Author: Lindile Kheswa

SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

Job Description: Marketing and Advertising Manager for SayPro Quarterly Marketing and Advertising

Position Overview:

The Marketing and Advertising Manager for SayPro’s Quarterly Marketing and Advertising campaigns will play a crucial role in the strategic planning, execution, and continuous optimization of SayPro’s marketing campaigns. This position will be focused primarily on driving online marketing efforts across digital platforms, ensuring that all campaigns are aligned with SayPro’s overall business goals. The role will encompass a wide variety of responsibilities, from strategy formulation to performance analysis, and will require close collaboration with content, creative, and paid media teams to meet SayPro’s digital marketing objectives.

Core Responsibilities:

1. Campaign Planning and Strategy Development:
   • Collaborate with content teams: Work with SayPro’s content creation team to craft compelling and creative content for online marketing channels, such as digital ads, social media posts, landing pages, email newsletters, and more.
   • Develop quarterly marketing strategies: Design and implement targeted marketing strategies that align with SayPro’s quarterly business and brand objectives. Ensure that all strategies are data-driven and adaptable to emerging trends and market conditions.
   • Market research: Conduct thorough research to understand customer behavior, industry trends, and competitive landscapes to inform the campaign strategy.
   • Brand alignment: Ensure that all marketing efforts and content are aligned with SayPro’s brand identity and messaging, including the design and integration of indoor and outdoor lighting solutions into campaigns when relevant.
2. Influencer Partnerships and Affiliate Marketing:
   • Negotiate influencer contracts: Identify and establish partnerships with key influencers who align with SayPro’s brand values and target audience. Negotiate contracts that are mutually beneficial, ensuring influencers deliver high-quality, authentic content that resonates with their followers.
   • Manage influencer relationships: Oversee and maintain positive relationships with influencers, ensuring timely communication and that all contractual obligations are met.
   • Affiliate marketing strategy: Develop and execute an affiliate marketing strategy to expand SayPro’s online reach and drive traffic to the website. Collaborate with affiliate partners to create unique offers, promotions, and campaigns that increase conversions.
   • Monitor performance: Regularly track and assess the performance of influencer campaigns and affiliate partnerships, adjusting strategies based on analytics and performance metrics.
3. Campaign Execution and Management:
   • Oversee multi-channel execution: Ensure smooth execution of campaigns across various digital channels, including paid media, SEO, social media, and email marketing.
   • Coordinate with creative teams: Collaborate with creative and design teams to ensure all digital assets (e.g., ads, graphics, videos) are in line with campaign goals and SayPro’s brand guidelines.
   • Optimize paid media: Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram, etc.) to ensure they are effective in reaching the target audience and delivering high ROI.
4. Performance Analysis and Reporting:
   • Track and analyze KPIs: Monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, engagement, ROI, and other relevant metrics to assess the effectiveness of marketing campaigns.
   • Campaign optimization: Use data and insights to continuously optimize campaigns. Conduct A/B testing, review analytics, and tweak strategies to maximize performance.
   • Report to senior leadership: Prepare and deliver regular reports outlining the success of campaigns, providing actionable insights, and recommending future strategies based on data findings.
5. Cross-Functional Collaboration:
   • Coordinate with other teams: Work closely with various teams, including content, paid media, SEO, and analytics, to ensure all aspects of the campaign are seamlessly integrated and aligned with SayPro’s goals.
   • Support product marketing: Collaborate with the product marketing team to create marketing campaigns that highlight key products or services, such as lighting solutions for indoor and outdoor spaces, through a mix of digital channels and influencer partnerships.
6. Brand and Market Development:
   • Explore new digital marketing opportunities: Keep up with emerging digital marketing trends, technologies, and platforms to ensure SayPro is always leveraging the most innovative strategies.
   • Maintain brand integrity: Ensure all campaigns maintain consistency with SayPro’s brand voice and image, particularly when working with external influencers or affiliates.
   • Indoor and Outdoor Lighting Marketing: As part of SayPro’s product offering, create marketing initiatives that showcase the brand’s lighting solutions for various environments, incorporating these designs into digital campaigns and influencer partnerships.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in managing digital marketing campaigns, with a focus on influencer partnerships and affiliate marketing.
• Strong understanding of digital marketing platforms (Google Ads, Facebook Ads, Instagram, etc.).
• Experience with social media marketing, influencer management, and affiliate marketing strategies.
• Proficiency in analytics tools (Google Analytics, Facebook Insights, etc.) and the ability to derive actionable insights from campaign data.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication, negotiation, and collaboration skills.
• Creative mindset with a keen understanding of brand development and digital content creation.

Preferred Qualifications:

• Experience working in the lighting industry or with brands that provide design-focused solutions for indoor and outdoor environments.
• Familiarity with tools for influencer outreach and affiliate marketing management.
• Knowledge of SEO best practices and how they integrate with digital marketing efforts.
• Ability to think strategically and analytically, with an eye for detail and creativity.

The Marketing and Advertising Manager will be a key player in driving SayPro’s online marketing efforts forward, particularly through effective influencer and affiliate partnerships, ensuring that all campaigns meet or exceed expectations and contribute to the growth and success of SayPro’s brand.

SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

Job Description: Marketing and Advertising Manager at SayPro

Position: Marketing and Advertising Manager
Department: Marketing
Location: SayPro Online Marketplace Office
Reports to: Marketing Director
Employment Type: Full-time

Position Overview:

The Marketing and Advertising Manager for SayPro’s Quarterly Marketing and Advertising campaigns will play a critical role in the planning, execution, and optimization of SayPro’s marketing initiatives, with a specific emphasis on online platforms. This role involves overseeing all aspects of the campaign process, from initial strategy formulation to performance analysis. The manager will work closely with the content, creative, and paid media teams to ensure the successful achievement of SayPro’s digital marketing objectives. In addition, a key responsibility of this position is to manage influencer partnerships and affiliate marketing programs, ensuring alignment with SayPro’s brand values and marketing goals.

