📑 SayPro A/B Testing Execution Plan

Goal: Run A/B tests on at least 10 distinct posts by the end of Q1 2025
Initiative: SCMR-4 – SayPro Monthly A/B Testing (February)
Oversight: SayPro Marketing Royalty
Execution: SayPro Posts Office

SayPro Table of Contents

🎯 Strategic Goal

Objective Statement:
Conduct A/B tests on a minimum of 10 posts by March 31, 2025, covering a range of SayPro content formats—including articles, blog posts, and landing pages—to enhance performance metrics such as CTR, bounce rate, and time on page.

1️⃣ Why This Matters

Running A/B tests on a diverse range of content types enables SayPro to:

Uncover performance patterns across different page formats
Tailor optimization strategies for various user intents (informational vs. transactional)
Strengthen overall editorial strategy with real data insights
Scale successful formats site-wide with confidence

2️⃣ Content Type Breakdown

Content Type	Description	# of Test Candidates
Blog Posts	Informational content aimed at organic traffic	4
Articles	Thought leadership and insights pieces	3
Landing Pages	Lead capture, product, or campaign pages	3
Total		10 minimum

3️⃣ Test Elements to Be A/B Tested

Test Element	Variation Types	Objective
Post Titles	Keyword-focused vs. emotional/curiosity titles	Improve CTR
Intros	Narrative vs. list-style leads	Reduce bounce
CTA Phrasing	“Get Started” vs. “Try Free for 7 Days”	Increase engagement
Visual Elements	Hero image vs. no image; branded vs. stock	Increase time on page
Content Layout	Dense paragraph vs. scannable structure	Improve scroll depth

4️⃣ Selection Criteria for Posts

Posts are selected based on:

Sufficient traffic volume (minimum 500 monthly visits)
Moderate to high bounce rate (>50%)
Keyword position opportunity (ranked 8–20 in Google)
Content age > 90 days (for historical comparison)

5️⃣ Timeline & Execution Plan

Milestone	Deadline	Responsible	Status
Identify 15 candidate posts	Jan 10, 2025	SEO Analyst	✅ Completed
Finalize 10 posts for testing	Jan 15, 2025	Content Manager	✅ Completed
Design variants (titles, intros, layout)	Jan 25, 2025	Copy & Design Team	✅ Completed
Launch first A/B tests	Feb 1, 2025	Dev & Web Team	✅ In Progress
Monitor performance (weekly)	Feb–Mar 2025	Analytics Team	⏳ Ongoing
Complete all tests	March 25, 2025	Posts Office	📅 Scheduled
Final report to Royalty	March 31, 2025	Content Analyst	📅 Scheduled

6️⃣ Measurement & Tracking

Tool	Purpose
Google Optimize / SayPro CMS	Launch and manage A/B tests
GA4 (Google Analytics 4)	Track CTR, time on page, bounce rate
Google Search Console	Monitor search rankings and impressions
SayPro A/B Test Tracker	Central tracking sheet for test outcomes

7️⃣ Evaluation Criteria

Minimum 10 posts tested, distributed across the three content types
Statistically valid results (95% confidence, where possible)
Documented learnings for each test
At least 3 high-performing variants identified and eligible for site-wide implementation

8️⃣ Reporting Framework

Report Type	Frequency	Owner
Weekly Test Snapshot	Every Monday	Analytics Lead
Midpoint A/B Summary	Feb 20, 2025	SayPro Posts Office
Final Q1 Report	March 31, 2025	SayPro Marketing Royalty