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SayPro Product-Market
✅ SayPro Product-Market Fit Analysis Template
(Issued by: SayPro Research Royalty & Innovation Hub | May 2025)
SECTION 1: BASIC INFORMATION
| Field | Description |
|---|---|
| Product Name | Title of the product/course/service |
| Type | ☐ Digital Course ☐ Event ☐ Physical Product ☐ Service ☐ Tech Tool |
| Launch Stage | ☐ Concept ☐ MVP ☐ Pilot ☐ In Market |
| Date of Analysis | [DD/MM/YYYY] |
| Lead Owner | Team/Individual Responsible |
SECTION 2: CUSTOMER SEGMENT CLARITY
| Criteria | Analysis |
|---|---|
| Target Segment (from SayPro Matrix) | ☐ Aspiring Graduates ☐ Stretched Providers ☐ Mobile Climbers ☐ Entrepreneurial Strivers ☐ Secure Jobbers ☐ Dual Earners |
| Top 3 Pains this Product Solves | 1. |
- |
| Top 3 Desired Gains from Users | 1. - |
| Behavioral Proof | What evidence shows the market needs this? (survey results, user quotes, competitor benchmarks) |
SECTION 3: VALUE PROPOSITION VALIDATION
| Statement | Yes / No / Comments |
|---|---|
| Does the product solve a pressing or frequent problem? | ☐ Yes ☐ No |
| Is the value proposition clearly articulated and easy to understand? | ☐ Yes ☐ No |
| Are the benefits more compelling than alternatives? | ☐ Yes ☐ No |
| Can the user achieve results with low effort or cost? | ☐ Yes ☐ No |
SECTION 4: USER FEEDBACK & RETENTION INDICATORS
| Indicator | Notes / Metrics |
|---|---|
| % of users who said they would be “very disappointed” if the product were discontinued | [Target: >40%] |
| % of trial users who return within 7 days | [Target: >50%] |
| Net Promoter Score (NPS) or satisfaction rating | [1–10 scale or NPS] |
| Key user quotes or survey highlights | Include 2–3 most revealing insights |
SECTION 5: USAGE, PRICING, AND ACCESSIBILITY FIT
| Factor | Rating (Low – High) | Notes |
|---|---|---|
| Ease of use / UX | ⭐⭐☆☆☆ | (e.g., requires too many steps, mobile-friendly) |
| Affordability for the target segment | ⭐⭐⭐⭐☆ | (aligns with disposable income range) |
| Delivery channel fit | ⭐⭐⭐⭐⭐ | (e.g., WhatsApp learning for mobile-first users) |
| Data usage / device compatibility | ⭐⭐⭐☆☆ | (can be used on low-cost smartphones, offline support) |
SECTION 6: MARKET SIZE & GROWTH POTENTIAL
| Metric | Value / Estimate |
|---|---|
| Estimated addressable market (segment population) | e.g., 1.2 million urban professionals |
| Current market share / uptake | e.g., 1,500 users / 0.1% penetration |
| Monthly active users (if digital) | [MAU value] |
| Market growth rate (%) | e.g., 8% YoY in EdTech sector |
SECTION 7: RECOMMENDED NEXT STEPS
| Category | Action Items |
|---|---|
| Refinements to Product | List feature improvements, pricing updates, access options |
| Targeted Outreach Plans | Segment-specific channels, influencers, or partners |
| Data Collection Needs | What new metrics or user insights are needed? |
| Risks & Barriers | What could limit success or fit? How to mitigate? |
📌 Final Product-Market Fit Score (Optional Summary)
| Area | Weight | Score (1–5) |
|---|---|---|
| Value Proposition Strength | 30% | ___ |
| Customer Segment Clarity | 20% | ___ |
| Usage & Retention | 20% | ___ |
| Accessibility & Delivery Fit | 15% | ___ |
| Market Size & Growth | 15% | ___ |
| TOTAL SCORE | 100% | ___ / 5 |
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