Key Responsibilities:

1. Strategic Planning and Campaign Execution:

• Develop and execute comprehensive online marketing strategies to achieve SayPro’s quarterly objectives, leveraging platforms such as social media, Google Ads, and display networks.
• Collaborate with content and creative teams to design compelling and effective marketing campaigns that resonate with the target audience.
• Manage the end-to-end campaign process, ensuring that timelines are met and campaigns align with business goals.
• Monitor, analyze, and optimize campaign performance, ensuring that objectives such as reach, engagement, and conversion are achieved.

2. Influencer Partnerships and Affiliate Marketing:

• Identify and engage with influencers who align with SayPro’s brand values and marketing objectives.
• Negotiate and manage influencer contracts, ensuring that influencers deliver content that adheres to brand guidelines, promotes SayPro’s products effectively, and meets campaign goals.
• Coordinate with influencers to create engaging and authentic content for social media, blogs, and other digital platforms.
• Track the performance of influencer collaborations, measure ROI, and optimize future partnerships.
• Oversee SayPro’s affiliate marketing program, ensuring affiliates are aligned with SayPro’s brand image and drive quality leads and sales.
• Negotiate terms and contracts with affiliate partners, ensuring they are fair and mutually beneficial.
• Monitor affiliate performance, providing support and guidance to optimize conversions and commissions.

3. Performance Monitoring and Optimization:

• Utilize analytics tools (Google Analytics, social media insights, etc.) to track key performance indicators (KPIs), including reach, engagement, conversion rates, and ROI.
• Continuously assess the effectiveness of campaigns and implement adjustments to optimize performance.
• Provide weekly and monthly reports to senior management, detailing campaign success, challenges, and areas for improvement.
• Implement A/B testing and other optimization strategies to refine digital marketing tactics.

4. Budget Management and Resource Allocation:

• Oversee the marketing budget for each campaign, ensuring that advertising spend is allocated efficiently to achieve the best possible ROI.
• Ensure that influencer and affiliate partnerships remain within budget while maximizing exposure and impact.
• Forecast and track monthly budgets, providing detailed reports on advertising expenditure and resource distribution.

5. Cross-functional Team Collaboration:

• Work with the creative and content teams to ensure that all marketing assets (social media posts, ads, blogs, etc.) are on-brand, high quality, and resonate with the target audience.
• Collaborate with the paid media team to develop optimal bidding strategies and manage campaigns across multiple channels.
• Maintain strong communication with the customer service team to ensure a seamless customer experience and resolve any issues arising from campaigns.

6. Trend Analysis and Innovation:

• Stay ahead of the curve by identifying emerging digital marketing trends, tools, and technologies, ensuring SayPro remains at the forefront of online marketing.
• Regularly review competitor campaigns and market developments to inform future strategies and tactics.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in digital marketing, including 3+ years in a managerial role.
• Proven expertise in managing influencer partnerships and affiliate marketing programs.
• Strong knowledge of social media platforms (Facebook, Instagram, YouTube, TikTok, etc.) and digital advertising tools (Google Ads, social media ads, etc.).
• Excellent negotiation and contract management skills for influencer and affiliate partnerships.
• Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
• Proficiency in marketing analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Strong communication and interpersonal skills, with the ability to work collaboratively across teams.
• Detail-oriented with the ability to manage multiple campaigns and projects simultaneously.

Desired Skills:

• Experience with CRM platforms and marketing automation tools.
• Knowledge of SEO, SEM, and content marketing strategies.
• Ability to manage budgets effectively and achieve campaign objectives within financial constraints.

Additional Information:

• Department: SayPro Marketing Royalty SCMR
• Focus: SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising Campaigns
• Target Platforms: Online advertising platforms, including social media, Google Ads, display networks, etc.
• Key Metric Goals: Achieving optimal reach, engagement, and ROI while managing influencer and affiliate relationships effectively.

This role offers a dynamic opportunity to shape SayPro’s digital presence, drive impactful online marketing campaigns, and manage key influencer and affiliate partnerships to accelerate brand growth. The Marketing and Advertising Manager will play a pivotal role in bringing SayPro’s vision to life through digital marketing.

SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

Job Description: Marketing and Advertising Manager for SayPro Quarterly Marketing and Advertising

Position Overview:

The Marketing and Advertising Manager for SayPro’s Quarterly Marketing and Advertising campaigns will be crucial in the planning, execution, and continuous optimization of SayPro’s marketing strategies, with a primary focus on online platforms. This role will oversee all stages of the campaign, from strategy development to performance analysis, ensuring collaboration across teams including content, creative, and paid media to meet SayPro’s digital marketing goals. Additionally, the role will emphasize the growth of influencer partnerships and affiliate marketing to expand the brand’s reach and credibility.

Core Responsibilities:

