SayPro website and social media pages

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4. Implementation Timeline and Monitoring

• Effective Date: 15 April 2025
• Integration Period: Two weeks for transition and induction
• Performance Monitoring: Incorporated into the SayPro Monthly Task Review and Quarterly Performance Framework
• Support Mechanism: Ongoing coordination and onboarding led by Human Capital and Strategic Planning teams

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5. Conclusion

The update and publication of the new Marketing Office structure mark a significant milestone in SayPro’s drive toward more strategic, impactful, and unified communication. This transformation is designed to support SayPro’s mission of youth empowerment, advocacy, and community development by ensuring the right message reaches the right audience at the right time, consistently and professionally.

All staff, partners, and stakeholders are encouraged to familiarise themselves with the new structure and collaborate with the relevant units for support in campaigns, events, and communication initiatives.