SayPro key performance indicators (KPIs) for reputation tracking in brands like SayPro

Brand Awareness & Reach

1. Brand awareness (%)
2. Brand recall rate (aided and unaided)
3. Website traffic growth rate
4. Social media follower growth rate
5. Number of media mentions
6. Share of voice vs competitors
7. Search volume for brand keywords
8. Number of press releases published
9. Event attendance numbers
10. Number of partnerships formed

Brand Sentiment & Perception

11. Positive sentiment percentage in social media mentions
12. Negative sentiment percentage in social media mentions
13. Neutral sentiment percentage in social media mentions
14. Overall sentiment score (sentiment index)
15. Brand favorability rating
16. Net Promoter Score (NPS)
17. Customer satisfaction score (CSAT)
18. Trust score in brand surveys
19. Perceived brand authenticity rating
20. Brand loyalty percentage

Customer & Stakeholder Engagement

21. Social media engagement rate (likes, shares, comments)
22. Average response time to customer inquiries
23. Customer effort score (ease of interaction)
24. Number of user-generated content pieces
25. Rate of customer reviews and ratings
26. Percentage of positive customer reviews
27. Percentage of negative customer reviews
28. Employee advocacy score
29. Employee satisfaction index
30. Partner satisfaction score

Communication Effectiveness

31. Open rate of brand emails
32. Click-through rate on marketing campaigns
33. Social media campaign reach
34. Website bounce rate
35. Time spent on website per visitor
36. Media coverage sentiment score
37. Crisis response time
38. Crisis resolution success rate
39. Number of communication touchpoints
40. Message recall rate

Social Responsibility & Impact

41. Percentage of CSR budget spent
42. Number of CSR initiatives launched
43. Public awareness of CSR activities
44. Community participation rate in programs
45. Environmental impact metrics (carbon footprint)
46. Number of sustainable products launched
47. Percentage reduction in waste or emissions
48. Number of scholarships or training programs funded
49. Percentage of suppliers compliant with ethical standards
50. Stakeholder perception of social responsibility

Digital & Online Presence

51. Website SEO ranking
52. Mobile app download numbers
53. App user retention rate
54. Number of digital content shares
55. Social media hashtag usage rate
56. Online sentiment trend over time
57. Volume of brand-related searches
58. Number of influencer collaborations
59. Sentiment score of influencer content
60. Rate of online complaints and resolutions

Market & Competitive Positioning

61. Market share percentage
62. Brand positioning score (vs competitors)
63. Competitive benchmarking score
64. Rate of brand mention growth compared to competitors
65. Number of awards or recognitions won
66. Number of product or service launches
67. Innovation adoption rate
68. Customer churn rate
69. Rate of customer acquisition
70. Conversion rate from marketing campaigns

Internal Brand Health

71. Employee retention rate
72. Employee engagement score
73. Internal communication effectiveness score
74. Training participation rate
75. Number of employee-generated ideas implemented
76. Brand alignment score among employees
77. Diversity and inclusion metrics
78. Number of internal brand ambassadors
79. Rate of internal brand advocacy
80. Employee net promoter score (eNPS)

Crisis & Risk Management

81. Number of crises handled
82. Average crisis duration
83. Post-crisis reputation recovery rate
84. Media sentiment during crisis
85. Stakeholder trust post-crisis
86. Number of negative news articles
87. Number of misinformation incidents
88. Number of proactive reputation-building activities post-crisis
89. Social media backlash severity index
90. Crisis communication reach

Financial & Business Impact

91. Revenue growth linked to brand campaigns
92. Cost per lead from reputation-driven campaigns
93. ROI on CSR initiatives
94. Customer lifetime value (CLV)
95. Percentage of repeat customers
96. Brand equity valuation
97. Sales conversion rate from reputation campaigns
98. Sponsorship and partnership revenue
99. Percentage of budget allocated to reputation management
100. Brand contribution to overall business growth