1. Campaign Planning and Strategy Development:
   • Collaborate with content teams: Work with SayPro’s content creation team to develop innovative, engaging, and high-quality content for various marketing channels, including digital ads, social media posts, landing pages, email newsletters, and more.
   • Design strategic marketing initiatives: Formulate quarterly marketing strategies aligned with SayPro’s business objectives, ensuring the integration of both traditional and digital channels to maximize brand exposure.
   • Market analysis: Continuously analyze trends, customer behavior, and competitor activities to inform the marketing strategy and stay competitive in the market.
   • Brand consistency: Ensure all marketing initiatives are in line with SayPro’s brand guidelines, reflecting its values and industry leadership.
2. Influencer Partnerships and Affiliate Marketing:
   • Identify potential influencers: Research and identify relevant influencers and affiliate marketers whose audience aligns with SayPro’s target demographic.
   • Develop partnership strategies: Build mutually beneficial partnerships with influencers and affiliates to enhance brand credibility, expand market reach, and create engaging, authentic content for campaigns.
   • Manage relationships: Cultivate strong, ongoing relationships with influencers and affiliate partners, ensuring seamless collaboration and effective campaign execution.
   • Monitor influencer impact: Track performance metrics such as engagement rates, conversions, and brand sentiment to evaluate the success of influencer partnerships and affiliate programs.
   • Affiliate marketing campaigns: Implement and manage affiliate marketing programs, setting clear KPIs, tracking affiliate performance, and ensuring partners are aligned with SayPro’s objectives.
3. Campaign Execution and Management:
   • Cross-channel campaign execution: Oversee the deployment of marketing campaigns across various digital channels, including social media, paid advertising, email marketing, and organic content.
   • Manage advertising budgets: Allocate and manage budgets across paid media channels (Google Ads, Facebook Ads, Instagram, etc.), optimizing for maximum ROI.
   • Ensure content quality: Work closely with the creative and design teams to ensure all digital content, including visuals and copy, meets SayPro’s brand standards and objectives.
4. Collaboration with Cross-Functional Teams:
   • Coordinate with creative and design teams: Ensure that all assets (graphics, videos, etc.) used in campaigns are aligned with the overall strategy and are optimized for each platform.
   • Partner with data and analytics teams: Collaborate with analytics teams to track key performance indicators (KPIs) such as impressions, engagement, and conversion rates, ensuring campaigns are optimized to meet objectives.
5. Performance Analysis and Reporting:
   • Campaign performance monitoring: Regularly review campaign results across all channels, analyzing metrics like click-through rates, engagement, and conversion rates.
   • Optimize campaigns: Use performance data to continuously refine and optimize marketing efforts, adjusting content, targeting, and bids as needed to improve performance.
   • Reporting: Provide detailed reports on campaign results to senior management, outlining successes, areas for improvement, and strategic recommendations for future campaigns.
6. Brand and Market Development:
   • Innovative marketing strategies: Develop new and creative marketing tactics that leverage trends and emerging technologies to drive brand awareness and lead generation.
   • Influencer and affiliate programs: Expand and manage SayPro’s influencer marketing and affiliate programs to ensure the brand is consistently represented across a wide range of digital channels and reaches new, relevant audiences.
   • Collaborate with the online marketplace: Work with SayPro’s online marketplace team to ensure consistency in brand messaging and that campaigns are aligned with digital product offerings.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• Proven experience in digital marketing, including campaign management, influencer marketing, and affiliate marketing.
• Experience working with influencer partnerships and managing affiliate programs.
• Strong understanding of digital advertising platforms and tools (e.g., Google Ads, Facebook Ads, Instagram, affiliate platforms).
• Excellent communication and relationship-building skills, particularly in working with influencers and affiliates.
• Strong analytical skills, with the ability to use data to make informed decisions and optimize campaigns.
• Creative thinker with the ability to develop new, engaging marketing initiatives.

Preferred Qualifications:

• Experience in the marketing or lighting industry, or familiarity with SayPro’s products.
• Knowledge of online marketplaces and how to integrate campaigns across e-commerce platforms.
• Previous experience in building and scaling influencer partnerships and affiliate programs.
• Expertise in SEO, SEM, and social media marketing strategies.

Work Environment: This role will be based in SayPro’s headquarters or remote, with occasional travel for influencer or affiliate meetings and campaign evaluations.

This position is ideal for a dynamic individual with a passion for digital marketing, influencer collaborations, and affiliate marketing. The Marketing and Advertising Manager will play a key role in elevating SayPro’s presence and performance through creative campaigns and strategic partnerships.

SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

Job Description: Marketing and Advertising Manager at SayPro

Position: Marketing and Advertising Manager
Department: Marketing
Location: SayPro Online Marketplace Office
Reports to: Marketing Director
Employment Type: Full-time

Position Overview:

The Marketing and Advertising Manager for SayPro’s Quarterly Marketing and Advertising campaigns will play a crucial role in the planning, execution, and optimization of SayPro’s digital marketing efforts. This position is specifically focused on online platforms, and the Manager will be responsible for overseeing the entire lifecycle of marketing campaigns, from the initial strategy to detailed performance analysis. The role requires close collaboration with the content, creative, and paid media teams to ensure that the company’s digital marketing objectives are met and campaigns perform optimally.

Key Responsibilities:

1. Strategic Planning and Campaign Development:

• Develop and implement marketing strategies for SayPro’s online platforms, in alignment with the company’s goals for the quarterly campaigns.
• Work closely with the content team to develop messaging, and with the creative team to ensure visual content is compelling and on-brand.
• Design paid media campaigns across multiple digital platforms, ensuring they are tailored to meet audience needs and objectives.
• Oversee the execution of these campaigns, ensuring all aspects are launched according to plan and within the set timeline.

2. Performance Monitoring and Optimization:

• A/B Testing: Conduct A/B testing on advertisements, landing pages, and other digital assets to identify the best-performing variations and continuously optimize campaign results.
• Analyze real-time data to assess campaign performance, adjusting strategies as necessary to improve effectiveness.
• Regularly monitor and evaluate key metrics including CTR (Click-through Rate), CPC (Cost per Click), CPL (Cost per Lead), conversion rates, and overall ROI (Return on Investment).
• Make data-driven decisions to enhance campaign targeting, messaging, bidding strategies, and budget allocation.
• Work with the paid media team to optimize advertising spend across platforms, ensuring maximum impact with the allocated budget.

3. Cross-Functional Team Collaboration:

• Collaborate with content teams to ensure marketing messages are consistent, engaging, and aligned with SayPro’s brand voice.
• Work with creative teams to produce high-quality visual assets for campaigns, ensuring they align with the strategy and are optimized for each platform.
• Coordinate with the paid media team to manage advertising strategies, budget allocation, and bid adjustments to ensure that campaign goals are met.

4. Budget Management and Resource Allocation:

• Monitor and manage advertising spend to ensure campaigns remain within budget while still achieving desired performance metrics.
• Allocate resources effectively across multiple channels (e.g., social media platforms, search engines, email campaigns) to achieve a balanced and cost-effective approach.
• Report regularly on budget spending and make recommendations for adjustments to maximize ROI.

5. Reporting and Data Analysis:

• Provide comprehensive reports on campaign performance, including key metrics, trends, and actionable insights.
• Present monthly and quarterly performance reports to senior management, highlighting achievements, challenges, and strategies for future campaigns.
• Use analytics tools to track and analyze campaign data, ensuring that results are communicated in a clear and concise manner to stakeholders.

6. Trend Monitoring and Innovation:

• Stay up-to-date with the latest trends in digital marketing, advertising technologies, and consumer behavior to ensure SayPro’s campaigns are innovative and competitive.
• Identify new marketing tools, platforms, or tactics to further enhance campaign performance and expand SayPro’s reach.
• Continuously evaluate competitor campaigns to identify areas of opportunity or improvement in SayPro’s digital marketing strategy.

