Organogram for SayProRoyal-17 SayPro Royal Board Marketing and Communications Committee

1. Chairperson of SayProRoyal-17

• Role: Provides strategic direction, oversees committee activities, ensures alignment with SayPro’s overall goals and vision.

2. Vice Chairperson

• Role: Assists the Chairperson, steps in when necessary, and supports the strategic direction and execution of committee tasks.

3. Committee Members

• Role: Responsible for various functions such as marketing, communications, partnership development, and strategy implementation.

Subcommittees & Roles:

1. Marketing Strategy Subcommittee
   • Lead Marketing Strategist
     • Role: Develops overall marketing strategies, branding, and positioning of SayProRoyal-17.
   • Digital Marketing Specialist
     • Role: Oversees online presence, social media campaigns, SEO, and digital advertising.
   • Content Development Lead
     • Role: Manages content creation, editorial calendars, and messaging across platforms.
2. Communications Subcommittee
   • Head of Communications
     • Role: Ensures clear, consistent messaging and manages public relations efforts.
   • Media Relations Manager
     • Role: Coordinates with the media, builds press releases, and manages interviews and articles.
   • Crisis Communications Lead
     • Role: Manages sensitive issues and addresses negative publicity or emergencies.
3. Partnership & Stakeholder Engagement Subcommittee
   • Partnerships Director
     • Role: Develops and nurtures relationships with potential partners and sponsors.
   • Community Engagement Manager
     • Role: Works with local communities, builds collaborations, and ensures alignment with community values.
   • Fundraising & Sponsorship Lead
     • Role: Oversees fundraising efforts and sponsorships to support the initiative.
4. Event Planning & Outreach Subcommittee
   • Event Coordinator
     • Role: Plans and organizes events, workshops, and community engagement activities.
   • Outreach & Promotion Lead
     • Role: Promotes events and initiatives through various channels, ensures maximum participation.
   • Logistics & Operations Manager
     • Role: Handles the logistics and operational aspects of events, including venues, speakers, and materials.
5. Strategy & Analytics Subcommittee
   • Data & Analytics Specialist
     • Role: Tracks, measures, and reports on marketing and communications performance.
   • Market Research Lead
     • Role: Conducts market research to understand trends, needs, and audience preferences.
   • Strategy Advisor
     • Role: Provides insights and recommendations to ensure alignment with long-term goals.