SayProCRR-5: Consumer Behaviour Analysis Research Office
Events and Calendar – Year 1 Overview
Quarter 1: Launch and Foundation
1. Inaugural Launch Event
- Date: [To Be Scheduled]
- Event: Official launch of SayProCRR-5
- Activities: Chairperson’s keynote, unveiling of vision and objectives, panel discussion, press briefing
2. Stakeholder Indaba: Shaping Consumer Research in Africa
- Date: Week 3 of Month 1
- Target Audience: Government agencies, NGOs, academic institutions, business leaders
- Objective: Align research priorities and identify collaboration opportunities
3. Staff Onboarding and Orientation Week
- Date: Week 4 of Month 1
- Objective: Internal training on methodologies, research ethics, systems, and tools
Quarter 2: Fieldwork and Community Engagement
4. National Consumer Pulse Survey Campaign (Round 1)
- Date: Month 4
- Scope: Urban and rural segments across provinces
- Method: Surveys, focus groups, mobile data collection tools
5. Consumer Rights and Behaviour Week (Awareness Event)
- Date: Month 5
- Activities: Pop-up awareness drives, workshops, local radio talks, infographic distribution
- Goal: Promote understanding of consumer rights and behavioural trends
6. Data Science for Consumer Insights Bootcamp
- Date: Month 6
- Audience: Interns, fellows, research assistants
- Focus: Data analysis, SPSS/R training, dashboards, behavioural mapping
Quarter 3: Research Dissemination and Thought Leadership
7. SayProCRR-5 Insight Report Release: “The State of the African Consumer”
- Date: Month 7
- Format: Printed report, digital brief, webinar launch
- Focus: Key findings from first-half data
8. Regional Roundtable Dialogues
- Date: Months 7–8
- Locations: Johannesburg, Durban, Cape Town, Gaborone, Windhoek
- Objective: Share data with local stakeholders and co-develop responses
9. Youth in Consumer Behaviour Research Conference
- Date: Month 9
- Target Group: Students, youth researchers, early-career professionals
- Theme: “The Future Consumer – Gen Z Trends & Influences”
Quarter 4: Evaluation and Future Planning
10. Annual Consumer Data Hackathon
- Date: Month 10
- Participants: Developers, analysts, researchers
- Challenge: Develop apps, dashboards, or insights using SayProCRR-5 datasets
11. Consumer Behaviour Policy Briefing Summit
- Date: Month 11
- Audience: Public sector, legislators, consumer protection bodies
- Output: Policy briefs and actionable recommendations
12. End-of-Year Research Reflection and Planning Workshop
- Date: Month 12
- Purpose: Review progress, adjust methodologies, set new targets for Year 2