Qualifications:

• Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Experience: Minimum of 5 years of experience in digital marketing, with at least 3 years in a managerial role overseeing online advertising campaigns.
• Proven experience in managing and optimizing digital ad campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Solid understanding of A/B testing, performance metrics, and analytics tools.
• Strong analytical skills with the ability to use data to drive decision-making and optimize campaign performance.
• Proficiency in marketing tools such as Google Analytics, SEMrush, Facebook Ads Manager, and other digital marketing platforms.
• Excellent communication skills with the ability to collaborate effectively across teams and report to senior management.

Desired Skills:

• Experience with CRM tools, email marketing, and lead generation strategies.
• Knowledge of SEO/SEM and its integration with paid media campaigns.
• Understanding of conversion rate optimization and landing page design.
• Ability to work in a fast-paced environment, managing multiple campaigns simultaneously.

Additional Information:

• Department: SayPro Marketing Royalty SCMR
• Focus: SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising Campaigns
• Key Metric Goals: Achieving optimal reach, engagement, conversions, and ROI while staying within the allocated budget.
• Campaign Platforms: Social media advertising, Google Ads, display ads, email marketing, etc.
• Key Responsibility: Conducting A/B testing on ads and landing pages to optimize performance.

This role provides the opportunity to lead the digital marketing strategy for SayPro’s quarterly campaigns, working in a dynamic and innovative environment, and playing a vital role in driving the company’s success across online platforms.

SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

Job Description: Marketing and Advertising Manager for SayPro Quarterly Marketing and Advertising

Position Overview:

The Marketing and Advertising Manager for SayPro’s Quarterly Marketing and Advertising campaigns will play a crucial role in developing, executing, and optimizing digital marketing strategies for SayPro. This role is primarily focused on online platforms and will be responsible for ensuring that SayPro’s marketing objectives are achieved through effective campaign management. The Marketing and Advertising Manager will oversee the entire campaign lifecycle—from initial strategy development to post-campaign performance analysis—and collaborate closely with content, creative, and paid media teams to ensure seamless execution and measurable results.

Core Responsibilities:

1. Campaign Planning and Strategy Development:
   • Collaborate with cross-functional teams: Work alongside SayPro’s content creation, creative, and paid media teams to develop and implement compelling and creative content for digital platforms. This includes ads, social media posts, landing pages, email newsletters, and more.
   • Strategic campaign design: Formulate targeted marketing strategies that align with SayPro’s business goals and brand objectives. This involves in-depth market research, competitive analysis, and identifying key opportunities for growth.
   • Platform-specific strategy: Develop customized strategies tailored for each platform (Google Ads, Facebook, Instagram, LinkedIn, etc.), ensuring optimal reach and engagement.
   • Ensure alignment with business goals: Ensure that all campaigns reflect SayPro’s core brand message and business objectives, while also taking into consideration customer insights and trends.
2. Campaign Execution and Management:
   • Execute digital marketing campaigns: Oversee the execution of marketing campaigns across multiple online channels. Manage campaign budgets, ad spend, and resource allocation to maximize performance.
   • Platform management: Handle day-to-day management of key advertising platforms (Google Ads, Facebook Ads, Instagram Ads) to drive performance. Optimize ad creatives and targeting strategies to meet campaign goals.
   • Ad creatives and content integration: Ensure that ad creatives, landing pages, and email content are aligned with the campaign strategy, engaging the target audience effectively.
3. Data-Driven Decision Making and Performance Optimization:
   • Analyze and adjust campaigns: Continuously monitor and analyze campaign performance data to make data-driven decisions for optimization. Adjust targeting, ad creatives, bidding strategies, and other variables to ensure KPIs such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) are met or exceeded.
   • A/B testing and optimization: Implement A/B testing across different campaign elements (e.g., ad copy, creatives, targeting) to determine the most effective strategies. Use test results to improve future campaigns.
   • Real-time campaign adjustments: Monitor campaigns in real-time, identifying and addressing performance issues promptly to ensure continuous optimization and effectiveness.
4. Collaboration with Teams:
   • Work with creative teams: Partner with design and content teams to develop high-quality creatives and copy that align with campaign goals. Ensure that all content adheres to SayPro’s brand guidelines.
   • Coordinate with performance and analytics teams: Collaborate with performance analytics teams to gather insights and track key metrics, including CTR, conversion rates, ROAS, and cost-per-acquisition (CPA). Use these insights to guide campaign adjustments and improve future strategies.
   • Team coordination and reporting: Regularly communicate campaign progress and performance with internal stakeholders, providing updates and making recommendations for improvement.
5. Reporting and Analytics:
   • Performance reporting: Prepare comprehensive reports on campaign performance, including key metrics such as CTR, conversion rates, ROAS, and ROI. Share these reports with leadership teams to ensure alignment and transparency.
   • Post-campaign analysis: After each campaign cycle, conduct thorough post-mortems to evaluate the success of the campaign, analyze data trends, and identify areas for improvement. Use these insights to refine future campaign strategies.
6. Brand and Market Development:
   • Innovate marketing tactics: Stay up to date on the latest digital marketing trends, tools, and technologies. Leverage these innovations to enhance SayPro’s market presence and drive improved campaign performance.
   • Collaborate with external partners: Build and maintain relationships with third-party advertising partners and influencers to explore new opportunities for growth and brand visibility.
   • Leverage SayPro Marketplace: Collaborate with the SayPro Online Marketplace Office to integrate online marketplace strategies into the overall marketing plan, increasing sales opportunities and broadening brand reach.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Proven experience managing digital marketing campaigns with a focus on paid media, including Google Ads, Facebook Ads, and Instagram Ads.
• Strong analytical skills with experience using tools like Google Analytics, Facebook Insights, and other reporting platforms.
• Ability to make data-driven decisions and optimize campaigns for maximum ROI.
• Excellent communication skills with the ability to work effectively across cross-functional teams.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.

