SayPro Campaign Optimization Feedback Form

Purpose: To gather feedback on marketing campaign effectiveness and collect actionable insights for improvement.

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🧾 Section 1: Campaign Details

Field	Input
Campaign Name	____________________________________________
Campaign Duration	____________________________________________
Team/Department	____________________________________________
Person Providing Feedback	____________________________________________
Role/Position	____________________________________________
Date of Submission	____________________________________________

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📊 Section 2: Campaign Performance Perception

2.1 How would you rate the overall success of the campaign?

• ☐ Excellent
• ☐ Good
• ☐ Average
• ☐ Below Average
• ☐ Poor

2.2 Did the campaign meet its primary objectives?

• ☐ Yes
• ☐ Partially
• ☐ No
• Please explain:

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🎯 Section 3: Audience Engagement & Reach

3.1 How well did the campaign reach the intended target audience?

• ☐ Very Well
• ☐ Adequately
• ☐ Poorly
• Notes or observations:

3.2 Were engagement levels (clicks, shares, sign-ups, etc.) in line with expectations?

• ☐ Yes
• ☐ Somewhat
• ☐ No
• Comments:

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🎨 Section 4: Creative & Messaging Evaluation

4.1 How effective were the campaign visuals and content?

Criteria	Excellent	Good	Fair	Poor	Comments
Visual appeal	☐	☐	☐	☐	_____________________________
Messaging clarity	☐	☐	☐	☐	_____________________________
Relevance to audience	☐	☐	☐	☐	_____________________________
Call to action (CTA)	☐	☐	☐	☐	_____________________________

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📈 Section 5: Performance & ROI

5.1 What performance data stood out positively?

Examples: High CTR, strong conversion rate, great feedback on visuals

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5.2 What underperformed or did not meet expectations?

Examples: Low engagement, cost per lead too high, weak CTA response

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🔁 Section 6: Optimization Suggestions

6.1 What changes would you recommend for future campaigns?

☐ Improve audience targeting
☐ Refine messaging/CTA
☐ Better channel selection
☐ Optimize content formats
☐ More A/B testing
☐ Shorter/longer campaign duration
☐ Increase/decrease ad spend
☐ Other: _______________________________________

Explain your recommendation(s):

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📌 Section 7: Additional Comments or Insights

Use this space for any other feedback, suggestions, or notes not covered above.

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✅ Submission

• Please return this form to: [insert team lead/email]
• Feedback will be reviewed in SayPro’s Marketing Review & Learning Sessions