Your cart is currently empty!
SayPro Customer Persona Template
SayPro Customer Persona Template
🪪 1. Persona Overview
- Persona Name: (Give the persona a memorable name, e.g., “Career-Changing Carla” or “Ambitious Ayo”)
- Persona Type: (e.g., Student, Working Professional, Employer, NGO Partner)
- Photo (Optional): (Include a stock image or illustration to humanize the persona)
🧍♂️ 2. Demographic Information
| Attribute | Details |
|---|---|
| Age | e.g., 25–40 |
| Gender | e.g., Female |
| Location | e.g., Nairobi, Johannesburg |
| Education Level | e.g., Bachelor’s degree or vocational |
| Employment Status | e.g., Employed full-time, Freelancer |
| Income Level | e.g., Mid-income (USD $500–$1000/month) |
| Marital Status | e.g., Single |
| Languages Spoken | e.g., English, Swahili |
🎯 3. Goals & Aspirations
- What does this person want to achieve professionally or personally?
- e.g., Advance their career, start a business, gain digital skills, become more employable.
⚠️ 4. Challenges & Pain Points
- What barriers or frustrations are they facing?
- e.g., Limited access to affordable education, lack of work experience, difficulty finding jobs, limited digital literacy.
📲 5. Behavioral Insights
| Category | Insight |
|---|---|
| Online Behavior | e.g., Frequently browses Facebook, watches YouTube tutorials |
| Content Preferences | e.g., Short videos, success stories, how-to guides |
| Device Usage | e.g., Primarily uses mobile for internet access |
| Purchase Decision Factors | e.g., Affordability, certification, proven success rate |
| Typical Buying Journey | e.g., Searches on Google → Views testimonials → Signs up |
💬 6. Communication Preferences
- Preferred Channels:
- e.g., WhatsApp, Email, Facebook, LinkedIn
- Tone & Messaging Style:
- e.g., Inspirational, informative, friendly
- Response Time Expectations:
- e.g., Within 24 hours for inquiries
🛍 7. SayPro-Specific Needs
- Programs/Services of Interest:
- e.g., Digital Skills Training, Entrepreneur Support, Job Placement Services
- Motivation to Choose SayPro:
- e.g., Affordable, practical courses, recognized certifications, career support
- Potential Objections:
- e.g., Concerns about credibility, uncertain ROI, internet/data cost barriers
📌 8. Quotes (Voice of the Customer)
“I want to grow my career, but I need flexible, affordable training I can access from home.”
“I’ve heard of SayPro’s success stories—how can I get involved?”
📈 9. Customer Journey Stage
| Stage | Description |
|---|---|
| Awareness | Learning about SayPro through social media or word-of-mouth |
| Consideration | Comparing SayPro to other education providers, exploring course options |
| Decision | Signing up for a course or program |
| Loyalty | Returning for more services, recommending SayPro to others |
✅ 10. Marketing Opportunities
- Target with testimonial ads and outcome-based messaging.
- Provide flexible learning and mobile-first experiences.
- Offer WhatsApp-based support and lead nurturing.
- Send course reminders and career tips via SMS or email.
🧾 Template Summary
| Section | Highlights |
|---|---|
| Name & Type | “Career-Changing Carla” – Mid-career professional |
| Key Goals | Career advancement, affordable certification |
| Pain Points | Lack of time, cost barriers, info overload |
| Preferred Channels | WhatsApp, Facebook, YouTube |
| Best Approach | Motivational stories, flexible access, mobile-first |
Leave a Reply
You must be logged in to post a comment.