Preferred Qualifications:

• Experience in e-commerce or working with an online marketplace.
• Familiarity with digital marketing automation tools, email marketing platforms, and SEO strategies.
• Knowledge of lighting industry marketing or similar product-focused industries.

In this role, the Marketing and Advertising Manager will ensure that SayPro’s digital marketing initiatives are innovative, impactful, and aligned with the company’s overall objectives. This position is an excellent opportunity for a skilled marketer with a passion for digital campaigns and performance optimization.

SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

Job Description: Marketing and Advertising Manager at SayPro

Position: Marketing and Advertising Manager
Department: Marketing
Location: SayPro Online Marketplace Office
Reports to: Marketing Director
Employment Type: Full-time

Position Overview:

The Marketing and Advertising Manager for SayPro’s Quarterly Marketing and Advertising campaigns will oversee all aspects of digital marketing efforts. This role is crucial for the success of SayPro’s marketing campaigns, with a specific focus on online platforms. The manager will be responsible for creating, executing, and optimizing marketing strategies to ensure SayPro’s goals are met, particularly in terms of reach, engagement, and ROI. Additionally, the role will involve close collaboration with the content, creative, and paid media teams.

Key Responsibilities:

1. Strategic Planning and Campaign Management:

• Develop and implement comprehensive marketing strategies for SayPro’s online platforms, aligned with quarterly objectives.
• Work with the creative and content teams to design effective digital marketing campaigns, including paid media strategies.
• Oversee campaign lifecycle from conception to execution, ensuring timely delivery and optimal quality.
• Analyze the target audience and identify key demographics to optimize targeting efforts for maximum engagement and conversion.

2. Performance Analysis and Optimization:

• Monitor campaign performance on a regular basis through detailed analytics and KPIs, adjusting strategies as necessary to improve outcomes.
• Utilize marketing analytics tools to track reach, engagement, conversion rates, and ROI.
• Report on key metrics and campaign effectiveness to senior management.
• Continuously test and refine digital marketing strategies to increase performance and maximize budget efficiency.

3. Cross-functional Team Collaboration:

• Partner with the content team to develop compelling and relevant messaging that resonates with the target audience.
• Coordinate with the creative team to ensure that all advertisements (banners, social media posts, email campaigns) align with SayPro’s brand and objectives.
• Work with paid media specialists to optimize spend, targeting, and bidding strategies across digital platforms.
• Collaborate with the customer support team to ensure effective communication channels are in place for customers engaging with the campaigns.

4. Budget Management and Resource Allocation:

• Monitor and track advertising spend to ensure that campaigns stay within budget while achieving desired reach and engagement.
• Allocate resources efficiently across various platforms (social media, Google Ads, display networks, etc.) to maximize ROI.
• Provide monthly budget reports and forecasting to ensure future campaigns are aligned with financial expectations.
• Optimize resource distribution to ensure campaigns are cost-effective without compromising on performance.

5. Reporting and Communication:

• Provide regular performance reports detailing campaign effectiveness, areas for improvement, and next steps.
• Present quarterly results to the senior management team, offering strategic insights and recommendations for future campaigns.
• Communicate campaign progress and performance to all internal stakeholders in a clear and concise manner.

6. Trend Monitoring and Innovation:

• Stay up-to-date with digital marketing trends, tools, and best practices to ensure SayPro remains competitive in the marketplace.
• Identify new digital advertising platforms and opportunities to expand SayPro’s reach and enhance engagement.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in digital marketing, with at least 3 years in a managerial or lead role.
• Proven experience in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Expertise in budget management and resource allocation, ensuring campaigns stay within budget while achieving objectives.
• Excellent communication and interpersonal skills to collaborate across teams and report to senior management.
• Experience with marketing automation tools, CRM systems, and analytics platforms (Google Analytics, SEMrush, etc.).

Desired Skills:

• Familiarity with SayPro’s digital marketplace and product offerings.
• Experience with SEO/SEM, content marketing, and email marketing.
• Ability to manage multiple campaigns simultaneously while adhering to deadlines.

Additional Information:

• Department: SayPro Marketing Royalty SCMR
• Focus: SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising Campaigns
• Target Platforms: Online advertising platforms, including social media, Google Ads, display networks, etc.
• Key Metric Goals: Achieving optimal reach, engagement, and ROI while staying within the specified marketing budget.

This role offers the opportunity to lead SayPro’s digital marketing efforts in a dynamic and growing environment, contributing to the brand’s continued success in the marketplace.

SayPro Monthly February SCMR-17 SayPro Quarterly Marketing and Advertising by SayPro Online Marketplace Office under SayPro Marketing Royalty SCMR

Job Title: Marketing and Advertising Manager – SayPro Quarterly Marketing and Advertising

Location: [Location]

Reports to: [Manager/Department]

Position Type: [Full-time/Part-time]

Job Overview:

SayPro is seeking a highly motivated and skilled Marketing and Advertising Manager to lead the planning, execution, and optimization of our quarterly marketing campaigns with a specific focus on digital platforms. This role involves overseeing all aspects of SayPro’s online advertising efforts, from the creation of strategies to post-campaign performance analysis. The successful candidate will collaborate closely with cross-functional teams, including content, creative, and paid media teams, to achieve digital marketing goals and drive the growth of SayPro’s brand across various online channels.

Core Responsibilities:

1. Campaign Planning and Strategy Development

• Develop and execute comprehensive marketing and advertising strategies, particularly focusing on digital channels, for SayPro’s quarterly campaigns.
• Analyze market trends, customer behavior, and competitor activities to inform strategic decision-making.
• Create detailed campaign plans, outlining target audiences, messaging, goals, and key performance indicators (KPIs).
• Set measurable objectives to track the performance of each campaign and ensure continuous improvement.

2. Content Creation and Distribution

• Partner with the content creation team to design compelling content for various digital platforms including ads, social media posts, landing pages, email newsletters, and blog posts.
• Oversee the development of creative assets, ensuring consistency with SayPro’s brand voice and messaging.
• Ensure that content is optimized for each platform and tailored to the needs and behaviors of target audiences.
• Coordinate content calendars for seamless content distribution, ensuring that all marketing materials are delivered on time and within budget.

