✅ SayPro Tasks to Be Completed During the Period

Initiative: SayPro Monthly SCMR-4 A/B Testing
Managed By: SayPro Posts Office | SayPro Marketing Royalty
Reporting Period: [Insert Start Date] – [Insert End Date]
Key Deadline: Develop A/B Testing Plan by 02-07-2025

SayPro Table of Contents

🗂️ Task: Develop A/B Testing Plan

Objective:

To design and document a comprehensive A/B testing plan that will guide the optimization of SayPro post titles, content elements, and structure. This plan is critical to ensure all team members are aligned on the testing strategy, goals, and execution methods for the SCMR-4 initiative.

📌 Detailed Description of Task Components

1. Identify Content to Be Tested

Select Posts for Testing:
Choose 5–10 high-traffic or high-priority blog posts or landing pages from the SayPro content library. These should represent various content types (e.g., informational, promotional, lead-gen).
Selection Criteria:
- Low click-through rates
- High bounce rates
- Outdated titles or poorly performing CTAs
- Strategic relevance (e.g., aligns with current campaigns)

2. Define Test Variations

Version A (Control):
Use the current version of the content as the control baseline.
Version B (Variant):
Create a variation with one or more of the following optimizations:
- Revised title (e.g., use of numbers, emotional triggers, keywords)
- Enhanced CTA (action-oriented, visually distinct)
- Adjusted content structure (bulleted format, H2/H3 headings)
- Added multimedia (images, infographics, short videos)

3. Set Test Goals and Success Metrics

Clearly define what success looks like for each A/B test.

Goal Type	Example Objective	Measurement Metric
Engagement	Increase time on page	Avg. Time on Page (sec)
Conversion	Boost lead form submissions	Conversion Rate (%)
Visibility	Improve organic click-through rate (CTR)	CTR from Google Search (%)
Retention	Reduce bounce rate	Bounce Rate (%)

4. Determine Test Duration and Sample Size

Proposed Test Duration: 2–3 weeks per post (or until statistical significance is achieved)
Traffic Split: 50% Version A / 50% Version B
Sample Size Estimation Tools: Use Google Optimize or other testing platforms to determine minimum sample size needed for statistical confidence (e.g., 95% confidence level).

5. Document in SayPro A/B Testing Tracker

Include all planned tests in the SayPro A/B Test Tracking Sheet
- Test ID
- Test Name
- Post URL
- Variation details
- Metrics to be tracked
- Assigned team members

6. Assign Roles and Responsibilities

Team Member	Role	Responsibility
A/B Testing Manager	Lead Planner	Draft and oversee full test plan
Content Team Lead	Collaborator	Revise titles, CTAs, and structure
Analytics Specialist	Performance Tracking	Set up metrics, dashboards, and reports
SEO Specialist	Optimization Advisor	Ensure SEO alignment for all test content

7. Approval and Kickoff

Submit Plan for Approval by: 02-07-2025
Reviewers:
- SayPro Marketing Royalty Lead
- Head of SayPro Posts Office
Kickoff Execution: Immediately following plan approval

📅 Milestones for A/B Testing Plan Development

Date	Milestone	Status
27-06-2025	Initial Post Selection Completed	[ ] Pending
29-06-2025	Draft Version A/B Variations Finalized	[ ] Pending
01-07-2025	Finalize Metrics and Test Goals	[ ] Pending
02-07-2025	Submit Full Plan for Approval	[ ] Pending
03-07-2025	Testing Setup in Platform (Google Optimize etc.)	[ ] Pending

✅ Outcome Expected

A finalized, stakeholder-approved A/B Testing Plan ready for deployment that clearly outlines:

What will be tested
Why it is being tested
How success will be measured
Who is responsible
When testing will begin

This forms the foundational step for driving measurable improvements in SayPro’s content strategy, aligning directly with SCMR-4 goals.