SayProCRR-1 Events and Calendar
Quarter 1: Research Planning & Baseline Analysis
January – March
- Kickoff Launch Event (January)
Official inauguration of the Research Office with stakeholders, partners, and community representatives. - Internal Strategy & Planning Workshops (January – February)
Define research themes, segmentation goals, methodologies, tools, and data collection frameworks. - Baseline Data Collection Begins (February)
Launch of surveys, interviews, and focus groups to gather baseline data across key market segments. - Market Segmentation Theory Seminar (March)
Educational workshop for internal teams, interns, and volunteers to understand segmentation theory and application.
Quarter 2: Data Collection & Community Engagement
April – June
- Ongoing Field Research & Digital Data Collection
Targeted outreach to rural, urban, youth, professional, and underserved market segments. - Community Data Feedback Sessions (May)
Host focus group feedback meetings in various provinces to validate preliminary findings. - Stakeholder Roundtable: Business & NGO Segments (June)
Engage businesses, nonprofits, and civil society to understand service gaps and potential partnerships.
Quarter 3: Data Analysis & Reporting
July – September
- Mid-Year Market Segmentation Report Release (July)
Publish a comprehensive report highlighting key trends and early insights. - Segmentation Hackathon (August)
Invite data scientists, youth innovators, and partners to build visualizations and market models using collected data. - Internal Analysis & Review Sessions (August – September)
Departmental deep-dives to interpret findings for strategic alignment with SayPro’s services. - SayPro Market Insights Webinar Series (September)
Three-part public webinar series sharing trends, data, and opportunities with broader audiences.
Quarter 4: Strategy Alignment & Future Forecasting
October – December
- Annual Market Segmentation Conference (October)
Showcase findings, strategies, and launch regional segmentation profiles with national stakeholders. - SayPro Sector Insights Reports Release (November)
Release specialized reports for sectors like education, health, youth employment, tech, and community development. - Strategic Planning Integration Workshops (November – December)
Work with SayPro departments to align findings with 2026 strategies. - End-of-Year Report & Research Impact Review (December)
Finalize and distribute full-year impact report and plan for Year 2 of SayProCRR.
🗓️ Ongoing Monthly Activities
- Monthly Research Team Meetings
- Monthly Stakeholder Newsletter
- Community Data Check-ins (rotating regions)
- Monthly Dashboard Updates on SayPro Platform