3. Online Campaign Execution and Optimization

• Manage day-to-day execution of online marketing campaigns, ensuring they are aligned with overall business objectives and strategies.
• Implement and oversee digital ad campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Collaborate with the paid media team to optimize ad spend, targeting, and bidding strategies for maximum ROI.
• Monitor and track campaign performance, adjusting strategies and tactics based on real-time data and analytics to improve results.

4. Performance Analysis and Reporting

• Regularly analyze the performance of ongoing campaigns using digital analytics tools (e.g., Google Analytics, social media insights, etc.).
• Generate detailed reports on campaign performance, highlighting key metrics, successes, and areas for improvement.
• Present performance reports to senior management with actionable insights and recommendations for future campaigns.
• Conduct A/B testing on various campaign elements, such as ad copy, design, and landing pages, to enhance results.

5. Collaboration and Cross-Functional Coordination

• Work closely with the content team, creative team, and paid media team to ensure seamless coordination and alignment across all campaign elements.
• Collaborate with the design team to create visually appealing and on-brand creative assets for digital campaigns.
• Coordinate with the customer service team to ensure that all customer interactions through digital channels are aligned with campaign messaging and branding.

6. SayPro Brand Material and Design

• Oversee the creation of branded marketing material for SayPro’s products, including SayPro Monthly January SCMR-13 and SayPro Monthly Indoor and Outdoor Lighting solutions.
• Design and manage branded lighting solutions for different environments, ensuring high-quality and visually impactful presentations for various marketing needs.
• Ensure consistency and accuracy in all brand material used for online marketing campaigns, including ads and social media visuals.

7. Budget and Resource Management

• Develop and manage the marketing budget for digital campaigns, ensuring that resources are allocated efficiently to achieve desired outcomes.
• Ensure that all campaigns stay within budget and deliver optimal ROI.
• Work with vendors and agencies as needed to ensure campaign execution aligns with project timelines and budget constraints.

Qualifications:

• Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Experience: Minimum of 3-5 years of experience in marketing, with a focus on digital marketing, campaign management, and online advertising.
• Skills:
  • Strong understanding of digital marketing channels (e.g., Google Ads, Facebook Ads, LinkedIn, SEO, email marketing, etc.).
  • Proficiency in digital analytics tools (Google Analytics, social media insights, etc.).
  • Experience in managing and optimizing paid media campaigns to achieve ROI.
  • Excellent project management skills and the ability to manage multiple campaigns simultaneously.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Ability to adapt to fast-paced environments and evolving digital marketing trends.

Key Attributes:

• Creative Vision: Ability to think creatively and design impactful campaigns that resonate with target audiences.
• Analytical Mindset: Strong focus on data-driven decision-making and campaign optimization.
• Results-Oriented: Always striving to meet or exceed campaign goals and KPIs.
• Team Player: Collaborative attitude with an ability to work effectively with cross-functional teams.
• Problem Solver: Proactively identifying challenges and providing creative solutions to improve campaign performance.

If you are a passionate and results-driven marketing professional with a strong digital marketing background, we would love to hear from you. Join our dynamic team at SayPro and help us deliver innovative marketing strategies that drive brand growth and success.

SayPro is an equal opportunity employer and values diversity at all levels of the organization.

SayPro Monthly January SCMR-13 SayPro Monthly Indoor and Outdoor Lighting: Design branded lighting solutions for different environments by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

Job Title: Marketing and Advertising Manager – Quarterly Marketing and Advertising
Department: Marketing
Location: SayPro Headquarters
Reports To: Director of Marketing

Job Overview:
The Marketing and Advertising Manager for SayPro Quarterly Marketing and Advertising will play a key role in the planning, execution, and optimization of SayPro’s marketing campaigns, specifically focused on online platforms. This role is responsible for overseeing all aspects of the campaign, from initial strategy formulation to performance analysis, and working closely with the content, creative, and paid media teams to ensure that SayPro’s digital marketing objectives are met. The manager will also oversee budget and resource allocation to ensure that campaigns stay within budget while delivering the desired results.

Key Responsibilities:

1. Campaign Strategy and Planning:
   • Develop and implement comprehensive marketing and advertising strategies tailored to quarterly campaigns, aligning with SayPro’s overarching marketing goals.
   • Collaborate with cross-functional teams (content, design, product, and sales) to align campaign objectives with brand initiatives.
   • Conduct market research and analyze customer insights to determine campaign messaging, targeting, and positioning for maximum impact.
   • Manage and optimize the campaign lifecycle, from initial ideation through execution and post-campaign analysis.
2. Budget and Resource Allocation:
   • Monitor and manage the advertising budget for each campaign, ensuring efficient allocation of resources to achieve the desired reach and engagement.
   • Work with the finance team to track expenditures and adjust plans as needed to stay within budget while optimizing campaign performance.
   • Ensure proper documentation and reporting of all budgeted spend and resource use to senior management.
3. Online Campaign Execution:
   • Oversee the creation, development, and execution of online advertising strategies for SayPro’s campaigns across various digital platforms (e.g., social media, display networks, search engines).
   • Collaborate with the paid media team to implement effective strategies, optimizing for performance across key digital channels.
   • Ensure that creative assets, including videos, images, and text ads, are aligned with the campaign’s objectives and are delivered on time and within budget.
4. Performance Monitoring and Optimization:
   • Continuously track campaign performance using analytics tools (e.g., Google Analytics, social media insights, etc.) to assess effectiveness and identify areas for improvement.
   • Monitor key performance indicators (KPIs) such as ROI, conversion rates, reach, engagement, and customer acquisition costs to ensure optimal campaign results.
   • Implement A/B testing and other optimization techniques to refine strategies for higher performance and engagement.
5. Collaborative Work with Content and Creative Teams:
   • Work closely with the content and creative teams to develop compelling messaging and visuals that resonate with target audiences and align with SayPro’s brand voice.
   • Oversee the development of branded lighting solutions and other materials related to SayPro’s Monthly SCMR-13 and SayPro Monthly Indoor and Outdoor Lighting initiatives.
   • Ensure that all campaign materials are consistent with SayPro’s branding guidelines and meet the highest standards of quality.
6. Reporting and Stakeholder Communication:
   • Provide regular updates and performance reports to the senior leadership team, highlighting key campaign metrics, insights, and actionable recommendations.
   • Maintain clear communication with internal teams and external stakeholders to ensure alignment and transparency throughout the campaign process.
   • Lead post-campaign reviews to evaluate success and identify areas for improvement in future campaigns.
7. SayPro Brand Material Oversight:
   • Oversee the development and distribution of SayPro’s brand material, particularly in relation to the Indoor and Outdoor Lighting campaign.
   • Ensure that all branded lighting solutions are accurately represented and designed for different environments, meeting the aesthetic and functional needs of various customer segments.
8. Royalty SCMR Management:
   • Handle SayPro’s Marketing Royalty SCMR, ensuring that all branded materials and marketing strategies are in line with royalty agreements and branding guidelines.
   • Monitor compliance with established contracts, ensuring that marketing materials adhere to agreed-upon terms.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• At least 5 years of experience in digital marketing or advertising, with a strong focus on campaign management and performance optimization.
• Proven experience in managing large-scale digital advertising campaigns across multiple platforms (social media, display networks, search engines).
• Strong analytical skills, with proficiency in using analytics tools (Google Analytics, social media insights, etc.) to drive campaign insights and decision-making.
• Exceptional project management skills, with the ability to prioritize, manage deadlines, and oversee multiple campaigns simultaneously.
• Solid understanding of budget management and resource allocation.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external teams.
• Creative mindset with the ability to translate marketing objectives into compelling campaign concepts and messaging.
• Experience with branded content creation, particularly related to indoor and outdoor lighting solutions, is a plus.

