Analytics reports from SayPro’s video platform

Here is a detailed write-up for the SayPro Documents Required from Employee section related to Analytics Reports from SayPro’s Video Platform:

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SayPro Documents Required from Employee: Analytics Reports from SayPro’s Video Platform

As part of the SCMR-10 Monthly Audience Insights initiative, employees assigned to the project are required to submit specific documentation to support analysis and strategic planning. One of the most critical documents is the Analytics Reports from SayPro’s Video Platform. These reports provide the foundational data needed to understand how SayPro’s video content is performing across key metrics and audiences.

Purpose of the Analytics Reports:

The analytics reports will be used to:

• Assess viewer engagement with corporate videos.
• Identify content performance trends across platforms.
• Understand audience demographics, behavior, and preferences.
• Generate insights for content refinement and marketing alignment.

Required Analytics Report Details:

Each employee must extract and compile the following data from SayPro’s video platforms (e.g., YouTube, Vimeo, Facebook Video, LinkedIn Video, or SayPro’s proprietary video hub):

1. Video Performance Metrics:
   • Total views per video
   • Average watch duration
   • Completion rate (% of viewers who watched the full video)
   • Viewer drop-off points (timestamps where viewers exit)
   • Click-through rates (CTR) for linked content or CTAs
2. Audience Engagement Metrics:
   • Number of likes, shares, comments
   • Interaction rates per video
   • Engagement spikes (moments of high comment or share activity)
3. Demographic Breakdown:
   • Viewer age ranges
   • Gender distribution
   • Geographic location (country, city)
   • Language preferences
4. Device and Access Channel Data:
   • Devices used (mobile, desktop, tablet)
   • Operating system/platform (iOS, Android, Windows, etc.)
   • Traffic sources (organic search, direct, referral, social media)
5. Behavioral Data:
   • New vs. returning viewers
   • Viewing times (time of day, day of the week)
   • Bounce rates (videos that users exited quickly)
   • Playlist or session-based viewing patterns
6. Top and Bottom Performing Videos:
   • List of the top 5 and bottom 5 performing videos by:
     • Views
     • Watch time
     • Engagement
   • Analysis of possible reasons for performance differences

Report Format and Submission:

• Reports must be submitted in Excel or PDF format, using SayPro’s standardized analytics report template (to be provided).
• Visualizations such as charts, graphs, and heatmaps should be included where relevant.
• File naming convention: EmployeeName_SCMR10_VideoAnalyticsReport_Jan2025.pdf
• Submission Deadline: End of Week 2 of January 2025

Additional Notes:

• All analytics data must be recent (within the last 3 months) unless otherwise specified.
• If an employee is managing multiple video platforms, reports must be submitted per platform.
• Employees are responsible for ensuring the accuracy and completeness of the data.

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Would you like a template or checklist for employees to use when preparing these analytics reports?