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SayProP512-4-4-1 SayPro YouTube Studio Video Uploading Guidelines
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📘 SayProP512-4-4-1 SayPro YouTube Studio Video Uploading Guidelines
📌 Policy Title:
SayPro YouTube Studio Video Uploading Guidelines
📎 Policy Code:
SayProP512-4-4-1
🏢 Department:
SayPro Office of the Chief Marketing Officer / SayPro Digital Media Team
📅 Version:
v1.0 – Issued 21 May 2025
🎯 Purpose
To establish standardized procedures and quality standards for uploading, optimizing, and managing videos on the official SayPro YouTube Channel to increase visibility, brand trust, and engagement.
📥 1. Pre-Upload Checklist
Before uploading any video, ensure:
- ✅ The video is finalized and edited according to SayPro branding standards.
- ✅ File format is MP4 (preferred), 1080p or higher resolution.
- ✅ SayPro intro/outro is included.
- ✅ Background music and visuals are copyright-compliant or royalty-free.
- ✅ Captions or subtitles are reviewed and ready.
📤 2. Uploading Process (via YouTube Studio)
- Log into YouTube Studio:
https://studio.youtube.com - Click “Create” → “Upload videos”
- Upload your video file.
- Fill in Video Details:
- Title: Clear, concise, include keywords (Max 100 characters).
Example: “SayPro Career Training Workshop 2025 | #SkillsForLife” - Description:
Include:- Summary of the video (100–300 words)
- Website:
www.saypro.online - Contact:
info@saypro.online - Hashtags (Max 5):
#SayPro #YouthDevelopment #Entrepreneurship - Links to resources or registration forms
- Thumbnail: Upload a custom branded image (1280×720 px).
- Playlist: Add to a relevant SayPro playlist (e.g., “SayPro Events”, “SayPro Training”).
- Audience: Mark “No, it’s not made for kids” unless child-focused.
- Tags (Advanced section): Use SEO-rich keywords (e.g., “career skills”, “south african youth training”, “SayPro events”).
- Title: Clear, concise, include keywords (Max 100 characters).
🔖 3. Metadata & Hashtag Optimization
- Add 3–5 relevant hashtags in the description or title.
- Include search-friendly tags (e.g.,
SayPro,skills training,nonprofit development,public services). - Use closed captions or auto-generated subtitles, then edit them for clarity.
🛡️ 4. Permissions & Visibility
- Visibility Setting:
- “Unlisted” for internal reviews
- “Public” after approval by Marketing Lead
- Schedule publishing date/time during peak hours (e.g., Tues–Thurs 12–3 PM SAST).
- Add to Brand Account with appropriate user role access.
📈 5. Post-Publishing Requirements
- Share the video via:
- SayPro WhatsApp Broadcast
- Email Newsletter
- SayPro LMS platform
- All relevant social media (Facebook, LinkedIn, X/Twitter, TikTok)
- Monitor and report metrics weekly (views, likes, comments, CTR).
- Respond to comments within 48 hours.
🔄 6. Maintenance and Updates
- Review older videos every 6 months for relevance.
- Archive outdated videos in private/unlisted status.
- Update titles/descriptions if SEO trends change.
📝 Roles & Responsibilities
| Role | Responsibility |
|---|---|
| Uploader | Follows this policy and submits content |
| Editor | Reviews metadata and SEO |
| Marketing Lead | Approves before publishing |
| Analytics Officer | Tracks engagement and recommends adjustments |
❗ Non-Compliance
Failure to follow these guidelines may result in:
- Video removal
- Limited publishing access
- Disciplinary review for repeated offenses
📚 Related Documents
- SayPro Branding Guidelines – SayProP101
- SayPro Social Media Policy – SayProP510
- SayPro Content Approval Process – SayProP512-3-2