Preferred Skills:

• Knowledge of SEO, SEM, and other digital marketing techniques.
• Experience working with marketing automation platforms (e.g., HubSpot, Marketo, etc.).
• Familiarity with video production and multimedia content creation.
• Experience in the lighting industry or similar product-focused markets.

Why Join SayPro:

• Be part of a dynamic and creative team working on innovative marketing campaigns.
• Opportunity to shape SayPro’s digital presence and impact the brand’s growth.
• Competitive salary and benefits package.
• Access to continuous professional development and growth opportunities.

To Apply:
Please submit your resume, cover letter, and portfolio (if applicable) through our careers page at [SayPro Careers Link].

This detailed description outlines the key responsibilities, required skills, and expectations for the Marketing and Advertising Manager at SayPro, focusing on campaign execution, performance monitoring, and budget management for the quarterly marketing efforts.

SayPro Monthly January SCMR-13 SayPro Monthly Indoor and Outdoor Lighting: Design branded lighting solutions for different environments by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

Job Title: Marketing and Advertising Manager – SayPro Quarterly Marketing and Advertising

Overview: The Marketing and Advertising Manager for SayPro Quarterly Marketing and Advertising will play a pivotal role in the planning, execution, and optimization of SayPro’s marketing campaigns, specifically focusing on online platforms. This role requires an individual with strong experience in digital marketing, strategic planning, and cross-team collaboration. The manager will oversee the entire lifecycle of marketing campaigns, from initial strategy formulation to performance analysis, ensuring that SayPro’s digital marketing objectives are achieved. Working closely with the content, creative, and paid media teams, the manager will help drive SayPro’s marketing efforts and ensure high-quality, effective messaging for SayPro’s products, including quarterly updates such as SayPro Monthly, SCMR-13, and SayPro Indoor and Outdoor Lighting campaigns.

Core Responsibilities:

1. Campaign Planning and Strategy Development:
   • Lead the strategy development for SayPro’s quarterly marketing campaigns, focusing on targeted online platforms.
   • Develop comprehensive digital marketing strategies to enhance brand awareness and drive engagement.
   • Collaborate with senior management to align marketing campaigns with business objectives and brand guidelines.
   • Analyze market trends, competitors, and consumer behavior to inform strategic decisions and improve campaign effectiveness.
2. Content Creation and Distribution:
   • Partner with SayPro’s content creation team to develop creative and compelling content for various marketing channels, including ads, social media posts, landing pages, email newsletters, and more.
   • Ensure content is tailored to each campaign’s objectives and aligns with SayPro’s brand tone, voice, and messaging.
   • Oversee the production of all campaign-related content, ensuring that it is both engaging and meets performance goals.
   • Manage content distribution schedules to ensure timely and consistent delivery across all digital platforms, such as websites, social media channels, and email marketing platforms.
3. Collaborating with Cross-Functional Teams:
   • Work closely with SayPro’s creative team to ensure high-quality visual and design elements for campaigns, including ad creatives, landing page designs, and more.
   • Collaborate with the paid media team to optimize digital ad campaigns, ensuring maximum reach and ROI through targeted audience segments and optimized bidding strategies.
   • Partner with SayPro’s marketing royalty department to ensure branded content aligns with the company’s standards and market positioning.
4. Performance Analysis and Optimization:
   • Monitor and analyze the performance of digital marketing campaigns using analytics tools such as Google Analytics, social media insights, and email marketing metrics.
   • Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on investment (ROI), and make data-driven recommendations for optimization.
   • Provide regular performance reports and insights to stakeholders, highlighting successes and areas for improvement.
   • Conduct A/B testing and other performance experiments to optimize content, creative, and ad strategies.
5. Branding and Messaging Consistency:
   • Ensure that all marketing campaigns maintain a consistent voice and visual identity across all digital touchpoints.
   • Develop and maintain brand guidelines to be used across all marketing materials and campaigns, reinforcing SayPro’s position as a trusted brand.
   • Oversee the creation of branded materials, including SayPro’s quarterly updates, SCMR-13 campaigns, and lighting solutions such as SayPro Indoor and Outdoor Lighting.
6. Budget Management:
   • Oversee the campaign budget, ensuring all digital marketing initiatives stay within budget while maximizing effectiveness.
   • Monitor spending on paid media campaigns and ensure efficient allocation of resources to optimize campaign performance.
   • Report on budget performance to senior management and provide recommendations for cost-effective strategies.
7. Collaboration on New Product Launches and Campaigns:
   • Work closely with SayPro’s product development and marketing teams to develop strategies for new product launches and campaigns, including SayPro Monthly, SCMR-13, and branded lighting solutions.
   • Provide input on the messaging, content, and digital strategies for new product offerings, ensuring they align with customer needs and market demands.
8. Innovative Marketing Initiatives:
   • Continuously explore new and innovative ways to improve SayPro’s digital presence and engagement across all platforms.
   • Stay informed about the latest trends, tools, and techniques in digital marketing and advertising, and apply best practices to enhance SayPro’s marketing efforts.

