SayPro Position: Marketing Activities Manager

SayPro Position: Marketing Activities Manager

Position Overview
The Marketing Activities Manager at SayPro is responsible for overseeing the planning, execution, and optimization of marketing activities and campaigns. This position ensures that marketing efforts align with the organization’s strategic goals, maximize engagement, and deliver measurable results. The Marketing Activities Manager will manage a team of marketing professionals, collaborate with internal stakeholders, and ensure marketing initiatives are executed efficiently.

Key Responsibilities

1. Campaign Planning and Execution
   • Lead Marketing Campaigns: Oversee the development and execution of both digital and traditional marketing campaigns across various channels (social media, email, content marketing, events, etc.).
   • Align Campaigns with Strategic Goals: Ensure that marketing activities align with SayPro’s broader business objectives, such as increasing brand awareness, generating leads, or driving sales.
   • Timeline and Budget Management: Develop detailed campaign timelines, allocate resources, and ensure campaigns stay within budget while delivering results.
2. Team Leadership and Coordination
   • Manage the Marketing Team: Supervise, mentor, and develop a team of marketing professionals, ensuring they have the tools, skills, and guidance needed to execute high-quality campaigns.
   • Cross-Department Collaboration: Work closely with other departments (sales, product, customer service, etc.) to ensure alignment in messaging and to optimize marketing efforts.
   • Delegate Tasks: Assign specific tasks and responsibilities to team members, ensuring clear communication and accountability.
3. Stakeholder Communication and Engagement
   • Regular Communication with Stakeholders: Provide frequent updates to internal stakeholders (e.g., leadership, sales teams) about the progress of marketing activities and campaigns.
   • Ensure Stakeholder Satisfaction: Collaborate with stakeholders to understand their needs and ensure marketing activities meet or exceed expectations.
   • Report on Performance: Deliver clear, concise, and actionable reports to stakeholders on marketing performance, including KPIs and campaign outcomes.
4. Data-Driven Strategy and Optimization
   • Monitor Campaign Performance: Track and analyze the performance of marketing campaigns and adjust strategies based on data-driven insights (e.g., website traffic, lead generation, conversion rates).
   • Optimize Marketing Efforts: Use A/B testing, analytics tools, and customer feedback to continually optimize campaigns and improve results.
   • Identify Market Trends: Stay up to date with the latest industry trends, competitive activities, and customer behavior to inform marketing strategies and tactics.
5. Content Strategy and Development
   • Oversee Content Creation: Ensure the creation of high-quality content that resonates with target audiences, including blogs, social media posts, newsletters, and case studies.
   • Content Calendar Management: Develop and manage the content calendar, ensuring that all marketing content is published on schedule and aligns with campaign objectives.
6. Event Planning and Management
   • Plan Marketing Events: Organize and execute both virtual and in-person events (e.g., webinars, conferences, product launches) that help achieve marketing goals.
   • Event Promotion: Develop and implement strategies to promote events through various marketing channels to maximize attendance and engagement.
7. Market Research and Customer Insights
   • Conduct Market Research: Research market trends, customer behavior, and competitor activity to inform marketing strategies.
   • Analyze Customer Feedback: Gather and analyze customer feedback through surveys, interviews, or online reviews to improve marketing strategies and product offerings.

Skills and Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or certifications in Digital Marketing, Marketing Analytics, or similar areas is a plus.
• Experience:
  • Proven experience in marketing management, including leading campaigns and managing teams.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics, Tableau).
  • Knowledge of marketing best practices, including A/B testing, customer segmentation, and lead nurturing.
  • Strong background in budget management, ensuring cost-effective execution of marketing strategies.
• Key Skills:
  • Leadership and Team Management: Ability to lead a team and foster collaboration within cross-functional teams.
  • Data-Driven Decision Making: Proficient in analyzing marketing metrics and adjusting strategies accordingly.
  • Excellent Communication: Strong written and verbal communication skills for reporting and stakeholder management.
  • Project Management: Exceptional organizational and multitasking abilities to manage multiple campaigns simultaneously.
  • Creative Thinking: Ability to think outside the box and come up with innovative marketing strategies and content.
  • Attention to Detail: Precision in planning, executing, and monitoring marketing activities and reports.
• Certifications (Preferred):
  • Google Analytics Certification
  • HubSpot Content Marketing Certification
  • Facebook Blueprint Certification
  • Google Ads Certification

Key Performance Indicators (KPIs)

1. Campaign ROI: Track the return on investment (ROI) for each marketing campaign, ensuring that campaigns are cost-effective and align with business goals.
2. Lead Generation and Conversion Rates: Measure the number of leads generated and the percentage of those leads that convert into customers.
3. Website Traffic and Engagement: Monitor the number of website visitors, time spent on the site, and user engagement to gauge the effectiveness of digital campaigns.
4. Customer Acquisition Cost (CAC): Track how much it costs to acquire a new customer, ensuring that it stays within budget and contributes to overall profitability.
5. Brand Awareness and Reach: Measure the impact of marketing activities on brand visibility, including social media engagement, impressions, and online mentions.
6. Stakeholder Satisfaction: Regularly assess stakeholder satisfaction with marketing activities and communications, aiming for high approval ratings.
7. Marketing Team Performance: Assess team productivity and the successful completion of tasks and campaigns, with a focus on collaboration and efficiency.

Working Environment and Reporting Structure

• Location: [Insert location] or Remote
• Reporting to: Director of Marketing or VP of Marketing
• Team Collaboration: The Marketing Activities Manager will work closely with cross-functional teams including sales, product, and customer service to ensure alignment and success of marketing initiatives.

Career Growth and Development

• Leadership Opportunities: As SayPro grows, there may be opportunities for advancement into senior marketing roles or expanded leadership responsibilities.
• Skills Development: Access to ongoing professional development, including training in emerging marketing technologies, leadership courses, and strategic management.
• Networking and Industry Exposure: Opportunity to attend marketing conferences, workshops, and networking events, both virtually and in person.

Conclusion

The Marketing Activities Manager at SayPro is a key player in driving the company’s marketing efforts, ensuring campaigns are effective, on-budget, and aligned with organizational goals. With a strong focus on leadership, strategic planning, and data-driven optimization, this position plays a vital role in the success and growth of SayPro’s marketing department.