Chairperson
- Provides overall leadership and strategic direction for the office.
Executive Director
- Oversees daily operations, implementation of research strategies, and ensures alignment with organizational goals.
Research & Analysis Manager
- Leads the market segmentation research team. Manages data collection, analysis, and interpretation of findings. Coordinates all research activities.
Market Segmentation Analysts
- Conduct in-depth analysis of various market segments, identifying trends, behaviors, and insights. Specializes in collecting and processing data relevant to market needs.
Data Scientist
- Develops models, algorithms, and data-driven solutions to extract meaningful insights from large datasets. Works closely with the research team to apply quantitative methods.
Qualitative Research Specialist
- Focuses on qualitative research methods (interviews, focus groups) to gather detailed insights about consumer preferences, motivations, and perceptions.
Quantitative Research Specialist
- Specializes in surveys, statistical analysis, and other quantitative methodologies to validate market trends and segmentation data.
Project Manager
- Ensures that research projects are delivered on time, within budget, and meet the required quality standards. Manages communication between different teams and stakeholders.
Communication & Outreach Officer
- Handles the dissemination of research findings, liaises with stakeholders, and ensures that insights are communicated effectively across the organization and external partners.
Research Assistant(s)
- Supports senior researchers by gathering data, preparing reports, and performing administrative tasks associated with research activities.
IT & Data Support Specialist
- Maintains the technical infrastructure for research tools, databases, and software used for data collection and analysis.
Administrative Assistant
- Manages office logistics, scheduling, and general administrative tasks to ensure smooth operation of the office.