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SayPro Performance Tracking Template: Monitor key metrics such as website traffic, conversion rates, and ROI.

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Written by

Tsakani Stella Rikhotso

in

SayPro Performance Tracking Template

Tracking Period: [Insert Date Range]
Campaign Name (if applicable): [Insert Campaign Title]
Prepared by: [Name]
Last Updated: [Insert Date]

1. Website Performance Metrics

MetricTargetActualVarianceComments/Insights
Total Website Visits[e.g., 10,000][e.g., 8,765][e.g., -1,235][Traffic dip after week 2; optimize SEO]
Unique Visitors[e.g., 7,000][e.g., 6,250][e.g., -750]
Bounce Rate (%)[e.g., < 40%][e.g., 52%][+12%]High exit on pricing page
Avg. Session Duration[e.g., > 2 mins][e.g., 1:45][-15s]Improve content flow
Pages per Session[e.g., 3][e.g., 2.3][-0.7]

2. Lead Generation Metrics

MetricTargetActualVarianceComments/Insights
Total Leads Generated[e.g., 250][e.g., 180][-70]CTAs need to be improved
Conversion Rate (%)[e.g., 5%][e.g., 3.8%][-1.2%]Retargeting underperforming
Cost per Lead (CPL)[e.g., $10][e.g., $13.50][+$3.50]Reallocate budget from Facebook to Google Ads
Qualified Leads[e.g., 150][e.g., 120][-30]

3. Campaign Engagement Metrics

PlatformMetricTargetActualVarianceComments
FacebookEngagement Rate (%)[e.g., 8%][e.g., 7.5%][-0.5%]Video posts performed better than images
InstagramFollower Growth[e.g., +500][e.g., +650][+150]Influencer collab boosted reach
LinkedInClick-through Rate (CTR)[e.g., 2.5%][e.g., 2.1%][-0.4%]Test new ad copy
Email CampaignOpen Rate (%)[e.g., 25%][e.g., 22.7%][-2.3%]Segment list further for better personalization
Email CampaignCTR (%)[e.g., 5%][e.g., 4.1%][-0.9%]Try a stronger subject line & CTA

4. Sales & ROI Metrics

MetricTargetActualVarianceComments
Total Revenue Generated[e.g., $25,000][e.g., $22,000][-$3,000]Potential clients dropped off after consultation
Return on Ad Spend (ROAS)[e.g., 4x][e.g., 3.5x][-0.5x]Optimize top-performing ad sets
Customer Acquisition Cost[e.g., $50][e.g., $65][+$15]
Conversion from Leads to Sales[e.g., 30%][e.g., 28%][-2%]Improve lead nurturing email sequence

5. Performance Summary & Next Steps

Overall Performance Rating: ☐ Excellent ☐ Good ☐ Average ☐ Needs Improvement

Key Wins:

  • [Example: Increased Instagram engagement through video content]
  • [Example: Generated 120 qualified leads from landing page A]

Challenges:

  • [Example: Bounce rate increased significantly on mobile]
  • [Example: High CPL on Facebook Ads]

Recommended Actions:

  • Improve CTA clarity on landing pages
  • Run A/B testing for email subject lines
  • Reallocate budget from low-performing platforms
  • Enhance mobile responsiveness for landing pages

6. Tracking Tools & Platforms Used

  • Google Analytics / GA4: Website traffic, session data, bounce rate
  • Meta Business Suite: Facebook & Instagram ads
  • LinkedIn Campaign Manager: B2B ad performance
  • Mailchimp / HubSpot / MailerLite: Email analytics
  • Google Data Studio / Looker Studio: Custom dashboards
  • CRM Platform: Lead tracking, funnel analysis

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