Events and Calendar for SayProCRR-5 SayPro Consumer Behaviour Analysis Research Office

SayProCRR-5: Consumer Behaviour Analysis Research Office

Events and Calendar – Year 1 Overview

---

Quarter 1: Launch and Foundation

1. Inaugural Launch Event

• Date: [To Be Scheduled]
• Event: Official launch of SayProCRR-5
• Activities: Chairperson’s keynote, unveiling of vision and objectives, panel discussion, press briefing

2. Stakeholder Indaba: Shaping Consumer Research in Africa

• Date: Week 3 of Month 1
• Target Audience: Government agencies, NGOs, academic institutions, business leaders
• Objective: Align research priorities and identify collaboration opportunities

3. Staff Onboarding and Orientation Week

• Date: Week 4 of Month 1
• Objective: Internal training on methodologies, research ethics, systems, and tools

---

Quarter 2: Fieldwork and Community Engagement

4. National Consumer Pulse Survey Campaign (Round 1)

• Date: Month 4
• Scope: Urban and rural segments across provinces
• Method: Surveys, focus groups, mobile data collection tools

5. Consumer Rights and Behaviour Week (Awareness Event)

• Date: Month 5
• Activities: Pop-up awareness drives, workshops, local radio talks, infographic distribution
• Goal: Promote understanding of consumer rights and behavioural trends

6. Data Science for Consumer Insights Bootcamp

• Date: Month 6
• Audience: Interns, fellows, research assistants
• Focus: Data analysis, SPSS/R training, dashboards, behavioural mapping

---

Quarter 3: Research Dissemination and Thought Leadership

7. SayProCRR-5 Insight Report Release: “The State of the African Consumer”

• Date: Month 7
• Format: Printed report, digital brief, webinar launch
• Focus: Key findings from first-half data

8. Regional Roundtable Dialogues

• Date: Months 7–8
• Locations: Johannesburg, Durban, Cape Town, Gaborone, Windhoek
• Objective: Share data with local stakeholders and co-develop responses

9. Youth in Consumer Behaviour Research Conference

• Date: Month 9
• Target Group: Students, youth researchers, early-career professionals
• Theme: “The Future Consumer – Gen Z Trends & Influences”

---

Quarter 4: Evaluation and Future Planning

10. Annual Consumer Data Hackathon

• Date: Month 10
• Participants: Developers, analysts, researchers
• Challenge: Develop apps, dashboards, or insights using SayProCRR-5 datasets

11. Consumer Behaviour Policy Briefing Summit

• Date: Month 11
• Audience: Public sector, legislators, consumer protection bodies
• Output: Policy briefs and actionable recommendations

12. End-of-Year Research Reflection and Planning Workshop

• Date: Month 12
• Purpose: Review progress, adjust methodologies, set new targets for Year 2