Key Skills and Qualifications:

• Proven experience as a Marketing and Advertising Manager, Digital Marketing Manager, or similar role.
• Strong expertise in digital marketing strategies, content creation, and campaign management.
• Experience working with cross-functional teams including content creators, designers, and paid media specialists.
• Deep knowledge of online marketing platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others.
• Strong analytical skills, with experience in using analytics tools to track and optimize performance (e.g., Google Analytics, Facebook Insights, etc.).
• Excellent written and verbal communication skills with an eye for creative, engaging content.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• Knowledge of SEO, SEM, and social media trends.
• Proficiency in marketing automation and email marketing tools.

Additional Information: This position is integral to the success of SayPro’s digital marketing initiatives. The Marketing and Advertising Manager will contribute directly to the growth of SayPro’s online presence and revenue through strategic campaign planning, creative collaboration, and performance optimization.

SayPro Monthly January SCMR-13 SayPro Monthly Indoor and Outdoor Lighting: Design branded lighting solutions for different environments by SayPro Brand Material Office under SayPro Marketing Royalty SCMR

Job Title: Marketing and Advertising Manager
Department: Marketing
Reports To: Marketing Director
Location: SayPro Headquarters, [Location]

Job Description:

SayPro is seeking a dynamic and results-driven Marketing and Advertising Manager to oversee and execute the Quarterly Marketing and Advertising initiatives. This role will be central to the planning, strategy, execution, and optimization of SayPro’s marketing campaigns, with a primary focus on online platforms. The ideal candidate will work cross-functionally with various teams, including content, creative, and paid media, to meet SayPro’s digital marketing goals and deliver measurable results.

Responsibilities:

1. Campaign Strategy & Execution:

• Develop and execute comprehensive quarterly marketing and advertising campaigns, ensuring alignment with SayPro’s business objectives.
• Create and manage integrated marketing strategies that leverage digital and traditional media platforms for maximum reach and engagement.
• Oversee all phases of campaign development, from initial planning and creative development to execution and post-launch performance analysis.
• Collaborate with content, design, and product teams to ensure messaging and visuals align with the SayPro brand.

2. Digital Marketing Leadership:

• Drive online marketing campaigns across a variety of digital channels including social media, display ads, SEO, PPC, email marketing, and video platforms.
• Work with the paid media team to maximize performance across online ad campaigns, ensuring efficient use of resources and budget.
• Track and analyze campaign performance using metrics such as ROI, conversion rates, click-through rates, and customer engagement to optimize campaign results.
• Manage and optimize paid search, display advertising, social media, and affiliate marketing channels to increase visibility and engagement.

3. Budget & Resource Allocation:

• Manage the marketing budget efficiently, allocating resources across different platforms and channels to maximize impact and efficiency.
• Ensure campaigns are delivered within budget and achieve agreed-upon KPIs.
• Provide recommendations on resource allocation, balancing cost-effectiveness with campaign goals.

4. Content & Creative Collaboration:

• Work closely with the content and creative teams to ensure marketing materials align with brand messaging and target audience preferences.
• Develop branded materials, including indoor and outdoor lighting designs, to be integrated into marketing campaigns and product promotions.
• Oversee the design and development of marketing materials for SayPro’s lighting solutions, ensuring they meet the company’s branding standards and resonate with the target market.

5. Market Research & Competitor Analysis:

• Conduct market research and competitor analysis to identify industry trends, customer behaviors, and emerging opportunities.
• Stay up-to-date on digital marketing trends and technologies to ensure SayPro is leveraging the most effective tools and channels.
• Utilize market insights to inform campaign strategies and identify new opportunities for growth.

6. Performance Analysis & Reporting:

• Regularly report on the performance of marketing campaigns, including key metrics such as traffic, conversion rates, and ROI.
• Analyze the effectiveness of marketing strategies and make recommendations for optimization.
• Prepare quarterly marketing performance reports and present findings to key stakeholders.

7. Brand Growth & Royalty SCMR Marketing:

• Support SayPro’s growth by ensuring consistency across all marketing communications and strengthening the company’s market presence.
• Work with the brand and marketing teams to manage the SayPro Marketing Royalty SCMR, ensuring it aligns with the brand’s long-term vision and market positioning.
• Participate in creating long-term plans for indoor and outdoor lighting campaigns by SayPro, ensuring that marketing strategies enhance product visibility and drive sales.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (3-5 years) in digital marketing, preferably in an advertising or marketing management role.
• Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Ads, SEO/SEM, email marketing, analytics, etc.).
• Experience managing marketing budgets and allocating resources effectively.
• Proficient in analytics tools (Google Analytics, AdWords, social media insights, etc.).
• Exceptional communication and leadership skills, with the ability to collaborate across teams.
• Ability to think creatively and analytically to drive campaign performance and achieve business goals.
• Knowledge of lighting products or related industries is a plus.

Additional Attributes:

• Ability to thrive in a fast-paced, results-driven environment.
• Strong organizational and multitasking skills with attention to detail.
• Proactive and self-motivated with a passion for digital marketing and new technologies.
• Strong problem-solving skills and a data-driven approach to decision-making.

Preferred Qualifications:

• Master’s degree in Marketing or related field.
• Familiarity with SayPro’s Brand Material and SayPro’s Indoor and Outdoor Lighting solutions.

Compensation & Benefits:

• Competitive salary based on experience.
• Comprehensive benefits package including health insurance, paid time off, and professional development opportunities.
• Opportunities for career growth within SayPro’s marketing department.

Application Process:

Interested candidates should submit their resume along with a cover letter outlining their experience and qualifications. Please include a portfolio of past marketing campaigns if available.

This position plays a crucial role in SayPro’s marketing strategy, with a focus on enhancing the brand’s online presence and driving campaign success across multiple platforms.